New York Rangers Launch First-ever NFT Products in Leadup to Henrik Lundqvist Night This Month at Madison Square Garden
The New York Rangers have launched their first-ever NFT products ahead of Henrik Lundqvist Night, scheduled for January 28, 2022. Starting today at 10 a.m., fans can bid on or purchase over 5,000 limited edition items through Rangers.dropshop.io. The auction ends on January 25, while the 'buy now' option concludes on January 30. NFT tiers include 'Common' for $20, 'Rare' which includes merchandise starting at $200, and 'Legendary' featuring lower bowl tickets and autographed memorabilia starting at $1,000. This initiative aims to enhance fan engagement through digital collectibles.
- Launch of first-ever NFTs creates new revenue streams.
- Over 5,000 limited edition items available, highlighting strong demand potential.
- NFT tiers cater to different fan segments, enhancing engagement.
- None.
Auctions and Buy Now Options Begin Today Offering Over 5,000
Limited Edition Items with Tiered Prizes and Experiences
(Photo:
“We are constantly looking for fresh and innovative ways to engage with our fans, and we see the emergence of digital collectibles, which combines sports and technology, as a fun way for fans to connect with the team. Tying in the first-ever Rangers NFT products with the Henrik Lundqvist Night game is the perfect way to celebrate this,” said
The tiers of the NFT products and experiences that will be available are “Common,” “Rare,” and “Legendary” and include the following:
-
Common – A digital commemorative ticket for the Henrik Lundqvist Night game on
January 28 . 5,000 digital tickets will be available at each.$20 -
Rare – A digital commemorative ticket for the Henrik Lundqvist Night game, plus a Henrik Lundqvist Night merchandise bundle which includes a jersey, shirt, hat, banner, pin and signed commemorative book. Five will be available at auction prices with a
starting bid.$200 -
Legendary – The experience being offered in this tier is a pair of lower bowl tickets to the Henrik Lundqvist Night game on
January 28 . Plus, a digital commemorative ticket for the Henrik Lundqvist Night game and a goalie stick autographed by Lundqvist. One will be available at auction price with a starting bid.$1,000
The New York Rangers’ NFT platform is powered by DropShop. Images of the digital commemorative tickets can be viewed HERE.
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Ryan.Watson@msgsports.com
Leah.Capobianco@msgsports.com
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