TRES AGAVES TEQUILA NAMED AN OFFICIAL SPONSOR OF THE NEW YORK RANGERS
Madison Square Garden Sports Corp. (NYSE: MSGS) has announced a new sponsorship deal with Tres Agaves Tequila, making it an official sponsor of the New York Rangers. The partnership includes dedicated ribbon LED signage and GardenVision features during regular season Rangers home games, particularly during the 'Three Stars' highlight segment.
The sponsorship extends to virtual advertisements during game telecasts on MSG Networks, ensuring brand visibility to at-home viewers. Tres Agaves, known as the #1 selling organic tequila in the US, will integrate its brand into the in-arena experience, aligning with the Rangers' commitment to excellence and community values under their shared motto 'It Takes Everyone.'
Madison Square Garden Sports Corp. (NYSE: MSGS) ha annunciato un nuovo accordo di sponsorizzazione con Tres Agaves Tequila, diventando così sponsor ufficiale dei New York Rangers. La partnership include insegne LED a nastro dedicate e caratteristiche di GardenVision durante le partite casalinghe dei Rangers nella stagione regolare, in particolare durante il segmento di evidenza 'Three Stars'.
La sponsorizzazione si estende a pubblicità virtuali durante le trasmissioni delle partite su MSG Networks, garantendo visibilità al marchio per gli spettatori a casa. Tres Agaves, conosciuto come il tequila biologico più venduto negli Stati Uniti, integrerà il proprio marchio nell'esperienza all'interno dell'arena, allineandosi con l'impegno dei Rangers per l'eccellenza e i valori comunitari sotto il loro motto condiviso 'It Takes Everyone.'
Madison Square Garden Sports Corp. (NYSE: MSGS) ha anunciado un nuevo acuerdo de patrocinio con Tres Agaves Tequila, convirtiéndose en patrocinador oficial de los New York Rangers. La asociación incluye señalización LED de cinta dedicada y características de GardenVision durante los partidos en casa de los Rangers en la temporada regular, especialmente durante el segmento destacado 'Three Stars'.
El patrocinio se extiende a anuncios virtuales durante las transmisiones de los partidos en MSG Networks, asegurando la visibilidad de la marca para los espectadores en casa. Tres Agaves, conocido como el tequila orgánico más vendido en EE. UU., integrará su marca en la experiencia dentro de la arena, alineándose con el compromiso de los Rangers con la excelencia y los valores comunitarios bajo su lema compartido 'It Takes Everyone.'
메디슨 스퀘어 가든 스포츠 주식회사 (NYSE: MSGS)가 트레스 아가베스 테킬라와 새로운 후원 계약을 발표하며 뉴욕 레인저스의 공식 후원사가 되었습니다. 이 파트너십은 정규 시즌 레인저스 홈 경기 중 'Three Stars' 하이라이트 세그먼트에서 사용되는 전용 리본 LED 간판과 가든비전 기능을 포함합니다.
후원은 MSG 네트워크에서 경기 중계 시 가상 광고로도 확대되어, 집에서 시청하는 관객에게 브랜드 가시성을 보장합니다. 미국에서 가장 많이 팔리는 유기농 테킬라로 알려진 트레스 아가베스는 레인저스의 우수성과 공동체 가치를 향한 헌신에 맞춰 '모두의 힘이 필요하다'는 공동 모토 아래 브랜드를 아레나 경험에 통합할 것입니다.
Madison Square Garden Sports Corp. (NYSE: MSGS) a annoncé un nouvel accord de sponsoring avec Tres Agaves Tequila, devenant ainsi le sponsor officiel des New York Rangers. Ce partenariat comprend une signalisation LED en ruban dédiée et des fonctionnalités GardenVision pendant les matchs à domicile des Rangers lors de la saison régulière, en particulier pendant le segment des faits saillants 'Three Stars'.
Le sponsoring s'étend à des publicités virtuelles pendant les retransmissions des matchs sur MSG Networks, garantissant la visibilité de la marque pour les téléspectateurs à domicile. Tres Agaves, connu comme le tequila biologique le plus vendu aux États-Unis, intégrera sa marque dans l'expérience au sein de l'arène, s'alignant sur l'engagement des Rangers envers l'excellence et les valeurs communautaires sous leur motto partagé 'It Takes Everyone.'
Madison Square Garden Sports Corp. (NYSE: MSGS) hat einen neuen Sponsoringvertrag mit Tres Agaves Tequila bekannt gegeben und wird damit offizieller Sponsor der New York Rangers. Die Partnerschaft umfasst spezielle LED-Bandwerbung und GardenVision-Funktionen während der Heimspiele der Rangers in der regulären Saison, insbesondere während des Highlight-Segments 'Three Stars'.
Das Sponsoring erstreckt sich auf virtuelle Werbung während der Spielübertragungen auf MSG Networks, um die Markenpräsenz für Zuschauer zu Hause zu gewährleisten. Tres Agaves, bekannt als der meistverkaufte Bio-Tequila in den USA, wird seine Marke in die Arena-Erfahrung integrieren und sich mit dem Engagement der Rangers für Exzellenz und Gemeinschaftswerte unter ihrem gemeinsamen Motto 'It Takes Everyone' ausrichten.
- New revenue stream from sponsorship deal
- Enhanced brand portfolio with #1 US organic tequila brand
- Multi-channel exposure through in-arena and broadcast advertising
- None.
Inside the arena, Tres Agaves will have dedicated ribbon LED signage and be featured on GardenVision during regular season Rangers home games, reinforcing its presence among the fanbase. Specifically, Tres Agaves branding will appear on GardenVision when the "Three Stars" are highlighted at the conclusion of each home game, recognizing three players for their performance and impact on the game.
Tres Agaves will also be featured in virtual advertisements appearing during regular season games telecast on MSG Networks, ensuring that Tres Agaves will reach fans watching from home with high-visibility branding throughout broadcasts.
"We're excited to welcome Tres Agaves as a sponsor and look forward to integrating their brand into our in-arena experience during Rangers home games," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "This sponsorship enhances our connection with fans both in-arena and at home, and we're looking forward to working with the award-winning brand."
"This sponsorship is a fantastic opportunity to welcome Rangers fans to the world of Tres Agaves – tequila crafted with tradition, authenticity and excellence," said Brie Wohld, Vice President of Marketing at Tres Agaves. "As the #1 selling organic tequila in the US it's an ideal match for game day cocktails or simply enjoying neat over ice."
Tres Agaves and the New York Rangers share a commitment to excellence that extends beyond the rink or the distillery. At the heart of both brands is the understanding that success is not just about individual achievement but about the power of community and collaboration. The shared motto, "It Takes Everyone," embodies this spirit by recognizing that, just as a team succeeds with every player's contribution, a community thrives when everyone plays a part.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.
About Tres Agaves
Tres Agaves Organic Tequila is a premium brand offering authentic,
MEDIA CONTACTS:
Madison Square Garden Sports:
msgspr@msg.com
Tres Agaves:
Elizabeth Hooker
ehooker@tfewines.com
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SOURCE Madison Square Garden Sports Corp.
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