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PURE KICK ENERGIZES GAMERS NATIONWIDE WITH NEW WARCRAFT® RUMBLE™ UNITE PROMOTION

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PURE KICK, the leading powdered hydration and energy drink mix in the Value Channel, has announced a co-branded promotional partnership with Blizzard Entertainment's mobile game Warcraft® Rumble™. Starting September 1st, gamers who purchase PURE KICK products can redeem receipts for up to four in-game content bundles, each offering $5 worth of special in-game rewards.

The promotion includes PURE KICK's Strawberry Watermelon, Concord Grape, and Citrus Hydrate flavors, as well as the Energy and Hydrate 30ct Variety Pack. Products are available at retailers like Dollar General, Dollar Tree, Walgreens, HEB, and Amazon. This partnership marks PURE KICK's first venture into gaming and launches a broader strategy focused on creating innovative licensing and promotional programs for the gaming community.

PURE KICK, il principale mix di bevande in polvere per idratazione ed energia nel canale Value, ha annunciato una partnership promozionale co-branded con il gioco mobile Warcraft® Rumble™ di Blizzard Entertainment. A partire dal 1 settembre, i videogiocatori che acquistano prodotti PURE KICK possono riscattare le ricevute per ottenere fino a quattro pacchetti di contenuti in-game, ognuno dei quali offre 5$ in ricompense speciali in-game.

La promozione include i gusti Fragola e Anguria, Uva Concord e Idratazione Agrumi di PURE KICK, oltre al Pacchetto Variety Energy e Hydrate da 30 pezzi. I prodotti sono disponibili presso rivenditori come Dollar General, Dollar Tree, Walgreens, HEB e Amazon. Questa partnership segna il primo passo di PURE KICK nel mondo del gaming e avvia una strategia più ampia focalizzata sulla creazione di programmi di licensing e promozionali innovativi per la comunità videoludica.

PURE KICK, la principal mezcla de bebida en polvo para hidratación y energía en el canal Value, ha anunciado una asociación promocional co-marcada con el juego móvil Warcraft® Rumble™ de Blizzard Entertainment. A partir del 1 de septiembre, los jugadores que compren productos de PURE KICK podrán canjear sus recibos por hasta cuatro paquetes de contenido en el juego, cada uno ofreciendo 5$ en recompensas especiales en el juego.

La promoción incluye los sabores Sandía de Fresa, Uva Concord y Cítricos de PURE KICK, así como el Paquete Variado de Energía e Hidratación de 30 unidades. Los productos están disponibles en minoristas como Dollar General, Dollar Tree, Walgreens, HEB y Amazon. Esta asociación marca la primera incursión de PURE KICK en el mundo de los videojuegos y lanza una estrategia más amplia enfocada en crear programas de licensing y promoción innovadores para la comunidad gamer.

PURE KICK, 가치 채널에서 선도적인 파우더 수분 공급 및 에너지 음료 믹스, 블리자드 엔터테인먼트의 모바일 게임 Warcraft® Rumble™과 공동 브랜드 프로모션 파트너십을 발표했습니다. 9월 1일부터 PURE KICK 제품을 구매하는 게이머는 최대 4개의 게임 내 콘텐츠 번들을 받기 위해 영수증을 교환할 수 있으며, 각 번들은 5달러 상당의 특별 게임 내 보상을 제공합니다.

이 프로모션에는 PURE KICK의 딸기 수박, 포도, 감귤 맛과 함께 에너지 및 하이드레이트 30개 묶음이 포함됩니다. 제품은 Dollar General, Dollar Tree, Walgreens, HEB 및 Amazon과 같은 소매점에서 구입할 수 있습니다. 이번 파트너십은 PURE KICK의 게임 분야 첫 진출을 의미하며, 게임 커뮤니티를 위한 혁신적인 라이선스 및 프로모션 프로그램을 만들기 위한 더 큰 전략을 시작합니다.

PURE KICK, le leader des mélanges de boissons énergétiques et d'hydratation en poudre dans le canal Value, a annoncé un partenariat promotionnel co-marqué avec le jeu mobile Warcraft® Rumble™ de Blizzard Entertainment. À partir du 1er septembre, les joueurs qui achètent des produits PURE KICK peuvent échanger leurs reçus pour obtenir jusqu'à quatre packs de contenu in-game, chacun offrant 5$ de récompenses spéciales in-game.

La promotion inclut les saveurs Fraise Pastèque, Raisin Concord et Agrumes Hydrate de PURE KICK, ainsi que le Pack Variété Énergie et Hydratation de 30 pièces. Les produits sont disponibles chez des détaillants comme Dollar General, Dollar Tree, Walgreens, HEB et Amazon. Ce partenariat marque la première incursion de PURE KICK dans le jeu et lance une stratégie plus large axée sur la création de programmes de license et de promotion innovants pour la communauté des gamers.

PURE KICK, das führende Pulver für Hydration und Energie im Value Channel, hat eine co-marketing Promotion Partnerschaft mit Blizzards Mobile-Spiel Warcraft® Rumble™ bekannt gegeben. Ab dem 1. September können Gamer, die PURE KICK Produkte kaufen, ihre Quittungen einlösen und bis zu vier In-Game-Inhaltspakete erhalten, die jeweils 5$ an speziellen In-Game-Belohnungen bieten.

