‘Doing the Baja Thing’: Off-Road Racer Rallies Adventurers in Support of a Good Cause
Monster Energy sponsors the annual Baja Beach Bash, an off-road riding event organized by Cameron Steele in Mexico's Baja California peninsula. The event has raised over $2 million for the Rancho Santa Marta Orphanage over the past 16 years. Initially started to promote tourism in Baja during a period of negative press, the Beach Bash evolved into a significant charitable initiative. Monster Energy's sponsorship was instrumental in expanding the event's reach and impact. The event combines off-road racing with community support, featuring stops at the orphanage where participants interact with local children.
Monster Energy sponsorizza il Baja Beach Bash annuale, un evento di motociclismo off-road organizzato da Cameron Steele nella penisola di Baja California in Messico. Nel corso degli ultimi 16 anni, l'evento ha raccolto oltre 2 milioni di dollari per l'orfanotrofio Rancho Santa Marta. Inizialmente nato per promuovere il turismo a Baja in un periodo di cattiva stampa, il Beach Bash si è evoluto in una significativa iniziativa benefica. Il supporto di Monster Energy è stato fondamentale per ampliare la portata e l'impatto dell'evento. L'evento combina gare off-road con sostegno alla comunità, prevedendo soste presso l'orfanotrofio dove i partecipanti interagiscono con i bambini locali.
Monster Energy patrocina el Baja Beach Bash anual, un evento de motociclismo off-road organizado por Cameron Steele en la península de Baja California, México. En los últimos 16 años, el evento ha recaudado más de 2 millones de dólares para el Orfanato Rancho Santa Marta. Inicialmente comenzó para promover el turismo en Baja durante un período de prensa negativa, el Beach Bash evolucionó en una importante iniciativa benéfica. El patrocinio de Monster Energy fue fundamental para expandir el alcance y el impacto del evento. El evento combina carreras off-road con apoyo a la comunidad, contando con paradas en el orfanato donde los participantes interactúan con los niños locales.
몬스터 에너지는 멕시코 바하 칼리포르니아 반도에서 카메론 스틸이 조직하는 연례 바하 비치 배시를 후원합니다. 이 행사에서는 지난 16년 동안 200만 달러 이상이 산타 마르타 고아원에 기부되었습니다. 부정적인 보도 기간 동안 바하 지역의 관광을 촉진하기 위해 처음 시작된 비치 배시는 이제 중요한 자선 이니셔티브로 발전하였습니다. 몬스터 에너지의 후원은 이 행사 의 범위와 영향을 확장하는 데 중요한 역할을 했습니다. 이 행사는 오프로드 레이싱과 지역 사회 지원을 결합하여 참가자들이 고아원에서 지역 어린이들과 교류할 수 있는 정차를 포함합니다.
Monster Energy est le sponsor du Baja Beach Bash annuel, un événement de motocyclisme tout-terrain organisé par Cameron Steele sur la péninsule de Baja California au Mexique. Au cours des 16 dernières années, cet événement a permis de recueillir plus de 2 millions de dollars pour l'Orphelinat Rancho Santa Marta. Initialement créé pour promouvoir le tourisme à Baja durant une période de mauvaise presse, le Beach Bash a évolué en une initiative caritative significative. Le parrainage de Monster Energy a été déterminant pour étendre la portée et l'impact de l'événement. L'événement allie courses tout-terrain et soutien communautaire, avec des arrêts à l'orphelinat où les participants interagissent avec les enfants locaux.
Monster Energy sponsert das jährliche Baja Beach Bash, eine Offroad-Veranstaltung, die von Cameron Steele auf der Halbinsel Baja California in Mexiko organisiert wird. In den letzten 16 Jahren hat die Veranstaltung über 2 Millionen Dollar für das Waisenhaus Rancho Santa Marta gesammelt. Ursprünglich ins Leben gerufen, um den Tourismus in Baja während einer Phase negativer Berichterstattung zu fördern, hat sich das Beach Bash zu einer bedeutenden wohltätigen Initiative entwickelt. Die Unterstützung von Monster Energy war entscheidend für die Ausweitung der Reichweite und des Einflusses der Veranstaltung. Die Veranstaltung kombiniert Offroad-Rennen mit Gemeinschaftsunterstützung, indem es Stopps im Waisenhaus gibt, wo die Teilnehmer mit einheimischen Kindern interagieren.
- Event has raised over $2 million for charity over 16 years
- Strong partnership with Monster Energy enhancing event visibility
- Successfully promotes tourism in Baja California region
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 19, 2024 / Monster Energy:
Organized by off-road racing pioneer Cameron Steele, the annual Baja Beach Bash aims to share the love for riding in the Baja California peninsula of northwest Mexico with motocross enthusiasts from around the world while raising millions for local kids.
