SNAPPLE® NAMED OFFICIAL TEA PARTNER OF THE NEW YORK KNICKS, NEW YORK RANGERS AND MADISON SQUARE GARDEN
Keurig Dr Pepper (KDP) has announced a multi-year partnership making Snapple® the Official Tea Partner of the New York Knicks, New York Rangers, and Madison Square Garden. The partnership includes a new Snapple Mini Mart concession stand with NYC theming and introduces six Snapple flavors throughout the arena.
The agreement features exclusive product sampling opportunities at Knicks and Rangers games, digital signage presence on GardenVision, and promotional activities during Arena Concert Series events. Snapple will offer both regular and zero sugar varieties including Raspberry Tea, Half n' Half Lemonade Iced Tea, Peach Tea, and Lemon Tea at select concession stands.
This strategic partnership represents a homecoming for Snapple, which was founded in Brooklyn, NY in 1972, and aims to expand the brand's reach in its birthplace while connecting with a global audience at MSG venues.
Keurig Dr Pepper (KDP) ha annunciato una partnership pluriennale che rende Snapple® il Partner Ufficiale del Tè dei New York Knicks, New York Rangers e del Madison Square Garden. La partnership include un nuovo chiosco Snapple Mini Mart con tema di New York e introduce sei gusti Snapple in tutto l'arena.
L'accordo prevede opportunità esclusive di campionamento dei prodotti durante le partite di Knicks e Rangers, presenza di cartellonistica digitale su GardenVision e attività promozionali durante gli eventi della Arena Concert Series. Snapple offrirà sia varietà normali che senza zucchero, tra cui Tè ai Lamponi, Half n' Half Lemonade Iced Tea, Tè alla Pesca e Tè al Limone in chioschi selezionati.
Questa partnership strategica rappresenta un ritorno a casa per Snapple, che è stata fondata a Brooklyn, NY nel 1972, e mira ad espandere la portata del marchio nella sua terra natale, collegandosi al contempo con un pubblico globale nei luoghi MSG.
Keurig Dr Pepper (KDP) ha anunciado una asociación a largo plazo que convierte a Snapple® en el Socio Oficial de Té de los New York Knicks, New York Rangers y el Madison Square Garden. La asociación incluye un nuevo quiosco Snapple Mini Mart con temática de Nueva York e introduce seis sabores de Snapple en toda la arena.
El acuerdo presenta oportunidades exclusivas de muestreo de productos en los partidos de Knicks y Rangers, presencia de señalización digital en GardenVision y actividades promocionales durante los eventos de la Arena Concert Series. Snapple ofrecerá tanto variedades regulares como sin azúcar, incluyendo Té de Frambuesa, Half n' Half Lemonade Iced Tea, Té de Durazno y Té de Limón en quioscos seleccionados.
Esta asociación estratégica representa un regreso a casa para Snapple, que fue fundada en Brooklyn, NY en 1972, y tiene como objetivo expandir el alcance de la marca en su lugar de origen mientras se conecta con una audiencia global en los recintos de MSG.
Keurig Dr Pepper (KDP)는 Snapple®을 뉴욕 닉스, 뉴욕 레인저스 및 매디슨 스퀘어 가든의 공식 차 파트너로 만드는 다년간의 파트너십을 발표했습니다. 이 파트너십에는 NYC 테마의 새로운 Snapple Mini Mart 매점이 포함되며, 아레나 전역에 걸쳐 여섯 가지 Snapple 맛이 소개됩니다.
계약에는 닉스와 레인저스 경기에서의 독점 제품 샘플링 기회, GardenVision에서의 디지털 간판 존재, 그리고 아레나 콘서트 시리즈 이벤트 동안의 홍보 활동이 포함됩니다. Snapple은 선택된 매점에서 라즈베리 티, Half n' Half 레모네이드 아이스 티, 복숭아 티 및 레몬 티를 포함한 일반 및 제로 설탕 품종을 제공합니다.
이 전략적 파트너십은 1972년 뉴욕 브루클린에서 설립된 Snapple의 귀환을 의미하며, 브랜드의 고향에서의 영향력을 확대하고 MSG 장소에서 전 세계 관객과 연결하는 것을 목표로 하고 있습니다.
Keurig Dr Pepper (KDP) a annoncé un partenariat pluriannuel faisant de Snapple® le Partenaire Officiel du Thé des New York Knicks, des New York Rangers et du Madison Square Garden. Ce partenariat comprend un nouveau stand de concession Snapple Mini Mart avec un thème NYC et introduit six saveurs Snapple dans toute l'arène.
L'accord propose des opportunités exclusives d'échantillonnage de produits lors des matchs des Knicks et des Rangers, une présence de signalisation numérique sur GardenVision, et des activités promotionnelles pendant les événements de la série de concerts de l'arène. Snapple proposera à la fois des variétés régulières et sans sucre, y compris le thé à la framboise, le Half n' Half Lemonade Iced Tea, le thé à la pêche et le thé au citron dans des stands de concession sélectionnés.
