Alumni Ventures Double Leads With Marin’s Budget Optimization
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Intelligent budget allocation helps the leading venture firm increase volume
“Marin intelligently optimized our budgets and bids, causing lead volume to double over the last six months. And since it’s all automated, Marin has eliminated hours of manual work so my team can focus on driving strategic value for the company,” said Luke Antel, COO of Alumni Ventures.
Since they started using MarinOne’s AI-powered optimization and automation capabilities, Alumni Ventures has achieved exceptional year-over-year performance gains such as:
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97% increase in the number of leads generated -
33% reduction in the cost per lead, reflecting efficient and cost-effective operations -
60% lift in impression volume, demonstrating increased visibility and engagement -
96% boost in click volume, indicating strong interest and interaction from their target audience
These outstanding achievements underscore how Marin Software's full-stack platform empowers performance marketers to drive growth, increase efficiency, and improve their return on ad spend.
“Marin Software is proud to be part of Alumni Ventures' success story and remains committed to delivering cutting-edge solutions that drive growth and innovation for our clients,” said Chris Lein, CEO of Marin Software.
To learn more about Marin’s advanced optimization functionality, visit https://www.marinsoftware.com/lp/ascend.
About Alumni Ventures
Alumni Ventures is the #1 most active venture firm in the US (PitchBook 2022) and America’s largest venture firm for individual investors. They believe in the power of networks, and their network is uniquely broad and deep. The 600,000+ members of our community are the source of their capital, deal flow, and value-add services to their portfolio companies.
About Marin Software
Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20231115137312/en/
Media Contact
Wesley MacLaggan
Marketing, Marin Software
(415) 399-2580
press@marinsoftware.com
Source: Marin Software Incorporated
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