Marin Software Announces Release of Budget Optimizer

Rhea-AI Summary

Marin Software (NASDAQ: MRIN) has launched Budget Optimizer, a new feature in its MarinOne platform aimed at enhancing advertisers' control over their marketing budgets. This tool allows for automated budget management across multiple publishers and accounts while optimizing return on investment. Budget Optimizer forecasts advertising returns and provides real-time tracking of campaign performance, simplifying budget allocation and planning for promotional periods. This innovation addresses challenges faced by marketers in managing campaign budgets and performance visibility.

Positive

• Launch of Budget Optimizer enhances marketing budget management.
• Automated control potentially increases return on investment.
• Real-time performance tracking improves strategic decision-making.
• Interactive visualizations assist in effective budget allocation.

Negative

• None.

Advertisers can automate the management of campaign budgets across publishers and accounts to deliver superior results

SAN FRANCISCO--(BUSINESS WIRE)-- Marin Software announced today the addition of Budget Optimizer to its flagship digital marketing platform, MarinOne. Budget Optimizer gives advertisers improved automated control of their marketing budgets and helps to maximize the return on their investment.

“The primary goal for performance marketers is to deliver customers and growth. Accurately managing marketing budgets is a key challenge,” said Chris Lien. “Budget Optimizer gives marketers the ability to set a goal and leverage MarinOne’s powerful forecasting and optimization capabilities to take care of the rest.”

Advertisers working across channels currently have to depend on a disconnected array of tools to understand, plan, and execute their digital strategies. Marketers are held to monthly or quarterly planning cycles, but are limited to setting a daily or lifetime budget for their campaigns in the publisher tools. Google and Bing do not easily provide visibility into how performance is pacing towards monthly targets.

Budget Optimizer solves these challenges by providing an end-to-end workflow that helps advertisers create their plan and pace performance against the plan. Advertisers can automate the management of campaign budgets across Publishers and Accounts while maintaining cost control and driving superior results.

First, Budget Optimizer forecasts the marginal return of their advertising investment, calculating the impact of increasing or decreasing spend. Interactive visualizations illustrate the trade-offs between spend, volume and efficiency. Advertisers can also determine how they want to allocate their spend between campaigns, channels, and publishers and set constraints based on their business needs. Plans can be created for months, quarters or custom date ranges which are useful for promotional periods.

During the spend period, Budget Optimizer continually tracks campaign performance and provides advertisers an easy-to-read dashboard showing how campaigns are progressing against goals. Advertisers can see at a glance if their campaigns are on target or over or under spending.

Please visit www.marinsoftware.com/lp/budget-optimizer to learn more about Budget Optimizer.

About Marin Software

Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221201005982/en/

press@marinsoftware.com

Source: Marin Software Incorporated

FAQ

What is Marin Software's new feature Budget Optimizer?

Budget Optimizer is a new tool introduced by Marin Software that automates and optimizes the management of marketing budgets across multiple publishers and accounts.

How does Budget Optimizer help advertisers?

It provides automated control of budgets, forecasts advertising returns, and continuously tracks campaign performance against goals.

What is the significance of the launch of Budget Optimizer for MRIN stockholders?

The launch could potentially enhance the efficiency and profitability of advertising strategies, which may positively impact Marin Software's financial performance and, consequently, MRIN stock.

When was Budget Optimizer launched by Marin Software?

Budget Optimizer was announced in a press release dated December 1, 2022.