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Step into the Magic: MINISO Canada's New IP Collection Store Opens at Eaton Centre

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MINISO opened its newest IP Collection Store at Toronto's Eaton Centre on October 19, featuring Sanrio characters. The 300-square-meter store showcases various themed sections including Sanrio, Harry Potter, Loopy, and Barbie collections. The store marks the Canadian debut of MINISO's Harry Potter collection, which has been successful in Hong Kong and globally. The location features dedicated zones for perfumes, personal care, cosmetics, and electronics. The opening celebration included a live DJ, ribbon-cutting ceremony, and special promotions. This expansion follows the success of MINISO's West Vancouver flagship store, with more locations planned across Canada.

MINISO ha aperto il suo ultimo negozio della IP Collection al Eaton Centre di Toronto il 19 ottobre, presentando i personaggi Sanrio. Il negozio di 300 metri quadrati mette in mostra diverse sezioni a tema, tra cui collezioni di Sanrio, Harry Potter, Loopy e Barbie. Questo negozio segna il debutto canadese della collezione Harry Potter di MINISO, che ha avuto un grande successo a Hong Kong e a livello globale. Il locale dispone di zone dedicate per profumi, cura personale, cosmetici ed elettronica. La celebrazione dell'apertura ha incluso un DJ dal vivo, una cerimonia di inaugurazione con taglio del nastro e promozioni speciali. Questa espansione segue il successo del flagship store di MINISO a West Vancouver, con ulteriori aperture programmate in tutto il Canada.

MINISO abrió su nueva tienda de la IP Collection en el Eaton Centre de Toronto el 19 de octubre, presentando personajes de Sanrio. La tienda de 300 metros cuadrados exhibe diversas secciones temáticas que incluyen colecciones de Sanrio, Harry Potter, Loopy y Barbie. Esta tienda marca el debut canadiense de la colección Harry Potter de MINISO, que ha tenido éxito en Hong Kong y a nivel mundial. La ubicación cuenta con zonas dedicadas a perfumes, cuidado personal, cosméticos y electrónica. La celebración de la apertura incluyó un DJ en vivo, una ceremonia de corte de cinta y promociones especiales. Esta expansión sigue al éxito de la tienda insignia de MINISO en West Vancouver, con más ubicaciones planeadas en todo Canadá.

MINISO는 10월 19일 토론토의 Eaton Centre에 최신 IP Collection 매장을 오픈하며 Sanrio 캐릭터를 소개했습니다. 300㎡ 규모의 매장은 Sanrio, 해리포터, 루피, 그리고 바비 컬렉션 등 다양한 테마 섹션을 선보입니다. 이번 매장은 MINISO의 해리포터 컬렉션이 캐나다에서 처음으로 선보여지는 자리로, 홍콩과 전 세계에서 큰 인기를 끌었습니다. 매장에는 향수, 개인 관리, 화장품 및 전자 기기를 위한 전용 구역이 있습니다. 개점 축하 행사에는 라이브 DJ와 리본 커팅 세레모니, 특별 프로모션이 포함되었습니다. 이번 확장은 MINISO의 웨스트 밴쿠버 플래그십 매장의 성공에 이어 이루어지며, 캐나다 전역에 추가 매장을 계획하고 있습니다.

MINISO a ouvert son nouveau magasin de la IP Collection au Eaton Centre de Toronto le 19 octobre, mettant en vedette des personnages de Sanrio. Le magasin de 300 mètres carrés présente différentes sections à thème, y compris des collections de Sanrio, Harry Potter, Loopy et Barbie. Ce magasin marque les débuts canadiens de la collection Harry Potter de MINISO, qui a connu un grand succès à Hong Kong et dans le monde entier. L'emplacement dispose de zones dédiées aux parfums, aux soins personnels, aux cosmétiques et à l'électronique. La célébration d'ouverture a inclus un DJ en direct, une cérémonie de coupure de ruban et des promotions spéciales. Cette expansion fait suite au succès du magasin phare de MINISO à West Vancouver, avec d'autres emplacements prévus à travers le Canada.

MINISO hat am 19. Oktober seine neueste IP Collection Filiale im Eaton Centre in Toronto eröffnet, die Sanrio Charaktere präsentiert. Der 300 Quadratmeter große Laden zeigt verschiedene Themenbereiche, darunter Sanrio, Harry Potter, Loopy und Barbie Kollektionen. Der Standort markiert das kanadische Debüt von MINISOs Harry Potter Kollektion, die in Hongkong und weltweit erfolgreich war. Die Filiale verfügt über spezielle Bereiche für Parfums, Körperpflege, Kosmetik und Elektronik. Die Eröffnungsfeier beinhaltete einen Live-DJ, eine Eröffnungszeremonie mit Banddurchschnitt und spezielle Promotions. Diese Expansion folgt dem Erfolg des MINISO Flagship Stores in West Vancouver, mit weiteren Standorten, die in ganz Kanada geplant sind.

