Topgolf Kicks Off Its Summer of Play by Giving Players Even More Reasons to Come Play Around

Rhea-AI Summary

Topgolf is launching a summer campaign with several exciting offers for players. Key features include Free:30, offering 30 minutes of free gameplay with every reservation on weekdays, and the Block Party Challenge with a $50,000 grand prize. Players can enjoy free ice cream and PepsiCo beverages from the Ice Cream Delivery Truck, which will tour select venues starting June 16. Fathers can benefit from special Father's Day offers, including discounted golf gloves and bonus gift cards. -time menu items will be available, featuring unique beverages and food options. The promotions aim to enhance the player experience throughout the summer.

Positive

• Free:30 offers 30 minutes of free gameplay for reservations made on weekdays, enhancing customer value.
• Block Party Challenge offers a $50,000 prize, attracting more visitors to Topgolf venues.
• Ice Cream Delivery Truck provides free treats and branded giveaways, likely improving customer satisfaction.
• Father's Day promotions offer discounted golf gloves and bonus gift cards, potentially increasing sales during the holiday.
• Partnership with PepsiCo introduces exclusive beverages, adding a unique draw for visitors.
• -time menu items like Southern Summer Sliders and Pineapple Upside Down Cake may boost food and beverage sales.

Negative

• The effectiveness of Free:30 is to weekdays, potentially missing out on weekend visitors.
• The Block Party Challenge may increase operational costs due to prize distribution and promotional activities.
• The Ice Cream Delivery Truck tour may incur significant logistical expenses.
• -time menu items could lead to increased inventory costs and potential food wastage if not popular.

A free game play offer, $50K cash prize sweepstakes, limited time menu items and ice cream truck tour await from Topgolf

DALLAS, June 3, 2024 /PRNewswire/ -- Modern golf entertainment leader Topgolf believes in the unlimited power of play, and one look at the company's summer lineup reveals Topgolf takes this belief quite seriously. Luckily for Players, that comes to life through a series of offers, sweepstakes, menu items and activations designed to give Players even more reasons to play this season.

"We are beyond excited by everything we have in store for our Players this summer," said Topgolf Chief Brand Officer Geoff Cottrill. "We have put a ton of thought and planning into how we can make this summer a memorable one for all who visit and feel there is truly something that will surprise and delight our Players no matter what part of the Topgolf experience they enjoy the most."

Case in point: Whether Players like to save money or win money (or both!), check out new food creations or find comfort in the classics, Topgolf's summer lineup listed below likely has just the fix.

Free:30
Ready to turn your tee time into free time? You can do just that with Topgolf's Free:30! That's when Players can enjoy 30 minutes of free game play with every reservation, event or party that's booked online or through the Topgolf app, valid weekdays from 9 a.m. until 5 p.m. local time. And yes, Free:30 is available for groups of all sizes, so whether you have a one-bay reservation or an event for your whole party, those 30 minutes of free game play apply.

Block Party Challenge presented by Cash App
In case you had not heard, Topgolf's newest game, Block Party, makes it super easy to score points – meaning first-timers have a much higher likelihood of topping the leaderboard since the whole outfield is scorable. In summary: Aim anywhere, score everywhere!

As if that wasn't exciting enough, Topgolf's friends at Cash App are helping up the ante. From June 10 through July 31, Players will have a chance to win $50,000 by playing Block Party. All they have to do is visit any Topgolf venue in the U.S. and play Block Party: If the Player hits one of the purple bonus tiles, then every Player in that bay gets entered to win a $50,000 cash prize. On top of that, one weekly winner will win $1,000. Visit topgolf.com/blockpartyrules for complete terms and conditions.

Ice Cream Delivery Truck
Free ice cream, PepsiCo beverages and snacks, branded swag, prizes – all of this and more will be aboard Topgolf's Ice Cream Delivery Truck, which will trek across the country delivering more play wherever it goes. Beginning its journey on June 16 – Father's Day – from Topgolf's El Segundo venue in LA, the delivery truck will stop at select Topgolf venues from California to Massachusetts, making some surprise visits along the way. Track the truck's journey by following @Topgolf on X.

Father's Day
Speaking of Father's Day, Topgolf wants to make sure the holiday is one to remember for dear ol' dads, and that is why Topgolf is offering Players the option to purchase select golf gloves for just $10 from June 10-16 in venue only. On top of that, for every $50 in Topgolf gift cards bought June 6-16, Players will receive a $15 bonus gift card, which doesn't necessarily have to be given to dads – Topgolf can keep the secret.

Limited Time Menu Items
In May, Topgolf announced its new partnership with PepsiCo, bringing favorites like Pepsi® Zero Sugar, Mtn Dew ®, Starry® and other PepsiCo beverages to Topgolf's U.S. venues this summer – including crafted beverages that can only be found at Topgolf. Exhibit A: the Mtn Dew® Wild Punch, created with Mtn Dew® and punched up with orange, mango, cherry and pomegranate flavors, which Players can enjoy from June 19 through mid-September.

In need of an adult beverage? Topgolf has Players covered there too, with menu items like a Frozen Tequila Sunrise, Pineapple Upside Down Martini and Red Bull Watermelon Rita, which taste as good as they sound and will also be on the menu from June 19 through mid-September. Other options on the menu during this time frame: Southern Summer Sliders, made with Southern fried chicken and topped with homemade pimento cheese and black forest ham, as well as Pineapple Upside Down Cake (Topgolf has a thing for pineapple) served warm in a skillet with vanilla ice cream and caramel.

For more information on all things summer at Topgolf, check out the Promotions tab at topgolf.com or in the Topgolf app. There may even be some surprises coming this summer that can only be experienced in venue, but those are for Players to discover.

About Topgolf
A Topgolf Callaway Brands Corp. (NYSE: MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100 outdoor Topgolf venues around the globe, industry-leading Toptracer technology, mobile game and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.

About Topgolf Callaway Brands
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Odyssey, OGIO and Jack Wolfskin. "Modern Golf" is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.

Contact:
Amanda Gleason 
press@topgolf.com 

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SOURCE Topgolf

FAQ

What is the Free:30 offer at Topgolf?

The Free:30 offer provides 30 minutes of free gameplay for every reservation, event, or party booked on weekdays from 9 a.m. to 5 p.m. local time.

What is the Block Party Challenge at Topgolf?

The Block Party Challenge offers players a chance to win a $50,000 cash prize by playing the Block Party game at any Topgolf venue between June 10 and July 31. Weekly winners can also win $1,000.

When does Topgolf's Ice Cream Delivery Truck tour begin?

The Ice Cream Delivery Truck tour starts on June 16 and will visit select Topgolf venues across the country, offering free ice cream, PepsiCo beverages, snacks, and branded swag.

What are the Father's Day offers at Topgolf?

From June 10-16, select golf gloves are available for $10, and for every $50 in gift cards purchased between June 6-16, players receive a $15 bonus gift card.

What are the new menu items available at Topgolf this summer?

Starting June 19, Topgolf will offer -time menu items, including the Mtn Dew® Wild Punch, Frozen Tequila Sunrise, Pineapple Upside Down Martini, Southern Summer Sliders, and Pineapple Upside Down Cake.