Manitex International Signs Dealership Agreement With First Fleet Truck Sales in Support of Its North American PM Crane Sales Expansion
Manitex International (NASDAQ: MNTX) has signed a dealership agreement with First Fleet Truck Sales to support its North American PM crane sales expansion. First Fleet, one of Florida's largest truck crane upfitters, will be certified to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms through its Lake Worth Beach operations center.
This partnership aligns with Manitex's 'Elevating Excellence' strategy launched in early 2023, aiming to add qualified, experienced upfit dealer partners for North American expansion. The collaboration is expected to help Manitex grow market share in Florida and build a world-class support network.
First Fleet, established in 1967, brings over 50 years of experience in upfitting specialty vocational trucks. The partnership is seen as mutually beneficial, with both companies sharing core values and customer focus.
Manitex International (NASDAQ: MNTX) ha firmato un accordo di concessionaria con First Fleet Truck Sales per supportare l'espansione delle vendite dei gru PM in Nord America. First Fleet, uno dei più grandi allestitori di gru per camion della Florida, sarà certificato per vendere e supportare le gru a braccio articolato PM Group e le piattaforme aeree Manitex tramite il suo centro operativo di Lake Worth Beach.
Questa partnership si allinea con la strategia di Manitex 'Elevating Excellence' lanciata all'inizio del 2023, che mira ad aggiungere partner concessionari qualificati e esperti per l'espansione in Nord America. Si prevede che la collaborazione aiuterà Manitex a crescere in quota di mercato in Florida e a costruire una rete di supporto di livello mondiale.
First Fleet, fondata nel 1967, porta con sé oltre 50 anni di esperienza nell'allestimento di camion specializzati. La partnership è vista come reciprocamente vantaggiosa, con entrambe le aziende che condividono valori fondamentali e attenzione al cliente.
Manitex International (NASDAQ: MNTX) ha firmado un acuerdo de concesión con First Fleet Truck Sales para apoyar la expansión de las ventas de grúas PM en Norteamérica. First Fleet, uno de los mayores adaptadores de grúas para camiones de Florida, estará certificado para vender y apoyar las grúas de brazo articulado PM Group y las plataformas de trabajo aéreo Manitex a través de su centro de operaciones en Lake Worth Beach.
Esta asociación se alinea con la estrategia de Manitex 'Elevating Excellence' lanzada a principios de 2023, que tiene como objetivo agregar socios concesionarios calificados y experimentados para la expansión en Norteamérica. Se espera que la colaboración ayude a Manitex a crecer en participación de mercado en Florida y a construir una red de soporte de clase mundial.
First Fleet, establecida en 1967, aporta más de 50 años de experiencia en el equipamiento de camiones vocacionales especializados. La asociación se ve como mutuamente beneficiosa, con ambas empresas compartiendo valores fundamentales y un enfoque en el cliente.
마니텍스 인터내셔널(NASDAQ: MNTX)이 북미 PM 크레인 판매 확대를 지원하기 위해 퍼스트 플릿 트럭 세일스(First Fleet Truck Sales)와 대리점 계약을 체결했습니다. 플로리다에서 가장 큰 트럭 크레인 업피터 중 하나인 퍼스트 플릿은 레이크 워스 비치 운영 센터를 통해 PM 그룹 조타식 붐 크레인 및 마니텍스 고소 작업 플랫폼을 판매하고 지원할 수 있도록 인증될 것입니다.
이번 파트너십은 2023년 초에 시작된 마니텍스의 'Elevating Excellence' 전략과 일치하며, 북미 확대를 위한 자격 있는 경험이 풍부한 업피터 대리점을 추가하는 것을 목표로 하고 있습니다. 이 협력은 마니텍스가 플로리다에서 시장 점유율을 높이고 세계적 수준의 지원 네트워크를 구축하는 데 도움이 될 것으로 예상됩니다.
퍼스트 플릿은 1967년에 설립되어 특수 직무 트럭 업피팅 분야에서 50년 이상의 경험을 보유하고 있습니다. 이 파트너십은 서로에게 유익한 것으로 여겨지며, 두 회사 모두 핵심 가치를 공유하고 고객 중심의 접근 방식을 취하고 있습니다.
Manitex International (NASDAQ: MNTX) a signé un accord de distribution avec First Fleet Truck Sales pour soutenir son expansion des ventes de grues PM en Amérique du Nord. First Fleet, l'un des plus grands aménageurs de grues à camion de Floride, sera certifié pour vendre et soutenir les grues à flèche articulée PM Group et les plateformes de travail surélevées Manitex via son centre d'exploitation de Lake Worth Beach.
Ce partenariat s'inscrit dans la stratégie 'Elevating Excellence' de Manitex, lancée début 2023, visant à ajouter des partenaires concessionnaires qualifiés et expérimentés pour l'expansion en Amérique du Nord. Cette collaboration devrait aider Manitex à accroître sa part de marché en Floride et à construire un réseau de soutien de classe mondiale.