Ce partenariat stratégique représente un retour aux sources pour Snapple, qui a été fondé à Brooklyn, NY en 1972, et vise à étendre la portée de la marque dans son lieu de naissance tout en se connectant à un public mondial dans les lieux MSG.
Keurig Dr Pepper (KDP) hat eine langfristige Partnerschaft angekündigt, die Snapple® zum offiziellen Teepartner der New York Knicks, New York Rangers und des Madison Square Garden macht. Die Partnerschaft umfasst einen neuen Snapple Mini Mart Verkaufsstand mit NYC-Thema und führt sechs Snapple-Geschmacksrichtungen in der gesamten Arena ein.
Die Vereinbarung sieht exklusive Produktprobenmöglichkeiten bei Knicks- und Rangers-Spielen, digitale Werbepräsenz auf GardenVision und Werbeaktivitäten während der Arena Concert Series-Events vor. Snapple wird sowohl reguläre als auch zuckerfreie Varianten anbieten, darunter Himbeertee, Half n' Half Lemonade Iced Tea, Pfirsichtee und Zitronentee an ausgewählten Verkaufsständen.
Diese strategische Partnerschaft stellt eine Rückkehr für Snapple dar, das 1972 in Brooklyn, NY, gegründet wurde, und zielt darauf ab, die Reichweite der Marke in ihrer Heimat zu erweitern und gleichzeitig ein globales Publikum in den MSG-Veranstaltungsorten anzusprechen.
- Strategic expansion in key NYC market through partnership with major sports/entertainment venue
- Enhanced brand visibility through dedicated concession space and digital signage
- Direct access to large consumer base through sampling opportunities at high-profile events
- Diversification of product offering with both regular and zero sugar options
- None.
Insights
This partnership represents a marketing visibility play for KDP's Snapple brand rather than a material financial catalyst. While the multi-year agreement with Madison Square Garden entities creates valuable brand exposure, its impact on KDP's
The strategic value lies in reinforcing Snapple's New York heritage (founded in Brooklyn in 1972) through a dedicated "Snapple Mini Mart" concession space, digital signage during games, and sampling opportunities at one of the world's most iconic venues. This provides Snapple with:
- Direct exposure to millions of annual visitors
- Association with premium New York sports franchises
- Opportunities to showcase product innovations
- Reinforcement of its authentic New York identity
Within KDP's portfolio of 125+ brands, this represents normal-course marketing activity rather than a financial inflection point. The partnership lacks disclosed financial terms but follows the standard playbook of venue partnerships designed to maintain brand relevance in the competitive ready-to-drink beverage category.
For investors, this announcement signals KDP's continued investment in building brand equity through experiential marketing but doesn't materially alter the investment thesis. The partnership represents appropriate brand stewardship but falls within expected marketing activities for a major beverage company.
Partnership Expands Snapple Tea's Presence in its Hometown of
The partnership brings Snapple's beloved tea beverages to MSG through a brand-new, dedicated and fully-branded concession stand, the "Snapple Mini Mart." The stand is
As the Official Tea Partner of the Knicks and Rangers, Snapple will be featured on in-venue digital signage throughout the arena on game days, including on GardenVision during select home games. Fans attending Knicks and Rangers games will have access to exclusive sampling opportunities from Snapple, providing them with a chance to be among the first to taste the latest innovations from the brand.
Additionally, as the Official Tea Partner of the Arena Concert Series, Snapple will be showcased on select digital signage during Arena Concert Series shows and will have the opportunity to create and conduct sweepstakes for fans in connection with the Concert Series.
Throughout the partnership, six Snapple flavors will be available for purchase at select concession stands throughout the arena, including Zero Sugar Raspberry Tea, Half n' Half Lemonade Iced Tea, Peach Tea, Zero Sugar Peach Tea, Lemon Tea, and Zero Sugar Lemon Tea.
"We're excited to welcome Snapple as the Official Tea Partner of the Knicks, Rangers, The Garden and the Arena Concert Series. The addition of their
"Snapple's partnership with The World's Most Famous Arena allows us to reach existing and new fans in the brand's birthplace of
Snapple has a rich history that dates back to the brand's founding in 1972 by three childhood friends in
About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues –
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes the New York Knicks (NBA) and the New York Rangers (NHL), as well as two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports team performance center – the MSG Training Center in Greenburgh, NY. More information is available at www.msgsports.com.
About Snapple
Snapple, a brand of Keurig Dr Pepper (KDP), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in
About Keurig Dr Pepper
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company in
Contacts:
For MSG Sports and MSG Entertainment:
msgspr@msg.com
msgepr@msg.com
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SOURCE Madison Square Garden Sports Corp.
FAQ
What does the MSG partnership mean for KDP's market presence in New York?
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