Movado Partners With Derrick Adams to Unveil New Artist Series Collection
Movado Group (NYSE: MOV) has announced a new Artist Series collaboration with renowned black artist Derrick Adams. The -edition collection features watches and clocks that combine Adams' contemporary cubism style with Movado's iconic Museum Dial design.
The collection includes five watch designs with 125 pieces each, including 25 collectors sets. Additionally, two watch designs have been transformed into wall clocks, with 125 pieces of each available. Five collectors sets and 20 of each wall clock were donated to the Studio Museum of Harlem.
This marks the latest addition to Movado's Artist Series, which spans four decades of collaborations with world-renowned artists. The collection aims to celebrate the Black experience through vibrant colors and contemporary design, creating wearable works of art that blend luxury timepieces with artistic expression.
Movado Group (NYSE: MOV) ha annunciato una nuova collaborazione per la Serie Artist con il rinomato artista afroamericano Derrick Adams. La collezione, in edizione limitata, presenta orologi e orologi da parete che uniscono lo stile contemporaneo del cubismo di Adams con il design iconico del Quadrante del Museo Movado.
La collezione include cinque design di orologi con 125 pezzi ciascuno, di cui 25 set da collezione. Inoltre, due design di orologi sono stati trasformati in orologi da parete, con 125 pezzi di ciascuno disponibili. Cinque set da collezione e 20 di ogni orologio da parete sono stati donati allo Studio Museum of Harlem.
Questo segna l'ultimo aggiornamento della Serie Artist di Movado, che comprende quattro decenni di collaborazioni con artisti di fama mondiale. La collezione mira a celebrare l'esperienza afroamericana attraverso colori vivaci e design contemporanei, creando opere d'arte indossabili che combinano l'orologeria di lusso con l'espressione artistica.
Movado Group (NYSE: MOV) ha anunciado una nueva colaboración de la Serie Artista con el renombrado artista afroamericano Derrick Adams. La colección, en edición limitada, presenta relojes y relojes de pared que combinan el estilo contemporáneo del cubismo de Adams con el diseño icónico del Dial del Museo de Movado.
La colección incluye cinco diseños de relojes con 125 piezas cada uno, de las cuales 25 son conjuntos de colección. Además, dos diseños de relojes se han transformado en relojes de pared, con 125 piezas de cada uno disponibles. Se donaron cinco conjuntos de colección y 20 de cada reloj de pared al Studio Museum of Harlem.
Este es el último añadido a la Serie Artista de Movado, que abarca cuatro décadas de colaboraciones con artistas de renombre mundial. La colección tiene como objetivo celebrar la experiencia afroamericana a través de colores vibrantes y un diseño contemporáneo, creando obras de arte que se pueden llevar puestas y que mezclan relojería de lujo con expresión artística.
모바도 그룹 (NYSE: MOV)는 저명한 아프리카계 미국인 아티스트 데릭 아담스와의 새로운 아티스트 시리즈 협업을 발표했습니다. 한정판 컬렉션은 아담스의 현대적인 큐비즘 스타일과 모바도의 상징적인 뮤지엄 다이얼 디자인을 결합한 시계와 벽시계를 포함합니다.
컬렉션에는 다섯 가지 시계 디자인이 포함되어 있으며, 각 디자인마다 125개씩 있으며 25세트의 콜렉터 세트도 포함됩니다. 또한, 두 가지 시계 디자인은 벽시계로 변환되어 각 125개씩 제공됩니다. 콜렉터 세트 다섯 개와 벽시계 각각 20개가 할렘의 스튜디오 미술관에 기부되었습니다.
이번 발표는 모바도의 아티스트 시리즈에 대한 최신 추가 사항으로, 세계적으로 유명한 아티스트들과의 협업이 40년에 걸쳐 진행되어왔습니다. 이 컬렉션은 생생한 색상과 현대적인 디자인을 통해 아프리카계 미국인의 경험을 기념하는 것을 목표로 하며, 럭셔리 시계와 예술적 표현이 결합된 착용 가능한 예술 작품을 창조합니다.
Movado Group (NYSE: MOV) a annoncé une nouvelle collaboration dans sa série Artiste avec le célèbre artiste afro-américain Derrick Adams. La collection en édition limitée présente des montres et des horloges qui allient le style cubiste contemporain d'Adams au design emblématique du cadran du musée Movado.
La collection comprend cinq designs de montres avec 125 pièces chacune, dont 25 ensembles de collection. De plus, deux designs de montres ont été transformés en horloges murales, avec 125 pièces de chacune disponibles. Cinq ensembles de collection et 20 de chaque horloge murale ont été donnés au Studio Museum of Harlem.