Organized by off-road racing pioneer Cameron Steele, the annual Baja Beach Bash introduces motocross enthusiasts to the beauty of the Baja California peninsula while raising more than
Originally published on triplepundit.com.
The Baja Beach Bash may sound like a rowdy seaside party, but it's something much more. Held each summer, the Beach Bash is an annual opportunity for motocross enthusiasts to indulge their passion in the rugged, picturesque landscape of the Baja California peninsula of northwest Mexico while raising money for a good cause. The event has raised more than
Off-road racing pioneer Cameron Steele, a self-described lover of the peninsula and co-organizer of the Beach Bash, said the event started as an "outreach ride" to promote tourism for the Baja, which had diminished because of the region's reputation for crime.
"The Baja was struggling with a bunch of negative press, and there was not much tourism," said Steele, known by many in motocross circles as "Mr. Baja." "A guy we were friends with owned a dirt bike tour company, and he was kind of struggling. We decided to launch this trip to support him and other people doing business down there to say, ‘Hey, we're still riding in Baja and doing the Baja thing.'"
Cameron Steele's love for the peninsula traces back to family trips in the 1970s, and he set out to share his passion for off-road racing in the region's beaches and deserts with more outdoor enthusiasts from around the world. While the peninsula hosts renowned off-road races like the Baja 1000, the Beach Bash aims to be more accessible to bring people to the region and raise money for the community. In the early years of the Beach Bash, Steele and professional motocross racer Johnny Campbell invited hundreds of adventurers and spectators to the peninsula for days of beach riding and fun in the sun, with a percentage of each entry fee going to support Rancho Santa Marta.
"The numbers just weren't really where I thought they should be," Steele recalled. "At some point, I'm not exactly sure when, maybe 2011 or 2012, I decided I was going to take on the fundraising on my own. Along with Bullet Proof Diesel and Johnny Campbell, we started rallying the entire off-road community - our sponsors, our partners - and tried to get people involved."
Steele's longtime sponsor Monster Energy came through in a big way. "Monster Energy stands out in racing sponsorships because they actively engage with and support sports they love, fostering strong relationships with athletes. Rather than just a typical sponsor, they create a family-like atmosphere, backing their athletes with opportunities and long-term commitments," Steele said. "Beyond race team sponsorships, they support various events, shows and ideas athletes bring to them, emphasizing collaboration and backing meaningful projects. This approach makes Monster more than a brand - it's a team-oriented partner that goes beyond promoting a drink."
Getting the brand on board as a sponsor was a game-changer for the Beach Bash. "Their support attracts additional interest and engagement from others, as the brand's participation signals quality and reliability," Steele told 3p. "Monster carefully selects meaningful projects, providing a trusted foundation alongside other partners like Ford. This relationship offers a dependable base, enhancing the project's appeal and visibility."
The cause behind the event makes it even more meaningful for Steele, who first visited Rancho Santa Marta in 2006 and came away moved by what he saw.
"This was even before I had kids, so I didn't really understand the joy of children other than seeing other people being stoked on it," he said. "But having my kids now, it makes it even more gratifying to see the kids at the orphanage laughing and smiling and knowing they have a safe place to live."
Steele's father, an off-road racer and "long-time Baja lover," was a friend of another off-road racer named Bill Lawrence who founded Rancho Santa Marta.
"He had the idea, and he started the orphanage and school on a small level, and someone gifted him a plot of land where they're at today," Steele said. "Over the years of the Beach Bash and our other trips like Rip To Cabo, we've continued to return and share the orphanage with people. Everybody that goes there is touched by it, so they bring something more back. It's been really cool to see that grow."
A stop at Rancho Santa Marta to have lunch with the children is part of the Baja Beach Bash, which sometimes uses the orphanage as the start and end point for the event. Other off-road races have also stopped at Rancho Santa Marta.
"It's hard to understand, but when the Baja 1000 or one of these major events comes by Rancho Santa Marta, it's like having the Indianapolis 500 drive through your front yard," Steele said. "The excitement is high, and the kids love it. They see the dirt bikes and they see the trucks and they see all the people and the riding gear, and it just builds that excitement. My favorite part is definitely when we roll into Rancho Santa Marta, seeing the kids being stoked and seeing all the people that we brought with us."
This article series is sponsored by Monster Energy and produced by the TriplePundit editorial team.
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View the original press release on accesswire.com
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