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Topgolf Callaway Brands Corp. (NYSE: MODG) is a leader in the modern golf and active lifestyle sector. The company creates premium golf equipment, provides world-class golf entertainment, and sells golf and active lifestyle apparel through its renowned brands, including Topgolf, Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin, OGIO, and Toptracer. The company's core segments include Topgolf, which generates the majority of its revenue through service revenues from Topgolf venues and Toptracer technology, and Golf Equipment and Active Lifestyle.
Topgolf Callaway Brands is renowned for pushing the limits of performance and innovation, offering products designed to improve the game for golfers of all skill levels. Notably, the company recently announced stellar financial results for the fourth quarter of 2023, with a significant increase in consolidated revenue and Adjusted EBITDA. Their latest golf equipment line has received accolades from consumers and trade alike, further establishing their dominance in the market.
The company also made headlines with its digital transformation initiatives, including the launch of a new cross-brand consumer data platform. In addition, Topgolf has expanded its reach by opening new venues and acquiring the BigShots franchise, enhancing venue-level margins.
Despite potential economic challenges, Topgolf Callaway Brands remains optimistic about 2024, expecting further revenue growth and solid cash flow generation. Their strategic partnerships and focus on operational efficiencies are pivotal to their sustained success in the rapidly evolving golf and active lifestyle market.
Topgolf announces a -time experience inspired by Marvel Studios' 'Captain America: Brave New World' at all U.S. venues from February 1 through April 13, 2024. The promotion includes a themed Block Party experience where players can team up with Captain America in a virtual Washington D.C. setting.
The company is launching a national sweepstakes from February 14-21, offering daily prizes through special red golf balls that provide scratch-off tickets. Prizes include $25 gameplay coupons and movie-themed merchandise. A grand prize valued at $15,000 includes a Washington D.C. trip, $6,000 cash, and Topgolf benefits.
Additionally, Topgolf introduces three -time menu items available February 10 through March 31: The Brave New Burger, Raging Red Punch, and Captain's Orders drinks. Players can try the experience for free with 30 minutes of complimentary gameplay through Topgolf's Free Play Time promotion.
Topgolf has broken ground on a new two-level venue in Grand Prairie, Texas, scheduled to open in late 2025. This will be the company's 15th venue in Texas and 5th in the Dallas-Fort Worth metroplex. The facility will feature 80 outdoor climate-controlled hitting bays equipped with Toptracer technology and will employ approximately 300 workers.
The venue will be located at 3670 South State Highway 161, south of IKEA, and will include a full-service restaurant and bar, fire pits, and a private event space with rooftop terrace. The facility will offer the new Sonic the Hedgehog™ game developed with SEGA®, golf lessons through Topgolf's Coach program, and The Sure Thing golf club designed for beginners.
Callaway Golf has announced its new Elyte family of golf clubs, featuring drivers, fairway woods, irons, and hybrids. The lineup will be available for pre-order on January 17th, 2025, with drivers and fairway woods reaching retailers on January 24th, followed by hybrids and irons on February 7th.
The Elyte Drivers, priced at $599.99 (Triple Diamond at $649.99), feature an advanced shape with enhanced aerodynamics, a Thermoforged Carbon crown, and the new Ai 10x Face technology, delivering up to 8 yards longer distance with improved forgiveness. The Fairway Woods ($349.99-$449.99) incorporate a Step Sole design and Tungsten Speed Wave, offering 57% less turf interaction.
The Hybrids ($299.99) provide up to 13 yards of shot shaping with interchangeable weights, while the Irons ($900/6-piece set) feature Speed Frame construction and Ai 10x Face technology for exceptional ball speeds and forgiveness.
Topgolf is set to open its first Mississippi venue in Ridgeland on December 20, 2024, marking its 108th global outdoor location. The two-level facility, located 11 miles north of downtown Jackson, features 62 climate-controlled hitting bays equipped with Toptracer technology. The venue includes a nine-hole mini-golf course, a new Sonic the Hedgehog™ game developed with SEGA®, and comprehensive amenities including a full-service restaurant, 22-foot video wall, and over 100 HDTVs.
The facility will employ approximately 200 Playmakers and offers various entertainment options beyond golf, including private event spaces, an outdoor patio, and family-friendly programming. The venue also provides golf instruction through its Coach program and features The Sure Thing, a golf club designed for beginners.
Topgolf announced the opening of its 107th global outdoor venue in Burlingame, California on December 13. The new three-level facility features 108 climate-controlled hitting bays overlooking the San Francisco Bay, equipped with Toptracer technology. Located at 258 Anza Blvd., the venue will employ approximately 450 staff members and includes a full-service restaurant, a 36-foot video wall, 200+ HDTVs, and two indoor Swing Suite simulator bays. The facility offers various gaming options, including the new Sonic the Hedgehog™ game, golf lessons, and Club Upgrade options. The venue also features private event rooms and an outdoor patio with year-round family-friendly programming.
Topgolf has broken ground on a new two-level venue in Avon, Ohio, scheduled to open in late 2025. The facility, located at 35343 Chester Road, will be the fifth Topgolf venue in Ohio. The venue will feature 64 outdoor climate-controlled hitting bays equipped with Toptracer technology, a full-service restaurant and bar, a 22-foot video wall, over 100 HDTVs, and an outdoor patio. The facility will employ approximately 200 Playmakers and include private event spaces for various gatherings. This location will be situated about 20 miles west of downtown Cleveland along Chester Road near the I-90 and Nagel Road intersection.
Topgolf has broken ground on a new three-level venue in Woodbury, Minnesota, scheduled to open in late 2025. This will be the company's second location in Minnesota, complementing the existing venue in Minneapolis-Brooklyn Center. The new facility will feature 102 outdoor climate-controlled hitting bays equipped with Toptracer technology, a full-service restaurant and bar, over 140 HDTVs, fire pits, and a private event space with rooftop terrace. The venue, located near I-494 and I-94, will create approximately 350-400 jobs and aims to provide a modern golf experience suitable for players of all skill levels.
Topgolf and SEGA have partnered to launch Topgolf Sonic the Hedgehog, an exclusive new game available at all U.S. Topgolf venues and Glasgow starting November 15, 2024. The game combines Topgolf's Toptracer ball-tracing technology with Sonic's virtual environments, allowing players to hit springs, collect rings, and destroy badniks in Green Hill Zone and Sky Sanctuary. Players can access 30 minutes of free play time through a promotional code. The launch includes an integrated advertising campaign across streaming, digital, and social channels, plus exclusive merchandise featuring Sonic-themed apparel. Global expansion to Toptracer-enabled franchise venues is planned for Q1 2025.
Topgolf Callaway Brands (NYSE: MODG) reported Q3 2024 results with revenues of $1.01 billion, down 2.7% year-over-year, and Adjusted EBITDA of $119.8 million, down 26.6%. The company lowered its full-year 2024 revenue guidance to approximately $4.2 billion and Adjusted EBITDA to $560-570 million. Topgolf segment showed 1.2% revenue growth but experienced an 11% decline in same-venue sales. The company maintained its #1 position in U.S. golf clubs market share and achieved record U.S. golf ball market share. Available liquidity strengthened to $863 million, up $129 million year-over-year. The company continues to pursue plans to separate Topgolf from the core business to create shareholder value.
Topgolf Callaway Brands (NYSE: MODG) announced it will release its third quarter 2024 financial results on Tuesday, November 12, 2024, after market close. The company will host a conference call at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the results, business updates, and outlook. Investors can access the live webcast and presentation through the Investor Relations section of the company's website, with a replay available online approximately two hours after the event.
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