THE MSG FAMILY OF COMPANIES ANNOUNCE INTEGRATED MARKETING PARTNERSHIP WITH LIQUID DEATH
Madison Square Garden Entertainment Corp. (NYSE: MSGE) has announced a multi-year integrated marketing partnership with Liquid Death, making it an Official Partner across the MSG Family of Companies. The beverage company will become the Official Sparkling Water Partner across MSG's portfolio, including Madison Square Garden, The Theater at MSG, Radio City Music Hall, Beacon Theatre, Sphere in Las Vegas, the New York Rangers, and the Christmas Spectacular.
The partnership includes significant brand presence on Sphere's Exosphere, the world's largest LED screen. Liquid Death will have the opportunity to create sweepstakes, conduct post-game sampling at Rangers games, and maintain an interactive activation space during select home games. Their products will be available at select concession stands across the venues, with the brand also serving as The Official Iced Tea Partner for several MSG properties.
Madison Square Garden Entertainment Corp. (NYSE: MSGE) ha annunciato una partnership di marketing integrato pluriennale con Liquid Death, diventando un Partner Ufficiale per l'intera Famiglia di Aziende MSG. L'azienda di bevande diventerà il Partner Ufficiale dell'Acqua Frizzante per il portafoglio di MSG, inclusi Madison Square Garden, The Theater at MSG, Radio City Music Hall, Beacon Theatre, Sphere a Las Vegas, i New York Rangers e il Christmas Spectacular.
La partnership prevede una significativa presenza del marchio sull'Exosphere della Sphere, il più grande schermo LED del mondo. Liquid Death avrà l'opportunità di creare concorsi, effettuare campionamenti post-partita durante le partite dei Rangers e mantenere uno spazio di attivazione interattiva durante alcune partite casalinghe selezionate. I loro prodotti saranno disponibili presso alcuni stand di concessione nei vari luoghi, con il marchio che fungerà anche da Partner Ufficiale del Tè Freddo per diverse proprietà di MSG.
Madison Square Garden Entertainment Corp. (NYSE: MSGE) ha anunciado una asociación de marketing integrada por varios años con Liquid Death, convirtiéndose en un Socio Oficial en toda la Familia de Empresas MSG. La compañía de bebidas se convertirá en el Socio Oficial de Agua con Gas en el portafolio de MSG, que incluye Madison Square Garden, The Theater at MSG, Radio City Music Hall, Beacon Theatre, Sphere en Las Vegas, los New York Rangers y el Christmas Spectacular.
La asociación incluye una presencia significativa de la marca en el Exosphere de Sphere, la pantalla LED más grande del mundo. Liquid Death tendrá la oportunidad de crear sorteos, realizar muestreos después de los partidos en los juegos de los Rangers y mantener un espacio de activación interactiva durante ciertos juegos en casa seleccionados. Sus productos estarán disponibles en ciertos puestos de concesión en los recintos, y la marca también actuará como Socio Oficial de Té Helado para varias propiedades de MSG.
매디슨 스퀘어 가든 엔터테인먼트 코퍼레이션 (NYSE: MSGE)는 리퀴드 데스와 다년간의 통합 마케팅 파트너십을 발표하며 MSG 가족 기업의 공식 파트너가 되었습니다. 이 음료 회사는 매디슨 스퀘어 가든, MSG 극장, 라디오 시티 뮤직 홀, 비컨 극장, 라스베이거스의 스피어, 뉴욕 레인저스 및 크리스마스 스펙타큘러를 포함한 MSG 포트폴리오의 공식 탄산수 파트너가 됩니다.
이번 파트너십에는 세계에서 가장 큰 LED 스크린인 스피어의 엑소스피어에서 브랜드의 중요한 존재가 포함됩니다. 리퀴드 데스는 경품 행사를 만들고, 레인저스 경기 후 샘플링을 진행하며, 일부 홈 경기 동안 인터랙티브 활성화 공간을 유지할 기회를 갖게 됩니다. 그들의 제품은 각 장소의 특정 매점에서 구입할 수 있으며, 브랜드는 또한 여러 MSG 자산의 공식 아이스티 파트너로 활동하게 됩니다.
Madison Square Garden Entertainment Corp. (NYSE: MSGE) a annoncé un partenariat de marketing intégré pluriannuel avec Liquid Death, devenant ainsi un Partenaire Officiel au sein de la Famille des Entreprises MSG. La société de boissons deviendra le Partenaire Officiel de l'Eau Pétillante pour le portefeuille de MSG, incluant Madison Square Garden, The Theater at MSG, Radio City Music Hall, Beacon Theatre, Sphere à Las Vegas, les New York Rangers et le Christmas Spectacular.
