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Alta Global Group Raises $2.1 Million with Participation from its CEO and Board to Fund Expansion

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Alta Global Group (NYSE American: MMA) has successfully raised $2.1 million through a private placement of ordinary shares priced at $1.68 per share to non-U.S. investors. The funding round, which notably included participation from the company's Board, CEO, and Executive Team, was completed without warrants. The capital will fund Alta's growth initiatives, including the launch of a social platform, expansion of UFC Gym partnership across 150+ locations worldwide, and enhancement of SaaS tools for gym owners and coaches. Alta aims to capitalize on the MMA industry's growth, which includes a UFC fanbase of 640 million globally and approximately 67,000 gyms generating $18.6 billion in annual revenue in the US alone.

Alta Global Group (NYSE American: MMA) ha raccolto con successo $2,1 milioni attraverso un collocamento privato di azioni ordinarie al prezzo di $1,68 per azione destinato a investitori non statunitensi. Il round di finanziamento, che ha visto la partecipazione notable del Consiglio di Amministrazione, del CEO e del Team Esecutivo dell'azienda, si è concluso senza warrant. Il capitale sarà utilizzato per finanziare le iniziative di crescita di Alta, compreso il lancio di una piattaforma sociale, l'espansione della partnership con UFC Gym in oltre 150 sedi in tutto il mondo e il miglioramento degli strumenti SaaS per i proprietari di palestre e i coach. Alta punta a capitalizzare sulla crescita dell'industria delle MMA, che include una base di fan UFC di 640 milioni a livello globale e circa 67.000 palestre che generano $18,6 miliardi di fatturato annuale solo negli Stati Uniti.

Alta Global Group (NYSE American: MMA) ha recaudado con éxito $2.1 millones a través de una colocación privada de acciones ordinarias a un precio de $1.68 por acción para inversores no estadounidenses. La ronda de financiación, que incluyó notablemente la participación de la Junta Directiva de la empresa, el CEO y el Equipo Ejecutivo, se completó sin warrants. El capital financiará las iniciativas de crecimiento de Alta, que incluyen el lanzamiento de una plataforma social, la expansión de la asociación con UFC Gym en más de 150 ubicaciones en todo el mundo y la mejora de las herramientas SaaS para propietarios de gimnasios y entrenadores. Alta busca capitalizar el crecimiento de la industria de las MMA, que incluye una base de aficionados a la UFC de 640 millones a nivel mundial y aproximadamente 67,000 gimnasios que generan $18.6 mil millones en ingresos anuales solo en EE. UU.

알타 글로벌 그룹 (NYSE American: MMA)이 비미국인 투자자를 대상으로 주당 $1.68에 보통주를 사모배정하여 $2.1 백만을 성공적으로 모금했습니다. 이번 자금 조달 라운드는 회사의 이사회, CEO 및 경영진의 참여가 두드러졌으며, 워런트 없이 완료되었습니다. 이 자본은 알타의 성장 이니셔티브에 사용될 예정이며, 여기에는 소셜 플랫폼 출시, UFC Gym 파트너십의 150개 이상의 전 세계 지점 확장, 그리고 체육관 소유자 및 코치를 위한 SaaS 도구 개선이 포함됩니다. 알타는 세계적으로 6억 4천만의 UFC 팬 기반과 미국에서만 연간 186억 달러의 수익을 생성하는 약 67,000개의 체육관이 있는 MMA 산업의 성장을 활용하고자 합니다.

Alta Global Group (NYSE American: MMA) a réussi à lever 2,1 millions $ grâce à un placement privé d'actions ordinaires au prix de 1,68 $ par action destiné à des investisseurs non américains. Ce tour de financement, qui a notamment vu la participation du Conseil d'Administration de l'entreprise, du PDG et de l'équipe exécutive, a été complété sans warrants. Le capital sera utilisé pour financer les initiatives de croissance d'Alta, y compris le lancement d'une plateforme sociale, l'expansion du partenariat avec UFC Gym dans plus de 150 lieux à travers le monde, et l'amélioration des outils SaaS pour les propriétaires de salles de sport et les entraîneurs. Alta vise à capitaliser sur la croissance de l'industrie des MMA, qui compte une base de fans UFC de 640 millions dans le monde et environ 67 000 salles de sport générant 18,6 milliards $ de revenus annuels rien qu'aux États-Unis.

Alta Global Group (NYSE American: MMA) hat erfolgreich 2,1 Millionen $ durch eine Privatemission von Stammaktien zum Preis von 1,68 $ pro Aktie an nicht-amerikanische Investoren aufgenommen. Die Finanzierungsrunde, bei der bemerkenswerterweise die Teilnahme des Vorstands, des CEO und des Führungsteams des Unternehmens eingeschlossen war, wurde ohne Warrants abgeschlossen. Das Kapital wird die Wachstumsinitiativen von Alta finanzieren, einschließlich der Einführung einer sozialen Plattform, der Erweiterung der Partnerschaft mit UFC Gym auf über 150 Standorte weltweit und der Verbesserung von SaaS-Tools für Studiobetreiber und Trainer. Alta strebt an, vom Wachstum der MMA-Industrie zu profitieren, die eine UFC-Fangemeinde von weltweit 640 Millionen umfasst und in den USA rund 67.000 Fitnessstudios präsentiert, die jährlich 18,6 Milliarden $ Umsatz generieren.

