Magical Wonders Await: MINISO Launches 800+ Harry Potter Inspired Products Globally
MINISO has launched a global collection of over 800 Harry Potter-inspired products across various categories including plush toys, pet products, cups, toys, stationery, gifts, and fragrances. The collection features designs incorporating iconic elements from the Harry Potter films, such as Hogwarts house themes, the Golden Snitch, and beloved characters. Products are available in multiple countries including the United States, Canada, Malaysia, the United Kingdom, and France, with plans to expand to over 80 countries worldwide. Special themed store displays and pop-ups have been implemented in locations like the Irvine Spectrum Center and Hong Kong. MINISO plans to continue expanding the collection with new items through 2025.
MINISO ha lanciato una collezione globale di oltre 800 prodotti ispirati a Harry Potter in diverse categorie, tra cui peluche, prodotti per animali, tazze, giocattoli, cancelleria, regali e profumi. La collezione presenta design che incorporano elementi iconici dei film di Harry Potter, come i temi delle case di Hogwarts, il Golden Snitch e i personaggi amati. I prodotti sono disponibili in più paesi, tra cui Stati Uniti, Canada, Malaysia, Regno Unito e Francia, con piani di espandere la collezione in oltre 80 paesi in tutto il mondo. Sono stati implementati speciali allestimenti a tema nei negozi e pop-up in luoghi come l'Irvine Spectrum Center e Hong Kong. MINISO prevede di continuare ad ampliare la collezione con nuovi articoli fino al 2025.
MINISO ha lanzado una colección global de más de 800 productos inspirados en Harry Potter en diversas categorías, incluidos juguetes de peluche, productos para mascotas, tazas, juguetes, papelería, regalos y fragancias. La colección presenta diseños que incorporan elementos icónicos de las películas de Harry Potter, como los temas de las casas de Hogwarts, el Golden Snitch y los personajes queridos. Los productos están disponibles en varios países, incluidos Estados Unidos, Canadá, Malasia, Reino Unido y Francia, con planes de expandirse a más de 80 países en todo el mundo. Se han implementado exhibiciones de tiendas temáticas y pop-ups en lugares como el Irvine Spectrum Center y Hong Kong. MINISO planea continuar expandiendo la colección con nuevos artículos hasta 2025.
MINISO는 다양한 카테고리에서 해리 포터에서 영감을 받은 800개 이상의 제품으로 구성된 글로벌 컬렉션을 출시했습니다. 이 컬렉션에는 봉제 인형, 애완동물 제품, 컵, 장난감, 문구류, 선물 및 향수가 포함됩니다. 컬렉션의 디자인은 호그와트 집 테마, 골든 스니치, 사랑받는 캐릭터와 같은 해리 포터 영화의 상징적인 요소를 포함합니다. 제품은 미국, 캐나다, 말레이시아, 영국, 프랑스를 포함한 여러 국가에서 구매할 수 있으며, 전 세계 80개 이상의 국가로 확대할 계획입니다. 어바인 스펙트럼 센터와 홍콩과 같은 장소에서 특별히 테마가 있는 스토어 디스플레이와 팝업이 진행되었습니다. MINISO는 2025년까지 새로운 품목으로 컬렉션을 계속 확장할 계획입니다.
MINISO a lancé une collection mondiale de plus de 800 produits inspirés de Harry Potter dans diverses catégories telles que des peluches, des produits pour animaux, des mugs, des jouets, des fournitures de bureau, des cadeaux et des parfums. La collection propose des designs intégrant des éléments emblématiques des films de Harry Potter, tels que les thèmes des maisons de Poudlard, le Golden Snitch et des personnages appréciés. Les produits sont disponibles dans plusieurs pays, dont les États-Unis, le Canada, la Malaisie, le Royaume-Uni et la France, avec des projets d'expansion dans plus de 80 pays dans le monde. Des présentations de magasins à thème et des pop-ups ont été mis en place à des endroits comme l'Irvine Spectrum Center et Hong Kong. MINISO prévoit de continuer à élargir la collection avec de nouveaux articles jusqu'en 2025.
MINISO hat eine globale Kollektion von über 800 von Harry Potter inspirierten Produkten in verschiedenen Kategorien wie Plüschspielzeug, Haustierprodukte, Tassen, Spielzeug, Schreibwaren, Geschenke und Düfte auf den Markt gebracht. Die Kollektion enthält Designs, die ikonische Elemente aus den Harry Potter-Filmen integrieren, darunter die Themen der Hogwarts-Häuser, den Goldenen Schnatz und beliebte Charaktere. Die Produkte sind in mehreren Ländern erhältlich, einschließlich der Vereinigten Staaten, Kanada, Malaysia, dem Vereinigten Königreich und Frankreich, mit Plänen zur Expansion in über 80 Länder weltweit. An Orten wie dem Irvine Spectrum Center und Hongkong wurden spezielle thematische Ladenpräsentationen und Pop-ups umgesetzt. MINISO plant, die Kollektion bis 2025 mit neuen Artikeln weiter auszubauen.
- Global launch of 800+ products across multiple categories
- Expansion planned across 80+ countries
- Established presence in major markets (US, UK, Canada, France)
- Product line continuation through 2025
- None.
Insights
The global launch of 800+ Harry Potter-inspired products represents a significant strategic expansion for MINISO. The extensive product line across multiple categories demonstrates strong potential for revenue growth and market penetration. The Harry Potter franchise, with its massive global fanbase and proven merchandising success, provides MINISO with a powerful platform for international expansion.
The strategic rollout in key markets like the US, UK and Asia-Pacific, coupled with plans to reach 80+ countries, positions MINISO to capture significant market share in the licensed merchandise segment. The company's approach of combining affordable pricing with quality design could drive substantial foot traffic and sales, particularly among younger demographics. The planned continuation of releases through 2025 suggests a long-term revenue stream potential.
MINISO's Harry Potter collection features over 800 meticulously designed products spanning various categories, including plush toys, pet products, cups, toys, stationery and gifts, fragrances, accessories, and more than ten other categories. Each product integrates iconic elements inspired by the Harry Potter films, making them instantly recognizable to fans. For example, school-themed items are inspired by the colors and symbols of the four Hogwarts houses, featuring bags, scarves, gloves, and socks. Beloved elements like Hedwig, Harry's birthday cake, and Platform 9¾ also appear in the designs.
The collection extends the magic further, with stylish bags adorned with symbols like the Hogwarts crest and The Golden Snitch, and plush toys of iconic characters such as Harry and Hermione. Blind boxes containing hidden Hogwarts treasures add an element of surprise for collectors, while home décor items like Hogwarts-themed cushions as well as stationery such as journals embossed with house emblems enhance the magical experience. Every product is crafted with high-quality materials and meticulous attention to detail, ensuring fans can truly engage with the spellbinding world of Harry Potter.
MINISO's Harry Potter co-branded products have been enchanting fans around the world. In
The collection has already been launched in multiple countries, including
MINISO's Harry Potter-inspired collection has allowed the company to bring the magic of Harry Potter to everyday products, delighting fans worldwide. Looking ahead, MINISO will continue expanding the Harry Potter collection with new items and exclusive releases through 2025, ensuring fans across the globe can enjoy a magical world inspired by the Harry Potter films.
About MINISO
MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in
About the Harry Potter franchise
From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.
J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerises on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world.
This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store - Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.
With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.
For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights ©JKR. (s24)
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SOURCE MINISO
FAQ
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