First Fleet, fondée en 1967, apporte plus de 50 ans d'expérience dans l'aménagement de camions spécialisés. Le partenariat est considéré comme mutuellement bénéfique, les deux entreprises partageant des valeurs fondamentales et un souci du client.
Manitex International (NASDAQ: MNTX) hat eine Händlervereinbarung mit First Fleet Truck Sales unterzeichnet, um die Expansion seines PM-Kranverkaufs in Nordamerika zu unterstützen. First Fleet, einer der größten Lkw-Kran-Umbauer Floridas, wird zertifiziert, um PM Group Gelenkarmkrane und Manitex Hubarbeitsbühnen über sein Betriebszentrum in Lake Worth Beach zu verkaufen und zu unterstützen.
Diese Partnerschaft entspricht der Manitex-Strategie 'Elevating Excellence', die Anfang 2023 gestartet wurde und darauf abzielt, qualifizierte, erfahrene Umbaupartner für die Expansion in Nordamerika hinzuzufügen. Die Zusammenarbeit wird voraussichtlich dazu beitragen, dass Manitex den Marktanteil in Florida erhöht und ein erstklassiges Unterstützungsnetzwerk aufbaut.
First Fleet, 1967 gegründet, bringt über 50 Jahre Erfahrung im Umbau von Spezialberufstrucks mit. Die Partnerschaft wird als gegenseitig vorteilhaft angesehen, da beide Unternehmen gemeinsame Werte und eine kundenorientierte Ausrichtung teilen.
- Expansion of dealer network in North America, potentially increasing market reach
- Partnership with an experienced upfitter (First Fleet) with over 50 years in the industry
- Potential for increased market share in the Florida market
- Alignment with company's 'Elevating Excellence' growth strategy
- None.
Insights
The dealership agreement with First Fleet Truck Sales is a strategic move for Manitex International (NASDAQ: MNTX) to expand its North American PM Crane sales. While not immediately impactful to financials, this partnership could enhance MNTX's market presence in Florida, a growing market for specialized lifting solutions. The deal aligns with Manitex's "Elevating Excellence" strategy, potentially driving long-term revenue growth. However, investors should note that the immediate financial impact may be , as building dealer networks takes time to translate into significant sales increases. The partnership's success will depend on First Fleet's ability to leverage its 50+ years of experience and reputation in the Florida market to boost Manitex's product sales.
This partnership signifies Manitex's strategic expansion in the North American market, particularly targeting the lucrative Florida region. First Fleet's extensive experience and reputation in upfitting specialty vocational trucks could provide Manitex with a competitive edge in penetrating this market. The deal addresses a important need in Florida for specialized lifting solutions, potentially leading to increased market share for Manitex. However, the impact on stock performance may not be immediate, as market penetration and sales growth through new dealerships often require time. Investors should monitor Manitex's future quarterly reports for indications of revenue growth in the North American segment, particularly from PM Group knuckle boom cranes and aerial work platforms sales in Florida.
The partnership between Manitex and First Fleet is a strategic fit for both companies. First Fleet's certification to sell and support PM Group knuckle boom cranes and Manitex aerial work platforms complements their existing portfolio of grapple trucks and articulated lifting solutions. This synergy could lead to enhanced product offerings and potentially increased sales in the Florida market. The deal also strengthens Manitex's support network, which is important in the industrial equipment sector where after-sales service is a key differentiator. However, the success of this partnership will depend on how well First Fleet can integrate Manitex's products into their existing operations and leverage their customer base. Investors should watch for updates on the partnership's performance and its impact on Manitex's market share in Florida.
Established in 1967, First Fleet has over 50 years’ experience upfitting specialty vocational trucks, including grapple trucks, articulated lifting solutions and specialty truck bodies. First Fleet has grown to become a benchmark of excellence and customer service.
“When we launched our Elevating Excellence strategy in early 2023, we outlined our intent to add qualified, experienced upfit dealer partners to support our expansion in
Richard Mills, Manitex’s President North American Manufacturing, added, “We are encouraged with the high-quality engineering, manufacturing and industry knowledge of First Fleet. The First Fleet team, led by Andy Olivera, is well respected in the industry, providing innovative upfitting solutions that serve a diverse and growing
Andy Olivera, President of First Fleet, said, “The Florida market has a crucial need for a trustworthy source for specialized lifting solutions equipment, service and parts, and after an extensive search for a strategic top-tier manufacturing company, I am thrilled to become a dealer partner with Manitex International. Manitex products and outstanding support align perfectly with our needs. Their portfolio of knuckle boom truck cranes and aerial platforms complements First Fleet’s portfolio and marks a promising partner relationship, enhancing our reputation for turnkey solutions.”
Manitex continues to pursue other dealer appointments to address under-served markets in
ABOUT MANITEX INTERNATIONAL
Manitex International is a leading provider of mobile truck cranes, industrial lifting solutions, aerial work platforms, construction equipment and rental solutions that serve general construction, crane companies, and heavy industry. The company engineers and manufactures its products in
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IR CONTACT
Paul Bartolai or Noel Ryan
MNTX@val-adv.com
Source: Manitex International, Inc.
FAQ
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