Mobiquity Technologies, Inc. Partners with AWINR Brands as Digital Marketing Platform Provider
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Insights
The partnership between Mobiquity Technologies and AWINR Brands represents a strategic move within the digital advertising and e-commerce sectors. The integration of Mobiquity's Conversion Platform with AWINR's capabilities could potentially disrupt the current market dynamics by providing small to medium-sized Shopify e-commerce sites access to advanced data intelligence tools. These tools are designed to enhance ROAS, a key performance indicator that measures the effectiveness of digital advertising campaigns by comparing the revenue generated to the cost of the ads themselves.
For investors, the impact on Mobiquity's financials could be significant if the partnership leads to widespread adoption among Shopify's extensive user base. The ability to increase contextually relevant traffic and improve sales conversion rates directly aligns with the core objectives of e-commerce businesses, which could result in a competitive edge for users of the platform. However, the scalability and reliability of the AI engine in delivering these improvements will be critical to the partnership's success.
From a financial perspective, the collaboration between Mobiquity Technologies and AWINR Brands may be a catalyst for revenue growth for Mobiquity. By targeting the Shopify ecosystem, which powers over 1.7 million businesses, the partnership has the potential to tap into a large and growing market. Investors should monitor the uptake of the Conversion Platform and its impact on Mobiquity's market share and revenue streams.
It's important to consider the cost implications of developing and maintaining the AI engine, as well as the pricing strategy for the platform. The balance between investment in technology and the pricing model will affect the profitability and long-term viability of the partnership. Furthermore, the ability to demonstrate tangible improvements in ROAS for clients will be pivotal in justifying the platform's value proposition and sustaining business growth.
The partnership's focus on enhancing the capabilities of small to medium-sized e-commerce businesses is particularly relevant in an industry dominated by large players like Amazon and eBay. By providing these businesses with sophisticated ad tech solutions that were previously accessible only to larger enterprises, Mobiquity and AWINR could democratize the e-commerce playing field.
The use of first-party, opt-in data is increasingly important in a privacy-conscious digital landscape. The AI engine's ability to identify and retarget previously anonymous visitors without infringing on privacy regulations could be a key differentiator. However, the actual effectiveness of the AI technology in achieving these goals will be a determining factor in the platform's success. The e-commerce industry will be watching closely to see if the promised enhancements in traffic and conversion materialize into measurable sales growth.
NEW YORK, Feb. 14, 2024 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTC: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, is excited to announce its partnership with AWINR Brands, an innovative platform transforming the valuation, purchasing, and selling of online businesses. This collaboration will leverage Mobiquity's new Conversion Platform, aimed at boosting both website traffic and sales conversion rates, and enhancing Return on Ad Spend (ROAS).
Dean Julia, CEO of Mobiquity Technologies, stated, “We’re confident in the partnership's ability to drive higher volumes of contextually relevant website traffic. This, in turn, will empower site owners to better utilize their first-party, opt-in data with the help of the platform's unique AI engine, enhancing their ability to identify and retarget a significantly larger segment of previously anonymous visitors, thereby improving sales conversions.”
April Sands, Founder of AWINR Brands, added, “We believe this partnership has the ability to provide an enormous opportunity to the millions of small to medium-sized Shopify ecommerce sites, which will now have access to a comprehensive, easy-to-use digital marketing platform to effectively compete with larger enterprises.”
About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTC: MOBQ) is a next-gen, Platform-as-a-Service (PaaS) company in the advertising and data technology sector. It boasts a vast audience database accessible to marketers and advertisers, thanks to its subsidiaries. Its platforms, Advangelists, Mobiquity Networks, AdHere and MobiExchange, offer cutting-edge programmatic advertising technologies and insights into consumer behavior, along with automated ad management and multi-channel delivery capabilities. For more details, visit the Mobiquity Technologies website.
About AWINR Brands
AWINR Brands is at the forefront of reinventing how online businesses engage in transactions. It focuses on delivering a market-leading, user-friendly platform that facilitates easy and secure buying and selling experiences for its global users, emphasizing simplicity, user-centric design, and security.
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.
Mobiquity Technologies, Inc. Investor Relations:
Columbia Marketing Group
Email: john@TheColumbiaMarketingGroup.com
Phone: 646-736-1900
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