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Alta Global Group Limited (NYSE American: MMA) is a dynamic technology company revolutionizing the global martial arts and combat sports industry. Alta's core mission is to maximize monetization opportunities within the sector by increasing consumer participation and enhancing community offerings. The company's comprehensive platform integrates four main products: the Alta Warrior Training Program, UFC Fight Fit Program, Alta Academy, and Alta Community, providing an all-encompassing solution for martial arts and combat sports.
Recently, Alta Global Group announced its strategic initial public offering on the NYSE American exchange, under the ticker symbol 'MMA'. This move aims to bolster the company's growth trajectory and expand its influence within the combat sports industry. CEO Nick Langton has steered Alta from working closely with MMA gyms and elite fighters to establishing a robust digital platform that unites passion and participation in global combat sports.
Alta's platform is designed to capitalize on industry growth with over 45,597 martial arts and combat sports gyms in the US alone. The company's latest achievements include a substantial expansion of its gym presence across the US, Australia, New Zealand, and Ireland, reaching agreements with 544 gyms and boasting over 3,020 published gyms by early 2024. These expansions are bolstered by strategic partnerships in key US states and international markets.
The Alta Warrior Training Program has been transformational for premier destinations like SBG Ireland, attracting non-professional athletes and significantly boosting membership. Alta's innovative approach includes a 20-week course culminating in a sanctioned amateur MMA fight night, enhancing participant engagement and retention.
Moreover, Alta's recent partnership with MMA legend Conor McGregor, as well as the acquisition of Hype—a cutting-edge digital marketing platform—highlights its commitment to growth and innovation. Hype's technology seamlessly integrates mobile website building, CRM capabilities, and payment systems, perfect for combat sports gyms.
Alta continues to drive innovation through partnerships with key figures such as Eric Nicksick, renowned MMA coach, and strategic alliances with companies like Upper Management in Mexico. These collaborations aim to extend Alta's reach and influence, converting millions of fans into active participants, thus fostering a vibrant martial arts community worldwide.
Alta Global Group (NYSE American: MMA) has successfully raised $2.1 million through a private placement of ordinary shares priced at $1.68 per share to non-U.S. investors. The funding round, which notably included participation from the company's Board, CEO, and Executive Team, was completed without warrants. The capital will fund Alta's growth initiatives, including the launch of a social platform, expansion of UFC Gym partnership across 150+ locations worldwide, and enhancement of SaaS tools for gym owners and coaches. Alta aims to capitalize on the MMA industry's growth, which includes a UFC fanbase of 640 million globally and approximately 67,000 gyms generating $18.6 billion in annual revenue in the US alone.
RedChip Companies announces the airing of interviews with Alta Global Group (NYSE American: MMA) and UFC Gym Group on Bloomberg TV's RedChip Small Stocks, Big Money™ show on November 9, 2024, at 7 p.m. ET. The interviews feature Alta Global's CEO Nick Langton discussing their partnership with UFC Gym and their digital transformation initiatives in martial arts, including the Warrior Training Program and UFC Fight Fit Program. UFC Gym's CEO Adam Sedlack provides insights on integrating Alta's products across their network of over 150 global gyms, with 700 additional locations in development.
Alta Global Group (NYSE American:MMA) announces the launch of its 20-week Warrior Training Program at UFC Gym locations in Costa Mesa and Huntington Beach, California, starting November 2024. This marks Alta's first major enterprise partnership with UFC Gym Group, integrating Alta's programs across 150+ global gyms. The partnership has a potential gross revenue impact exceeding $7,000,000 annually. The program, priced at $1,500 per participant, will expand to 15 US locations in first half of 2025, followed by international rollout. UFC Gym will also implement Alta's Hype mobile marketing platform across its network.
Alta Global Group (NYSE American:MMA) has announced that Mark Mastrov, founder of 24-Hour Fitness & UFC Gym, and Adam Sedlack, CEO of UFC Gym, have joined its Advisory Board. This move brings two prominent leaders in the US fitness industry to Alta as it enters its next growth phase. The appointments follow Alta's recent enterprise partnership with UFC Gym, which will see Alta's programs and products rolled out across 150+ UFC gyms worldwide. Additionally, MMA star Conor McGregor has joined Alta as a global ambassador and increased his ownership stake. Mastrov and Sedlack join existing board members Todd Ruppert and Andy Stewart, further strengthening Alta's advisory team as it aims to convert 640 million fans to participants in combat sports.