Ceci marque le dernier ajout à la série Artiste de Movado, qui s'étend sur quatre décennies de collaborations avec des artistes de renommée mondiale. La collection vise à célébrer l'expérience afro-américaine à travers des couleurs vives et un design contemporain, créant des œuvres d'art portables qui allient pièces de luxe et expression artistique.
Movado Group (NYSE: MOV) hat eine neue Zusammenarbeit in der Artist Series mit dem renommierten afroamerikanischen Künstler Derrick Adams angekündigt. Die limitierte Kollektion umfasst Uhren und Wanduhren, die Adams' zeitgenössischen Kubismus-Stil mit dem ikonischen Museum-Zifferblatt-Design von Movado kombinieren.
Die Kollektion beinhaltet fünf Uhren-Designs mit jeweils 125 Stück, darunter 25 Sammlersets. Darüber hinaus wurden zwei Uhren-Designs in Wanduhren umgewandelt, von denen jeweils 125 Stück verfügbar sind. Fünf Sammlersets und 20 von jeder Wanduhr wurden an das Studio Museum of Harlem gespendet.
Dies ist die neueste Ergänzung zur Artist Series von Movado, die vier Jahrzehnte an Kooperationen mit weltbekannten Künstlern umfasst. Die Kollektion zielt darauf ab, die Afroamerikanische Erfahrung durch lebendige Farben und modernes Design zu feiern und tragbare Kunstwerke zu schaffen, die Luxusuhren mit künstlerischem Ausdruck verbinden.
- Launch of exclusive -edition collection with potential collector value
- Strategic brand positioning through collaboration with prominent contemporary artist
- Expansion of product line to include wall clocks, a first for Movado's Artist Series
- None.
Insights
This collaboration, while creatively interesting, represents a commercial impact for Movado Group. The collection consists of only 625 watches (125 pieces each of 5 designs) and 250 wall clocks (125 each of 2 designs). Given Movado's typical price points and the nature of the collection, even with premium pricing, this partnership likely represents less than
The artistic collaboration follows Movado's established pattern of artist partnerships, including past works with Andy Warhol and Carmen Herrera. While these collections help maintain Movado's brand positioning in the luxury segment and may generate some media attention, they historically haven't been significant revenue drivers. The donation of collector sets and wall clocks to the Studio Museum of Harlem, while culturally meaningful, further reduces the commercial potential of this release.
For retail investors, this news represents a continuation of Movado's brand strategy rather than a material business catalyst. The production run means this collection won't meaningfully affect the company's financial performance or stock value.
Exclusive collaboration highlights
Movado's Artist Series reflects four decades of collaborations with world renowned artists, including Andy Warhol, James Rosenquist, and Carmen Herrera, to craft curated collections that represent wearable works of art. For this collaboration, Movado will feature a limited-edition collection that pairs Derrick Adams' vibrant pieces and singular style with Movado's iconic Museum Dial- - translating his strong command of texture and passion for color onto each piece.
"We are excited to partner with Derrick Adams on this unique partnership, which blends timeless craftsmanship with his visionary artistry," said Efraim Grinberg, Chairman and CEO, Movado Group. "At Movado, we've always believed that a great watch is not just a tool to tell time, but also a work of art that tells a story. This partnership brings together our legacy of precision and luxury with Derrick Adams' unmatched creativity and expression. We're thrilled to offer this exclusive collection to our consumers and collectors worldwide."
"It's been a pleasure to collaborate with such a forward-thinking team at Movado, and I'm incredibly proud of what we've created together," said Derrick Adams. "Time, much like art, is something we experience, interpret, and cherish in unique ways, and each watch represents not just the passage of time, but moments of inspiration and individuality. The watches in this collection were designed with the same level of dedication and attention to detail as a gallery piece, and I wanted to ensure each one felt personal for its wearer. For me, it's about producing something that lasts, resonates and captures the essence of who we are at this moment in time, and Movado's watches exemplify this concept to the fullest."
Within the Artist Series, the resulting designs are true collectors items - watches as wearable art and gallery-worthy wall clocks. The exclusive Derrick Adams X Movado limited edition collection includes five watches in the series with 125 pieces of each design including a total of 25 collectors sets. All watches are individually numbered on the caseback. This is the first time Movado and an artist have designed a clock in an Artist Series collaboration. Two of the five watch designs were transformed into a wall clock; 125 of each clock are available for purchase. Five collectors sets and 20 of each of the wall clocks were donated to the Studio Museum of
About Derrick Adams:
Derrick
About Movado Group:
Movado Group, Inc. designs, sources, and globally distributes and sells MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, CALVIN KLEIN®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, and LACOSTE® watches and, to a lesser extent, jewelry and other accessories, and operates Movado Company Stores in
Contact for Movado Group, Inc.:
Heather Cohen Sugarman
Hcohen@movadogroup.com
Vice President, Public Relations
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SOURCE Movado Group, Inc.
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