Positive
  • Strategic location in one of Toronto's busiest retail hubs (Eaton Centre)
  • Expansion of retail footprint in Canadian market
  • Introduction of successful Harry Potter collection to Canadian market
  • Large retail space of 300 square meters
Negative
  • None.

Insights

The new IP Collection Store opening, while showcasing MINISO's expansion strategy, represents material impact on the company's $5.6B market capitalization. While the location in Toronto's Eaton Centre provides strong foot traffic exposure, a single 300-square-meter store is unlikely to significantly move the needle on overall revenue. The Harry Potter collection launch in Canada and Sanrio partnership demonstrate solid IP licensing strategy, but this is consistent with MINISO's existing business model rather than a transformative development. The store opening aligns with planned growth but doesn't constitute market-moving news for investors.

TORONTO, Oct. 24, 2024 /PRNewswire/ -- MINISO, the renowned global lifestyle brand, opened its newest IP Collection Store at Eaton Centre, Toronto, on October 19, featuring the beloved Sanrio characters. Building on the success of the West Vancouver flagship store, this new IP Collection Store further underscores MINISO's commitment to providing well-designed, diverse IP products and delightful shopping experiences across Canada.

MINISO’s new IP Collection Store at Eaton Centre, Toronto

As the latest of MINISO's beloved IP Collection stores, the new Toronto store welcomes customers with enchanting Sanrio character-themed elements, including soft pink decorations and a charming storefront adorned with Sanrio character displays, blended into the overall design. The new store spans around 300 square meters in the Eaton Centre, which is one of the city's busiest retail hubs, ensuring exposure to a wide and diverse audience. Inside the store, customers can explore well-organized zones for perfumes, personal care, cosmetics, and electronics, along with themed sections celebrating popular IPs such as Sanrio, Harry Potter, Loopy, and Barbie, bringing the joy of multiple IP worlds together in one store.

The new IP Collection store features MINISO’s beloved products including IP collaborations with Sanrio characters, Harry Potter, Loopy, and Barbie

Notably, MINISO's Harry Potter collection is making its Canada debut in the Eaton Centre store, bringing the joy and magic of the Harry Potter films to life across a huge range of categories. The collection was enthusiastically received at its launch in Hong Kong and has since brought fan-favorite characters and enchanting designs to Harry Potter and MINISO fans globally. Lovers of all things enchanted will discover everything from collectible blind boxes and adorable plushies, to everyday items like stationery, bags and accessories, helping them to relive childhood nostalgia and make special new memories.

Harry Potter Product Shelf at MINISO’s new IP Collection store in Toronto

To celebrate the store's opening, MINISO organized a series of events, including music from a live DJ, a ribbon-cutting ceremony, and promotions like special giveaways and exclusive discounts to help attendees immerse themselves in the joyful moment. Additionally, consumers spontaneously came dressed in costumes of their favorite IP characters, adding to the party atmosphere and bringing the experience to life at Eaton Centre.

Customers in Front of the New IP Collection Store

This new store marks a significant milestone in MINISO's expansion across Canada, building on the momentum of the successful Vancouver launch. With more locations planned in key malls and exciting new IP collaborations on the horizon, MINISO is set to continue bringing innovative and engaging shopping experiences to communities across Canada and beyond.

About MINISO

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/step-into-the-magic-miniso-canadas-new-ip-collection-store-opens-at-eaton-centre-302285773.html

SOURCE MINISO

FAQ

When did MINISO (MNSO) open its new IP Collection Store at Toronto Eaton Centre?

MINISO opened its new IP Collection Store at Toronto's Eaton Centre on October 19, 2024.

What major IP collections are featured in MINISO's (MNSO) new Toronto store?

The store features Sanrio, Harry Potter, Loopy, and Barbie collections.

How large is MINISO's (MNSO) new store at Toronto Eaton Centre?

The new MINISO store spans approximately 300 square meters.

What special events did MINISO (MNSO) organize for the Toronto store opening?

MINISO organized events including a live DJ, ribbon-cutting ceremony, special giveaways, and exclusive discounts.

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