Marti Launches Safety Academy to Prioritize Rider Safety and Promote Sustainable Mobility

Rhea-AI Summary

Marti Technologies (NYSE American: MRT) has launched its Safety Academy, a comprehensive initiative to enhance rider safety and promote responsible mobility practices. The program includes online safety training courses, best practice guides, and certification tests.

The company implements a holistic safety approach by conducting in-house vehicle repairs, maintenance, and software development. Key safety features for their electric vehicles include reinforced chassis, electronic brake assist, controlled acceleration systems, non-slip bases, and GPS tracking.

For its ride-hailing business, Marti has implemented several safety measures including background checks, in-app driver and vehicle verification, live location sharing, GPS tracking, and an emergency panic button connecting riders to their 24/7 call center support.

Positive

• Implementation of comprehensive safety features across vehicle fleet
• In-house maintenance and software development for quality control
• 24/7 ride monitoring and call center support
• Multiple safety measures for ride-hailing service including background checks and real-time tracking

Negative

• None.

Insights

Product Safety Expert

The launch of Marti's Safety Academy represents a comprehensive but fairly standard approach to micromobility safety. The initiative combines basic safety features common in the industry - GPS tracking, electronic brake assist and non-slip surfaces - with educational components. While the holistic approach to maintenance and in-house repairs may help maintain quality control, these measures are reactive rather than transformative innovations in the micromobility space.

The ride-hailing safety features, including background checks and panic buttons, align with industry standards but don't introduce groundbreaking safety protocols. From a product safety perspective, the most notable aspect is the integration of controlled acceleration systems, which could reduce accidents during vehicle startup - a common pain point in micromobility services.

For investors, this initiative likely represents a necessary operational cost rather than a competitive advantage. While it may help maintain the existing customer base and potentially reduce liability risks, it's unlikely to significantly impact revenue growth or market share in the competitive mobility sector.

Urban Mobility Analyst

The timing of this safety initiative aligns with growing regulatory scrutiny of micromobility services globally, suggesting a proactive stance in risk management. However, the program's structure mirrors existing safety protocols from larger competitors, indicating a catch-up strategy rather than market leadership.

The emphasis on in-house operations - from maintenance to software development - presents a double-edged sword: while it enables better quality control and faster implementation of safety features, it also increases operational costs and could pressure margins in a sector already struggling with profitability. With a market cap of $208 million, Marti's scale may not be sufficient to achieve the operational efficiencies needed to make this comprehensive approach economically viable long-term.

For investors, this development should be viewed as a necessary operational enhancement rather than a catalyst for growth. The focus on safety could help defend market share in Turkey, but the investment required for these initiatives may impact near-term profitability without delivering substantial competitive advantages.

ISTANBUL--(BUSINESS WIRE)-- Türkiye’s leading mobility super app, Marti Technologies, Inc. (“Marti” or the “Company”) (NYSE American: MRT), is proud to announce the launch of its Safety Academy, a transformative initiative designed to enhance rider safety and promote a culture of responsible and sustainable mobility practices.

The Marti Safety Academy provides riders with the knowledge and tools to promote the safe and responsible use of its two-wheeled electric vehicle solutions. The program includes online safety training courses, best practice guides and certification tests to prepare riders to navigate Marti vehicles safely. This initiative underscores Marti’s commitment to enhancing public safety and fostering a culture of responsibility within the community.

Comprehensive Approach to Safety

In addition to offering online safety training, Marti takes a holistic approach to safety by performing all vehicle repairs and maintenance in-house, and developing its software and applications in-house. We believe this meticulous approach promotes optimal vehicle conditions for riders, enhances fleet durability through internal quality controls, and provides seamless integration of advanced safety features into both vehicles and the app.

Marti monitors all rides 24/7, offering live call center support for its users. To enhance rider safety, the Company has further implemented various measures for its electric vehicles, including:

• Reinforced chassis, providing stability and durability for various road conditions.
• Electronic brake assist, ensuring efficient and safe braking.
• Controlled acceleration systems, requiring gradual acceleration for a controlled start.
• Non-slip bases, offering better grip and stability during rides.
• GPS tracking, enabling real-time monitoring, quick user support, and efficient fleet management.

These features reflect Marti’s commitment to minimizing incidents while extending the lifespan of its fleet.

Enhanced Safety Features for Ride-Hailing

Marti also prioritizes safety features and implements safety measures for its ride-hailing business, including:

• Background checks: Comprehensive checks of criminal records to help provide qualified and trustworthy drivers.
• In-app driver and vehicle verification: Before each ride, drivers take their and their vehicle’s photo to confirm their identity.
• Live location sharing: Riders can share their trip details in real-time with family and friends, enhancing safety and providing peace of mind.
• GPS tracking of rides: Trips are GPS-tracked, creating a record of routes and locations for added security.
• Panic button: A panic button in the app connects riders directly to the call center for swift emergency assistance.

These enhanced features are part of Marti’s broader mission to deliver safe, reliable, and user-centric transportation solutions. The Safety Academy represents a critical step in this journey, highlighting Marti’s commitment to urban mobility safety and innovation.

About Marti:

Founded in 2018, Marti is Türkiye’s leading mobility app, offering multiple transportation services to its riders. Marti operates a ride-hailing service that matches riders with car, motorcycle, and taxi drivers, and operates a large fleet of rental e-mopeds, e-bikes, and e-scooters. All of Marti’s offerings are serviced by proprietary software systems and IoT infrastructure. For more information visit www.marti.tech.

Cautionary Note Regarding Forward-Looking Statements

This press release includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, also known as the Private Securities Litigation Reform Act of 1995. Any express or implied statements contained in this press release that are not statements of historical fact and generally relate to future events, hopes, intentions, strategies, or performance may be deemed to be forward-looking statements, including but without limitation to statements regarding the Marti Safety Academy and its ability to enhance rider safety and promote responsible and sustainable mobility practices. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “might,” “possible,” “believe,” “predict,” “potential,” “continue,” “aim,” “strive,” and similar expressions may identify such forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause the Company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including the risks and factors discussed in the Company’s filings with the U.S. Securities and Exchange Commission, including the Company’s Annual Report on Form 20-F. The Company cautions you not to place undue reliance upon any forward-looking statements, which speak only as to management expectations and beliefs as of the date they are made. The Company disclaims any obligation or undertaking to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250115196088/en/

Investor Contact

Marti Technologies, Inc.

Turgut Yilmaz

investor.relations@marti.tech

Source: Marti Technologies, Inc.

FAQ

What new safety features has Marti (MRT) introduced in its Safety Academy program?

Marti's Safety Academy includes online safety training courses, best practice guides, certification tests, along with vehicle features such as reinforced chassis, electronic brake assist, controlled acceleration systems, non-slip bases, and GPS tracking.

How does Marti (MRT) ensure safety in its ride-hailing service?

Marti ensures ride-hailing safety through comprehensive background checks, in-app driver and vehicle verification, live location sharing, GPS tracking of rides, and an emergency panic button connected to their 24/7 call center.

What maintenance approach does Marti (MRT) use to ensure vehicle safety?

Marti performs all vehicle repairs and maintenance in-house, develops its software and applications internally, and implements quality controls to ensure optimal vehicle conditions and fleet durability.

What real-time safety monitoring systems does Marti (MRT) have in place?

Marti provides 24/7 ride monitoring, live call center support, GPS tracking for real-time monitoring, and allows users to share their trip details in real-time with family and friends.