bettermoo(d) Teams up with Industry Giant, United Natural Food (UNFI) Canada, Unleashing Access to UNFI'S Distribution Network of 5000+ Grocery Retailers Nationwide

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bettermoo(d) Food Corporation announces retail distribution agreement with UNFI Canada

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• bettermoo(d) Food Corporation has signed a retail distribution agreement with United Natural Foods Canada, allowing the company to tap into a network of over 5,000 retailers throughout Canada. This partnership will facilitate the widespread introduction of MoodrinkTM.

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VANCOUVER, BC / ACCESSWIRE / October 13, 2023 / bettermoo(d) Food Corporation (CSE:MOOO)(OTCQB:MOOOF)(Frankfurt:0I5A, WKN:A3D8PP) (the "Company" or "bettermoo(d) Food"), is pleased to announce that it has inked an essential retail distribution agreement (the "Agreement") with United Natural Foods Canada, ("UNFI Canada" or the "Distribution Partner"). This strategic alliance signifies a remarkable leap forward for bettermoo(d), as it will enable the Company through UNFI Canada to tap into a vast network of over 5,000 retailers throughout Canada, and get Moodrink^TM onto grocery shelves.

UNFI Canada, a subsidiary of the renowned United Natural Foods, Inc. ("UNFI"), is among North America's foremost distributors of natural, organic, and specialty food products. UNFI boasts an extensive reach with 50 distribution centers, serving an extensive portfolio of approximately 30,000 retail partners spanning both the United States and Canada.¹ These retail partners encompass a diverse range, including natural product superstores, independent retailers, conventional supermarket chains, e-commerce providers, and food service customers.

By partnering with UNFI Canada, bettermoo(d) gains exposure to their vast distribution network, and roster of over 5,000 retailers which incorporates some of the most prominent grocery retail chains across Canada, including Whole Foods, Loblaws, Metro and Sobeys. bettermoo(d) anticipates this partnership to allow for the deployment and execution of its national distribution strategy to roll out quite rapidly and is excited for the widespread introduction of Moodrink^TM.

Nima Bahrami, CEO of bettermoo(d), stated, "We are elated to be joining with one of the largest distribution partners in North America for the roll out of Moodrink^TM to numerous retailers across Canada. We believe this will allow for rapid expansion and increased visibility for the brand and are eager to have Moodrink^TM readily available to consumers nationwide."

UNFI is committed to sustainability and environmental consciousness and adheres to a strict ‘year 2030' agenda centered on the theme "Better for All," which is aligned to three pillars: Building Better for Our World, Our Communities, and Our People. UNFI's "Better for All" pillars are complimentary to and also underpin bettermoo(d)'s own commitments to sustainability and environmentally conscious, which are focussed on providing its consumers with high-quality, plant-based products that are good for both people and the planet.

Under the Agreement, the Distribution Partner will be entitled to a commission on product distribution through its network.

ABOUT BETTERMOO(D) FOOD CORPORATION

bettermoo(d) Food Corporation is an innovative plant-based dairy alternative food and beverage company based in Vancouver, British Columbia Canada, launching Moodrink™, a nutritious dairy-alternative beverage with a revolutionary flavour.

Driven by the motto "What A Cow Eats and A Human Needs" bettermoo(d) seeks to produce dairy alternative products that are good for both people and the planet - ensuring that all products are nutritious and sustainably sourced, and that also emulate the great taste of traditional milk from the Alps regions of Switzerland, France and Austria. Working with food scientists the Company's goal is to conduct continuous food research and development programs with the goal of rolling out a full line of dairy alternative products, including Moogurt and Buetter, as well as many other products, that are better for YOU and better for the planet.

ON BEHALF OF THE BOARD of DIRECTORS

Nima Bahrami
Chief Executive Officer and Director

bettermoo(d) Food Corporation

For further information please contact:

Email: investors@bettermoodfoodcorporation.com
Website: www.bettermoo.com
Phone: 1-855-715-1865

The CSE does not accept responsibility for the adequacy or accuracy of this release.

This news release may contain certain forward looking statements and forward looking information (collectively, "Forward-Looking Statements") within the meaning of the applicable Canadian and U.S. securities laws, including the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, included herein including, without limitation, statements with respect to the anticipated commercial production of Moodrink, are forward-looking statements. When or if used in this news release, the words "anticipate", "believe", "estimate", "expect", "target, "plan", "forecast", "may", "schedule" and similar words or expressions identify forward-looking statements or information. Such statements represent the Company's current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance, or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

¹ https://www.betterforall.unfi.com/report.html

SOURCE: bettermoo(d) Food Corporation

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FAQ

What is the retail distribution agreement between bettermoo(d) Food Corporation and UNFI Canada?

The retail distribution agreement allows bettermoo(d) Food Corporation to distribute its product, MoodrinkTM, through UNFI Canada's network of over 5,000 retailers in Canada.

What retailers are included in UNFI Canada's network?

UNFI Canada's network includes prominent grocery retail chains such as Whole Foods, Loblaws, Metro, and Sobeys.

What are bettermoo(d) Food Corporation's commitments to sustainability?

bettermoo(d) Food Corporation is committed to providing high-quality, plant-based products that are good for both people and the planet.

How will this partnership benefit bettermoo(d) Food Corporation?

This partnership will facilitate rapid expansion and increased visibility for the brand, allowing MoodrinkTM to be readily available to consumers nationwide.