Die Promotion umfasst die Geschmacksrichtungen Erdbeere-Wassermelone, Concord-Traube und Citrus Hydrate sowie das Energy- und Hydrate 30er Variety Pack. Die Produkte sind bei Einzelhändlern wie Dollar General, Dollar Tree, Walgreens, HEB und Amazon erhältlich. Diese Partnerschaft markiert PUR KICKS ersten Schritt in den Gaming-Bereich und startet eine breitere Strategie, die sich auf die Schaffung innovativer Lizenz- und Promotionsprogramme für die Gaming-Community konzentriert.

Positive
  • Partnership with popular mobile game Warcraft® Rumble™ may increase brand visibility and sales
  • Offering in-game rewards worth $5 per bundle could attract more customers
  • Expansion into gaming market aligns with company's broader strategy for growth
  • Promotion available through multiple retail channels, potentially increasing reach and sales
Negative
  • None.

WEST CHICAGO, Ill., Sept. 17, 2024 /PRNewswire/ -- PURE KICK, the number one powdered hydration and energy drink mix in the Value Channel, today announced its first co-branded promotional partnership with Blizzard Entertainment's popular mobile game Warcraft® Rumble™. The collaboration offers players a new way to power up their gameplay with PURE KICK's zero-sugar, energy-boosting drink mixes, all while unlocking exclusive in-game bonuses and rewards.

Starting September 1st, gamers who purchase PURE KICK products—including Strawberry Watermelon Hydrate, Concord Grape Hydrate, Citrus Hydrate, and the Energy and Hydrate 30ct Variety Pack—can redeem their receipts to access up to four in-game content bundles. Each bundle offers $5 worth of special in-game rewards, adding value to their purchase and enhancing their Warcraft Rumble™ experience.

"We are thrilled to collaborate with Blizzard Entertainment for this exciting promotion. The synergy between Warcraft Rumble and PURE KICK is undeniable—both cater to the needs of gamers who are always on the move, offering the perfect blend of energy and excitement anytime, anywhere," said Amy Pagels, VP of Licensing and Partnerships at The Jel Sert Company. "This partnership marks our first venture into gaming and launches our broader strategy focused on creating innovative licensing and promotional programs that resonate with the gaming community."

Warcraft Rumble™, available on iOS and Android, is an action-packed mobile strategy game that invites players to collect and assemble armies of iconic characters from the Warcraft universe and battle it out in unique missions designed to test their tactical wits. Players can experience multiple game modes, including the single player campaign, co-op challenges, epic PvP battles, and more!

Players can purchase PURE KICK's 6-count Hydrate line at retail stores such as Dollar General, Dollar Tree, Walgreens, HEB, and more. The PURE KICK Energy and Hydrate variety pack will be available on Amazon. Gamers can redeem up to four in-game content bundles by purchasing PURE KICK products and uploading their receipts to www.purekick.com/rumble. The promotion will be live in stores starting September 1 and continue through the holiday season at participating locations. Visit the site for more information and details on the redemption process.

About PURE KICK

PURE KICK®, a product of The Jel Sert Company, is the No. 1 powdered hydration and energy drink mix in the Value Channel. With its fine-tuned balance of complex flavors, caffeine, and B Vitamins offered in an easy-to-use Singles To Go format, PURE KICK supports hydration and energy anytime, anywhere, without compromising taste or value. For more information, check out www.purekick.com, www.facebook.com/purekick or  www.instagram.com/drinkpurekick

About The Jel Sert Company

The Jel Sert Company is a family-owned business that's been at the forefront of innovation in the food and beverage industry since 1926. The Jel Sert Company's products are exclusively made in West Chicago, Illinois, with over 1,000 employees sharing the company's passion for creating high-quality, high-value products. For more information, visit www.jelsert.com

About Blizzard Entertainment, Inc.

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Press Kit: https://bit.ly/PureKickWarcraftRumbleEPK

Media Contact
Jennie Peters 
82 Rogue
Jennie@82Rogue.com
Mobile: 714-357-1372

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SOURCE Jel Sert

FAQ

When does the PURE KICK and Warcraft Rumble promotion start?

The PURE KICK and Warcraft Rumble promotion starts on September 1, 2024, and will continue through the holiday season at participating locations.

What PURE KICK products are included in the Warcraft Rumble promotion?

The promotion includes PURE KICK's Strawberry Watermelon Hydrate, Concord Grape Hydrate, Citrus Hydrate, and the Energy and Hydrate 30ct Variety Pack.

How many in-game content bundles can be redeemed in the PURE KICK Warcraft Rumble promotion?

Gamers can redeem up to four in-game content bundles by purchasing PURE KICK products and uploading their receipts to www.purekick.com/rumble.

Where can I buy PURE KICK products for the Warcraft Rumble promotion?

PURE KICK products are available at retail stores such as Dollar General, Dollar Tree, Walgreens, HEB, and the Energy and Hydrate variety pack is available on Amazon.

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