Mobiquity Technologies, Inc. Enters into Agreement with UNIFD to Expand Connected TV Reach for Programmatic

Rhea-AI Summary

Mobiquity Technologies (NASDAQ: MOBQ) has announced a partnership with UNIFD to expand programmatic advertising on Connected TV (CTV) platforms such as Roku and FireTV. This collaboration aims to enhance brand visibility and performance for marketers, leveraging UNIFD's extensive CTV marketplace, which boasts over 85 million monthly advertising opportunities. The partnership is set to position Mobiquity advantageously as CTV ad spend is projected to reach $19 billion by the end of 2022, offering marketers innovative ways to track and measure campaign effectiveness.

Positive

• Partnership with UNIFD enhances Mobiquity's advertising reach across popular CTV platforms like Roku and FireTV.
• Access to UNIFD's 275+ CTV marketplace, providing 85 million monthly advertising opportunities.
• CTV ad spend expected to grow to $19 billion by the end of 2022, indicating a lucrative market.

Negative

• None.

Adding CTV devices like Roku, FireTv, Samsung further expands advertising opportunities for marketers

NEW YORK, Jan. 20, 2022 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced that it has entered into an agreement with UNIFD, a digital media company focused on driving brand awareness across emerging channels, for its programmatic advertising placements for Roku, FireTv, Samsung and other Connected TV (CTV) Devices. UNIFD, with its 275+ and ever-expanding CTV marketplace covering the nation’s top news channels, entertainment channels as well as sports, 85 million monthly advertising opportunities and a 98% completion rate, is known for its transparency and ability to drive performance and brand awareness across emerging channels. The collaboration will allow marketers to add Roku and other high performing CTV inventory to their programmatic media buy and help marketers reach the users across mobile desktop and connected TV ecosystems.

The partnership helps Mobiquity reach audiences based on behavioral and contextual data while also understanding patterns from a content consumption perspective to build a more accurate behavioral profile in real time.

As more consumers access digital content through multiple screens and platforms, CTV is emerging as the new, premium channel for consumers and marketers. CTV is predicted to grow exponentially over the coming years, with ad spend projected to reach $19 billion by the end of 2022. CTV also presents an exciting opportunity for marketers and advertisers as it offers unique opportunities to leapfrog traditional TV advertising. For marketers, CTV represents an opportunity to apply data to what is often the largest segment of their advertising investment. In addition, the collaboration will enable marketers to measure their advertising campaigns in a way that is not possible with linear TV. By applying the same level of data-driven insights that they do with their digital advertising campaigns, marketers can compare and measure ad opportunities across channels on the open internet in a transparent way.

"Brands need a scalable, programmatic solution to amplify TV advertising by reaching hard-to-find audiences across all of the devices we use to watch video today. This partnership between UNIFD and Mobiquity provides advertisers with the opportunity to effectively reach all TV and digital audiences at scale," said Dean Julia, CEO of Mobiquity Technologies.

About UNIFD
UNIFD (UNIFD.CO) is a digital media company focused on driving brand awareness across emerging channels. UNIFD has built an industry-leading Connected TV as well as an ‘Audio Everywhere’ marketplace. www.UNIFD.co

About Mobiquity Technologies
Mobiquity Technologies, Inc. is a next generation, Platform-as-a-Service (PaaS) company for data and advertising. The Company maintains one of the largest audience databases available to advertisers and marketers through its data services division. Mobiquity Technologies’ Advangelists subsidiary (www.advangelists.com) provides programmatic advertising technologies and insights on consumer behavior. For more information, please visit: https://mobiquitytechnologies.com/

Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

Mobiquity Technologies, Inc. Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

FAQ

What is the partnership between Mobiquity Technologies and UNIFD about?

The partnership aims to expand programmatic advertising on CTV platforms, enabling greater brand visibility and performance for marketers.

How does the partnership affect Mobiquity Technologies' advertising capabilities?

It allows Mobiquity to leverage UNIFD's extensive CTV marketplace, enhancing reach and measurement of advertising campaigns.

What is the projected growth for CTV advertising?

CTV advertising spend is projected to reach $19 billion by the end of 2022, reflecting significant market growth.

Which CTV platforms are included in Mobiquity's advertising agreement?

The agreement includes popular platforms such as Roku and FireTV.

What advantages does CTV advertising offer compared to traditional TV advertising?

CTV advertising provides unique data-driven insights, enabling better measurement and targeting of advertising campaigns.