3M introduces WorkTunes Connect + Solar Hearing Protector, a first-of-its-kind continuous solar charging headset for consumers

Rhea-AI Summary

3M has launched the 3M™ WorkTunes™ Connect + Solar Hearing Protector, the first solar charging wireless Bluetooth hearing protector in the consumer market. This innovative headset uses Powerfoyle™ flexible solar cell technology, allowing continuous charging with both indoor and outdoor light for all-day protection, comfort, and entertainment.

Key features include:

• Noise Reduction Rating (NRR) of 26 dB
• Built-in microphone for easy phone calls
• Intelligent background-noise reduction
• Water and sweat-resistant design
• Conformable ear cushions for comfort

The product is available on Amazon.com for $169.99, targeting DIYers, hobbyists, and professionals seeking hearing protection with enhanced entertainment and communication features.

Positive

• Launch of the first solar charging wireless Bluetooth hearing protector in the consumer market
• Continuous charging capability using both indoor and outdoor light
• Noise Reduction Rating (NRR) of 26 dB for substantial noise reduction
• Enhanced features for entertainment and communication, including built-in microphone and background-noise reduction

Negative

• None.

Insights

Product Development Expert

The introduction of the 3M WorkTunes Connect + Solar Hearing Protector represents a significant innovation in consumer safety equipment. This product addresses several key market demands:

• Continuous solar charging capability, eliminating "charging anxiety"
• High Noise Reduction Rating (NRR) of 26 dB
• Bluetooth connectivity for entertainment and communication
• Improved sound quality and comfort for extended wear

While this product launch is noteworthy, its immediate impact on 3M's financials is likely to be The $169.99 price point positions it as a premium product in the consumer safety market. However, the long-term potential could be significant if the technology is well-received and adopted across 3M's broader product lines. This innovation aligns with 3M's strategy to differentiate through technology and could strengthen its position in the personal safety equipment market.

Market Analyst

The launch of this solar-powered hearing protector showcases 3M's commitment to innovation in the personal safety equipment sector. While it's a niche product, it has several implications for 3M's market position:

• Demonstrates 3M's ability to integrate advanced technologies into practical applications
• Potential to capture a premium segment in the consumer safety market
• Aligns with growing consumer demand for sustainable and multifunctional products

However, the impact on 3M's overall financial performance is likely to be minimal in the short term, given the company's diverse portfolio and $75 billion market cap. The true value lies in the potential for technology transfer to other product lines and the reinforcement of 3M's brand as an innovator. Investors should view this as a positive indicator of 3M's R&D capabilities rather than an immediate revenue driver.

ST. PAUL, Minn., Oct. 1, 2024 /PRNewswire/ -- 3M expands its commitment to consumer safety and hearing protection with the launch of 3M™ WorkTunes™ Connect + Solar Hearing Protector. The headset marks the first solar charging wireless Bluetooth hearing protector available in the consumer market. Using the flexible solar cell technology Powerfoyle™, the headset continuously charges with both outdoor and indoor light for all-day protection, comfort and entertainment.

"At 3M we are committed to developing solutions that not only improve and meet safety standards but reimagine how personal safety is experienced," said Jonathan Pieronek, global portfolio director, 3M Consumer Health and Safety. "Today's consumer demands more – modern design, high-quality sound and effective protection – and they deserve a product that meets these needs. We are proud to deliver on that with 3M WorkTunes Connect + Solar Hearing Protector, giving consumers reliable, long-lasting hearing protection on the jobsite and off."

"Backed by 15 years of R&D, Powerfoyle is engineered with the user in mind, offering seamless charging from any light source. Its ability to charge efficiently from any light source eliminates charging anxiety, giving users peace of mind with virtually unlimited power. The launch of the world's first self-powered consumer hearing protector marks a new chapter in Exeger's collaboration with 3M, combining cutting-edge innovation with practical solutions. As we continue to expand our product lineup, this partnership is set to redefine the smart worker segment, driving sustainable progress in safety, productivity, and worker well-being", continues Giovanni Fili, founder and chief executive officer of Exeger.

Noise Induced Hearing Loss (NIHL) is almost entirely preventable by avoiding or reducing hazardous noise. 3M WorkTunes Connect + Solar Hearing Protector is equipped with a Noise Reduction Rating (NRR) of 26 dB offering substantial noise reduction to help lower the risk of hearing loss. The headset's Powerfoyle solar cell technology charges the built-in lithium-ion rechargeable battery using both indoor and outdoor light, making it the first available consumer hearing protector to provide continuous charging in various lighting conditions to help ensure long-lasting power.

"3M's innovative hearing protector technology offers consumers an upgrade to its previous models with improved sound quality, higher noise reduction and longer-lasting battery life within a lightweight, low-profile hearing protector," said Jason Lunn, application engineering advanced specialist, 3M. "Prolonged exposure to noise over 85 dB can be detrimental to our hearing but for many this is a reality of their day to day. To help combat this issue, we wanted to give consumers a solution that not only helps reduce hazardous noise but is also comfortable to wear and can stream music throughout the day.  We wanted to develop a product that consumers will want to wear so they don't have to sacrifice personal safety for what they love to do."

Whether a DIYer, hobbyist or pro on the jobsite, the new 3M WorkTunes Connect + Solar Hearing Protector provides enhancements for entertainment and communication while helping keep hazardous noises at bay. With a built-in microphone, you can quickly and easily make and take phone calls without removing your headset. Intelligent background-noise reduction provides enhanced call clarity, even in loud environments. The conformable ear cushions and water and sweat-resistant features offer comfort and durability for everyday wear.

3M WorkTunes Connect + Solar Hearing Protector headset is available for purchase on Amazon.com and retails for $169.99.

To learn more about how 3M supports hearing protection, visit 3M.com/worktunes.

About 3M 
3M (NYSE: MMM) believes science helps create a brighter world for everyone. By unlocking the power of people, ideas and science to reimagine what's possible, our global team uniquely addresses the opportunities and challenges of our customers, communities, and planet. Learn how we're working to improve lives and make what's next at 3M.com/news. 

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SOURCE 3M Company

FAQ

What is the new product launched by 3M (MMM) on October 1, 2024?

3M launched the 3M™ WorkTunes™ Connect + Solar Hearing Protector, the first solar charging wireless Bluetooth hearing protector in the consumer market.

What is the Noise Reduction Rating (NRR) of the new 3M WorkTunes Connect + Solar Hearing Protector?

The 3M WorkTunes Connect + Solar Hearing Protector has a Noise Reduction Rating (NRR) of 26 dB, offering substantial noise reduction to help lower the risk of hearing loss.

How does the 3M WorkTunes Connect + Solar Hearing Protector charge?

The headset uses Powerfoyle™ flexible solar cell technology, allowing continuous charging with both indoor and outdoor light for all-day use.

What is the retail price of the 3M WorkTunes Connect + Solar Hearing Protector?

The 3M WorkTunes Connect + Solar Hearing Protector is available for purchase on Amazon.com and retails for $169.99.