C4 ENERGY® NAMED AS THE OFFICIAL ENERGY DRINK OF THE NEW YORK KNICKS
Madison Square Garden Sports Corp. (NYSE: MSGS) has announced a new multi-year partnership with Nutrabolt, making C4 Energy the Official Energy Drink of the New York Knicks. The partnership includes prominent digital signage throughout Madison Square Garden, featuring courtside LED displays during non-nationally televised regular season home games and virtual advertisement placement during games televised on MSG Networks.
The partnership will extend to the Knicks website and the Seventh Avenue LED marquee sign outside The Garden. C4 Energy, recognized as one of the fastest-growing energy drink brands in the country, will leverage this partnership to connect with the Knicks' fanbase while highlighting their NSF Certified for Sport products.
Madison Square Garden Sports Corp. (NYSE: MSGS) ha annunciato una nuova partnership pluriennale con Nutrabolt, rendendo C4 Energy la Bevanda Energetica Ufficiale dei New York Knicks. La collaborazione include una segnaletica digitale prominente all'interno del Madison Square Garden, con display LED a bordo campo durante le partite casalinghe della stagione regolare non trasmesse in televisione a livello nazionale e posizionamento di pubblicità virtuali durante le partite trasmesse su MSG Networks.
La partnership si estenderà al sito web dei Knicks e al pannello LED all'esterno del Garden su Seventh Avenue. C4 Energy, riconosciuta come uno dei marchi di bevande energetiche a più rapida crescita nel paese, sfrutterà questa collaborazione per connettersi con i tifosi dei Knicks evidenziando i loro prodotti certificati NSF per lo sport.
Madison Square Garden Sports Corp. (NYSE: MSGS) ha anunciado una nueva asociación de varios años con Nutrabolt, convirtiendo a C4 Energy en la Bebida Energética Oficial de los New York Knicks. La asociación incluye señalización digital destacada en todo el Madison Square Garden, con pantallas LED en la cancha durante los partidos de la temporada regular que no se transmiten a nivel nacional y colocación de anuncios virtuales durante los partidos transmitidos por MSG Networks.
La asociación se extenderá al sitio web de los Knicks y al letrero LED de Seventh Avenue fuera del Garden. C4 Energy, reconocida como una de las marcas de bebidas energéticas de crecimiento más rápido en el país, aprovechará esta asociación para conectarse con la afición de los Knicks mientras destaca sus productos certificados por NSF para el deporte.
매디슨 스퀘어 가든 스포츠 주식회사 (NYSE: MSGS)가 뉴트라볼트와 다년간의 새 파트너십을 발표하며 C4 에너지를 뉴욕 닉스의 공식 에너지 음료로 지정했습니다. 이 파트너십에는 매디슨 스퀘어 가든 내의 주요 디지털 signage가 포함되며, 지역 중계되지 않는 정규 시즌 홈 경기 중의 코트 사이드 LED 디스플레이 및 MSG 네트워크에서 방송되는 경기에서의 가상 광고 배치가 특징입니다.
파트너십은 닉스 웹사이트와 가든 외부의 세븐스 애비뉴 LED 마르키 사인으로 확대됩니다. C4 에너지는 전국에서 가장 빠르게 성장하는 에너지 음료 브랜드 중 하나로 인식되며, 이 파트너십을 통해 닉스 팬들과 연결하고 NSF 스포트 인증 제품을 강조할 계획입니다.
Madison Square Garden Sports Corp. (NYSE: MSGS) a annoncé un nouveau partenariat pluriannuel avec Nutrabolt, faisant de C4 Energy la boisson énergétique officielle des New York Knicks. Le partenariat inclut une signalisation numérique de premier plan dans tout le Madison Square Garden, avec des écrans LED en bordure de terrain lors des matchs à domicile de la saison régulière qui ne sont pas diffusés au niveau national et un placement de publicités virtuelles lors des matchs diffusés sur MSG Networks.
Le partenariat s'étendra également au site web des Knicks et à l'enseigne LED de Seventh Avenue à l'extérieur du Garden. C4 Energy, reconnue comme l'une des marques de boissons énergétiques à la croissance la plus rapide du pays, utilisera ce partenariat pour se connecter à la base de fans des Knicks en mettant en avant ses produits certifiés NSF pour le sport.
Madison Square Garden Sports Corp. (NYSE: MSGS) hat eine neue mehrjährige Partnerschaft mit Nutrabolt angekündigt und C4 Energy zur offiziellen Energiegetränkemarke der New York Knicks gemacht. Die Partnerschaft umfasst bedeutende digitale Beschilderungen im Madison Square Garden, einschließlich der LED-Displays am Spielfeldrand während der nicht-national übertragenen regulären Heimspiele sowie die Platzierung virtueller Werbung während der Spiele, die auf MSG Networks übertragen werden.
Die Partnerschaft wird auch die Knicks-Website und das LED-Marquée-Schild an der Seventh Avenue vor dem Garden umfassen. C4 Energy, bekannt als eine der am schnellsten wachsenden Marken für Energydrinks im Land, wird diese Partnerschaft nutzen, um eine Verbindung zu den Fans der Knicks herzustellen und ihre NSF-zertifizierten Sportprodukte hervorzuheben.
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As a part of this newly formed partnership, C4 Energy will be prominently featured in digital signage throughout The World's Most Famous Arena, including on courtside LED display during each non-nationally televised regular season home game. Additionally, C4 Energy will receive virtual advertisement placement during regular season games televised on MSG Networks, ensuring the brand reaches fans watching from home. C4 Energy will have select inclusion on the Knicks website, further enhancing its engagement with the fanbase.
"We're excited to welcome C4 Energy as The Official Energy Drink of the New York Knicks," said Jamaal Lesane, Chief Operation Officer, MSG Sports. "Their status as one of the fastest-growing energy drinks in the country excites us and we look forward to growing this partnership together."
"We're eager to expand our presence in professional sports by becoming the Official Energy Drink of The New York Knicks," said Robert Zajac, Chief Marketing Officer, Nutrabolt. "This partnership not only celebrates a shared passion for excellence but also illustrates our commitment to safe and efficacious ingredients in our products that are NSF Certified for Sport. We're excited to connect with the Knicks passionate fanbase and community throughout the season, supporting them with the energy and focus they need to perform at their best."
C4 Energy will also appear on the Seventh Avenue LED marquee sign outside of The Garden, bringing the partnership to life in one of the country's most iconic sports markets.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.
About Nutrabolt
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market-leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
MEDIA CONTACTS:
Madison Square Garden Sports:
msgspr@msg.com
Nutrabolt:
Sara Bigham:
Sbigham@nutrabolt.com
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SOURCE Madison Square Garden Sports Corp.
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