Meituan Launches Food Delivery Brand KeeTa Amid Hong Kong Debut
KeeTa starts operation in
Following the initial launch in
Notable merchants that have joined KeeTa include brands like McDonald's, Maxim's MX (美心MX), KFC, Yoshinoya(吉野家), Pacific Coffee, and popular food and beverage shops such as hana-musubi (華御結), Hung Fook Tong(鴻福堂), and CHICHA San Chen(吃茶三千). Each newly registered KeeTa user will receive a gift coupon package valued at
KeeTa has introduced a Meal for One program customized for
To further improve user experience, KeeTa has an "On-time Promise" policy, an industry-first in the
"We are seeing an accelerating development of the food delivery market in
Inspired by the renowned sprinter cheetah, KeeTa aims to become an exceptional and enduring on-demand delivery platform in the
KeeTa is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of "We help people eat better, live better," KeeTa is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. KeeTa was launched by Meituan (3690.HK), which owns
Meituan (HKG: 3690) (the "Company") is a leading technology-driven retail company in China. With the mission of "We help people eat better, live better," the Company uses technology to connect consumers and merchants. Service offerings on its platform address people's daily needs for food and retail goods and extend further to broad lifestyle and travel services. Meituan is the world's leading on-demand food delivery service provider and China's leading e-commerce platform for in-store dining services. Meituan helps consumers discover merchant information, make informed decisions, complete online and offline transactions and enjoy on-demand delivery. The Company currently owns several household brands in China, including Meituan, China's leading online marketplace for services, Dianping, China's leading online destination for discovering local services, Meituan Waimai for on-demand delivery services, and Meituan Bikes for bike-sharing services. Meituan has 677.9 million Annual Transacting Users and 9.3 million Annual Active Merchants as of December 31, 2022. The Company operates in over 2,800 cities and counties in China.
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