Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

Rhea-AI Summary

MINISO opened its newest IP Collection Store at Toronto's Eaton Centre on October 19, featuring Sanrio characters. The 300-square-meter store showcases various themed sections including Sanrio, Harry Potter, Loopy, and Barbie collections. The store marks the Canadian debut of MINISO's Harry Potter collection, which has been successful in Hong Kong and globally. The location features dedicated zones for perfumes, personal care, cosmetics, and electronics. The opening celebration included a live DJ, ribbon-cutting ceremony, and special promotions. This expansion follows the success of MINISO's West Vancouver flagship store, with more locations planned across Canada.

Positive

• Strategic location in one of Toronto's busiest retail hubs (Eaton Centre)
• Expansion of retail footprint in Canadian market
• Introduction of successful Harry Potter collection to Canadian market
• Large retail space of 300 square meters

Negative

• None.

TORONTO, Oct. 24, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, opened its newest IP Collection Store at Eaton Centre, Toronto, on October 19, featuring the beloved Sanrio characters. Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO's commitment to providing well-designed, diverse IP products and delightful shopping experiences across Canada.

As the latest of MINISO's beloved IP Collection stores, the new Toronto store welcomes customers with enchanting Sanrio character-themed elements, including soft pink decorations and a charming storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 300 square meters in the Eaton Centre, which is one of the city's busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics, and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy of multiple IP worlds together in one store.

Notably, MINISO's Harry Potter collection is making its Canada debut in the Eaton Centre store, bringing the joy and magic of the Harry Potter films to life across a huge range of categories. The collection was enthusiastically received at its launch in Hong Kong and has since brought fan-favorite characters and enchanting designs to Harry Potter and MINISO fans globally. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable plushies, to everyday items like stationery, bags and accessories, helping them to relive childhood nostalgia and make special new memories.

To celebrate the store's opening, MINISO organized a series of events, including music from a live DJ, a ribbon-cutting ceremony, and promotions like special giveaways and exclusive discounts to help attendees immerse themselves in the joyful moment. Additionally, consumers spontaneously came dressed in costumes of their favorite IP characters, adding to the party atmosphere and bringing the experience to life at Eaton Centre.

This new store marks a significant milestone in MINISO's expansion across Canada, building on the momentum of the successful Vancouver launch. With more locations planned in key malls and exciting new IP collaborations on the horizon, MINISO is set to continue bringing innovative and engaging shopping experiences to communities across Canada and beyond.

About MINISO

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

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SOURCE MINISO

FAQ

When did MINISO (MNSO) open its new IP Collection Store at Toronto Eaton Centre?

MINISO opened its new IP Collection Store at Toronto's Eaton Centre on October 19, 2024.

What major IP collections are featured in MINISO's (MNSO) new Toronto store?

The store features Sanrio, Harry Potter, Loopy, and Barbie collections.

How large is MINISO's (MNSO) new store at Toronto Eaton Centre?

The new MINISO store spans approximately 300 square meters.

What special events did MINISO (MNSO) organize for the Toronto store opening?

MINISO organized events including a live DJ, ribbon-cutting ceremony, special giveaways, and exclusive discounts.