Le partenariat inclut une présence significative de la marque sur l'Exosphere de Sphere, le plus grand écran LED au monde. Liquid Death aura l'opportunité de créer des concours, de réaliser des échantillonnages après les matchs des Rangers et de maintenir un espace d'activation interactif lors de certains matchs à domicile sélectionnés. Leurs produits seront disponibles dans certains stands de concession à travers les lieux, la marque étant également le Partenaire Officiel de Thé Glacé pour plusieurs propriétés de MSG.
Madison Square Garden Entertainment Corp. (NYSE: MSGE) hat eine mehrjährige integrierte Marketingpartnerschaft mit Liquid Death bekannt gegeben, wodurch es ein offizieller Partner der MSG-Familie von Unternehmen wird. Das Getränkeunternehmen wird der offizielle Partner für Sprudelwasser im Portfolio von MSG, einschließlich Madison Square Garden, The Theater at MSG, Radio City Music Hall, Beacon Theatre, Sphere in Las Vegas, den New York Rangers und dem Christmas Spectacular.
Die Partnerschaft umfasst eine bedeutende Markenpräsenz auf dem Exosphere der Sphere, dem größten LED-Bildschirm der Welt. Liquid Death wird die Möglichkeit haben, Gewinnspiele zu erstellen, nach den Spielen bei Rangers-Spielen Proben durchzuführen und während ausgewählter Heimspiele einen interaktiven Aktivierungsraum zu halten. Ihre Produkte werden an ausgewählten Verkaufsständen in den Veranstaltungsorten erhältlich sein, wobei die Marke auch als offizieller Partner für Eistee für mehrere MSG-Objekte fungiert.
- Multi-year partnership expands MSGE's beverage offerings across all major venues
- Partnership includes revenue opportunities through concession sales
- Deal provides additional advertising revenue through brand presence across venues
- Strategic expansion of promotional assets including Sphere's Exosphere display
- None.
Multi-Year Deal Showcases the Beverage Brand Across MSG Family of Companies' Premier Sports and Entertainment Assets Including
Liquid Death, one of fastest growing non-alcoholic brands, will have significant brand presence as an Official Sparkling Water Partner across the MSG Family of Companies' portfolio of premier sports and entertainment assets, including
"Liquid Death is a disruptor and innovator," said Jamaal Lesane, Chief Operating Officer, MSG Sports. "We look forward to working with their team across high-profile assets to introduce bold campaigns and interactive initiatives that exemplify our shared vision for this dynamic partnership, including Sphere's Exosphere."
"We're honored to be one of the few select brands to partner across multiple flagship and iconic MSG venues and properties and to be the very first Official Iced Tea Partner for Sphere," said Ryan Heuser, SVP of Experiential Marketing at Liquid Death. "Our brand is bringing more excitement and fun to better-for-you beverages which fits perfectly in the environments these iconic venues create. Our wide-reaching partnership brings us unmatched exposure and education to new audiences who are ready to murder their thirst and bring death to plastic bottles."
As part of the partnership, Liquid Death will have significant brand presence for its sparkling water and iced tea products across the Companies' assets – including on the Exosphere, the fully-customizable exterior of Sphere and largest LED screen in the world.
As an Official Partner of Madison Square Garden, The Theater at Madison Square Garden, the Beacon Theatre, Radio City Music Hall, Christmas Spectacular Starring the Radio City Rockettes, and Sphere, Liquid Death will also have the opportunity to create and conduct sweepstakes in collaboration with these iconic properties.
As an Official Sparkling Water Partner of the New York Rangers, Liquid Death will be featured on GardenVision during Rangers home games and will appear on the Rangers website. Rangers' fans will also have the chance to experience Liquid Death firsthand, with select post-game sampling opportunities, plus an interactive activation space on the concourse during select home games, designed to engage and refresh fans.
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues –
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.
About Sphere Entertainment Co.
Sphere Entertainment Co. is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death's proceeds goes to nonprofits who are helping fight plastic pollution and further our #deathtoplastic sustainability mission. For more information on Liquid Death please visit liquiddeath.com.
Contacts:
For MSG Entertainment, Sphere Entertainment and MSG Sports:
msgepr@msg.com
msgspr@msg.com
spherepr@thesphere.com
For Liquid Death:
press@liquiddeath.com
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SOURCE Madison Square Garden Sports Corp.
FAQ
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