Alta Global Group (NYSE American:MMA) has announced a partnership with UFC Gym Group that could generate $7,000,000 in annual gross revenue across UFC's 150+ global gym network. The collaboration will integrate Alta's products and programs, including the 20-week Warrior Training Program, into UFC Gym's locations in Mexico, Europe, and the UK. This strategic alliance expands Alta's reach to over 650 gym partnerships worldwide.
The program launch is scheduled for September 2024 in California. Key highlights include:
- Rollout of the Warrior Training Program in 15 US locations in the first year
- Revenue potential of $1,000 to $1,500 per participant for the 20-week experience
- Implementation of Alta's Hype mobile marketing platform across UFC Gym's network
- Expansion opportunities with UFC Gym's 150 locations in 40 countries and hundreds more in development
Alta Global Group (NYSE:MMA), a technology company focused on combat sports, will participate in the Emerging Growth Conference on September 26, 2024. Founder and CEO Nick Langton will present at 9:40 AM Eastern Time for 30 minutes, discussing how Alta's strategic alliances and partnerships are transforming the business to engage millions of combat sports fans globally.
The live, interactive online event allows investors, analysts, and advisors to engage directly with Alta's leadership. Attendees can submit questions in advance to Questions@EmergingGrowth.com. Registration is available at the provided link. For those unable to attend live, an archived webcast will be accessible on EmergingGrowth.com and their YouTube channel.
Alta Global Group (NYSE American:MMA) has announced a strategic partnership with UFC GYM, marking Alta's first major enterprise collaboration. This alliance will integrate Alta's products and programs across UFC GYM's network of over 150 global gyms in 37 countries. The partnership includes the rollout of Alta's 20-week 'Warrior Training Program' and 10-week 'Fit Fight' program in various international locations.
Key aspects of this collaboration include:
- Expansion of Alta's reach to over 650 gyms worldwide
- Implementation of Alta's mobile marketing platform, Hype, for customer acquisition and retention
- Potential revenue opportunities with the Warrior Training Program, which can generate up to $2000 per participant
- Creating a pathway for UFC and MMA fans to train like professional athletes
This partnership aims to transform the landscape of martial arts and combat sports training, offering UFC GYM members unique, cutting-edge fitness experiences inspired by MMA.
Alta Global Group (NYSE American: MMA) has announced a groundbreaking partnership with MMA superstar Conor McGregor. The 3-year deal includes McGregor receiving 700,000 performance share rights tied to share price milestones of up to $20 per share, aligning his success with Alta's growth. As an Alta Global Ambassador, McGregor will leverage his vast social reach of +63 million followers to promote Alta's platform and products, including TrainAlta.com, Hype.co, and MixedMartialArts.com.
This partnership aims to convert MMA fandom to participation, boosting Alta's market presence among UFC and MMA fans. McGregor's involvement is expected to significantly impact Alta's visibility and growth in the combat sports sector, given his status as the biggest pay-per-view draw in MMA history and his previous ranking as the world's highest-paid athlete by Forbes in 2021.
Alta Global Group (NYSE American:MMA), a technology company revolutionizing martial arts and combat sports training, has announced its participation in the upcoming Sidoti Microcap Conference. Nick Langton, the company's Founder & CEO, is scheduled to present on Wednesday, August 14th, 2024, from 8:30 a.m. to 9:00 a.m. Eastern Time in Track 2.
The presentation, hosted by Stephan Guillaume, will be held virtually. Interested parties can register for free at www.sidoti.com/events, with no Sidoti client status required. Following the event, the presentation will be accessible on Alta Global Group's IR website at https://ir.altaglobalgroup.com/news-events/presentations.
Alta Global Group (NYSE American:MMA) announces the nationwide roll-out of Hype, its all-in-one marketing platform, targeting 45,000 US combat sports gyms, coaches, and athlete influencers. Hype offers subscription plans ranging from $39 to $299 per month, with Alta collecting up to 5% transaction fee. The platform provides tools for website creation, email and text marketing, payment collection, and NFC/QR code marketing.
Initially focusing on California and Texas, Alta plans nationwide expansion in 2024-2025. Hype currently generates $200,000 annual recurring revenue, expected to increase post-roll-out. The platform aims to help gyms convert social media followers into members, reducing dependency on social media algorithms. Alta sees potential for up to $3,500 annual revenue per gym, targeting the 640 million MMA fans globally.
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