Positive
  • Successful raise of $2.1 million through private placement
  • Strategic partnership with UFC Gym covering 150+ locations worldwide
  • Management participation in funding demonstrates confidence
  • Clean financing structure with no warrants issued
Negative
  • Dilution of existing shareholders through new share issuance
  • Share price of $1.68 indicates relatively low valuation

Insights

The $2.1 million private placement at $1.68 per share represents a strategic funding round with several positive indicators. The absence of warrants prevents future dilution, while insider participation from the board and executive team signals strong confidence in the company's direction. The pricing suggests a reasonable valuation given the current market conditions.

The capital injection will support three key growth initiatives: the social platform launch, UFC Gym partnership expansion and SaaS tools development. With UFC's massive fanbase of 640 million globally and a $18.6 billion U.S. gym market, Alta's positioning in the combat sports ecosystem presents significant revenue potential. The UFC Gym partnership covering 150+ locations provides a solid foundation for scaling their technology solutions.

The combat sports market demonstrates robust fundamentals with significant growth potential. The combination of Alta's three business units - TrainAlta, Hype and MixedMartialArts.com - creates a comprehensive ecosystem targeting multiple revenue streams across the value chain. The strategic focus on both digital platforms and physical gym partnerships enables Alta to capture value from both online engagement and real-world participation.

The market opportunity is substantial with 12 million active training participants across 67,000 gyms in the U.S. alone. The UFC Gym partnership provides immediate scale and credibility, while the upcoming social platform launch could accelerate user acquisition and community engagement.

  • Private placement for ordinary shares with no warrants, led directly by the Company, attracted investments from existing shareholders and new high-net-worth individuals, with participation from the executive team and board.
  • Capital injection to expand revenue and fund Alta’s growth initiatives including the imminent launch of the social and community platform, advancing the UFC Gym partnership roll-out and expansion of the SaaS tools provided to gym owners and coaches.

New York, Australia, Nov. 15, 2024 (GLOBE NEWSWIRE) -- Alta Global Group (NYSE American: MMA) (“Alta” or the “Company”), a pioneering technology company seeking to aggregate and drive participation in combat sports, announced today it has successfully arranged a $2.1 million fundraise via a private placement of ordinary shares to non-U.S. investors to fuel its growth initiatives for 2025.

This funding round, which was anchored by strong demand from new institutional investors and high-net-worth individuals, supports Alta’s growth in the booming combat sports sector and brings additional stakeholders to the Company’s cap table. The capital raise was completed as an offering of ordinary shares only, priced at $1.68 per share, with no warrants, maintaining Alta’s capital structure.

Alta’s Board, CEO and Executive Team have invested alongside existing shareholders and new investors, reflecting a strong vote of confidence in the Company’s trajectory and signaling deep commitment from leadership.

“This funding is a testament to the compelling future we see for Alta and the combat sports industry,” said Nick Langton, CEO of Alta Global Group. “With our expanding portfolio of products, partnerships, and a growing global gym network, we are ready to scale our impact and bring more fans into active participation.”

Alta is positioning itself as the cultural and commercial epicenter for MMA, uniting an entire ecosystem: from fans to athletes, coaches and beyond. MMA is one of the fastest growing sports in the world with a UFC fanbase of over 640 million fans globally. In the US alone, nearly 12 million fans are actively training through an estimated 67,000 gyms that boast about US$18.6 billion in annual revenue.

Recently, Alta announced a landmark partnership with UFC Gym to deliver Alta’s products and programs across over 150 UFC Gyms worldwide. This partnership, along with the imminent launch of the social and community platform, will provide Alta with the opportunity to grow its user base (fans, coaches, participants and athletes) and expand revenue.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

ABOUT ALTA GLOBAL GROUP LIMITED
Alta Global Group Limited is a technology company that is seeking to increase consumer participation in martial arts and combat sports whilst building upon existing community offerings within the sector. Alta currently has three business units designed to provide services to and monetize all key stakeholders in the sector, namely fans, participants, coaches, gym owners and athletes.

  • TrainAlta (www.trainalta.com) partners with gyms and coaches to deliver a range of consumer products that drive participation in martial arts for fans and beginners.
  • Hype (www.hype.co) is a mobile marketing platform designed to help gym owners, coaches and athlete partners grow revenue from their followers and audiences in today’s age of social media.
  • MixedMartialArts.com (www.mixedmartialarts.com) is a leading platform for the MMA community, providing access to MMA news and media, fighter data, fight schedules and access to the legendary Underground forum.

For further information about Alta Global Group Limited (NYSE American: MMA), please visit www.altaglobalgroup.com or https://ir.altaglobalgroup.com/news-events/presentations for a copy of our latest corporate presentation.

Follow us on social media via https://www.facebook.com/trainalta https://x.com/altaglobalgroup https://www.instagram.com/trainalta/ or https://au.linkedin.com/company/trainalta

Forward-Looking Statements
This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as “achieve,” “forecast,” “plan,” “propose,” “strategy,” “envision,” “hope,” “will,” “continue,” “potential,” “expect,” “believe,” “anticipate,” “project,” “estimate,” “predict,” “intend,” “should,” “could,” “may,” “might,” or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements in this press release that are not based upon historical fact are forward-looking statements and represent our best judgment as to what may occur in the future. Any references to active gyms or partner gyms refer to a gym profile that has been claimed or created and has accepted the terms and conditions and/or a previous license agreement to run the Warrior Training Program. Any references to estimated or targeted revenue per active gym do not guarantee that the gym will generate the specified revenue or any revenue at all. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the “Risk Factors” section contained in our Form 20-F for the fiscal year ended June 30, 2024 as filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the “Risk Factors” section of our Form 20-F to better understand the risks and uncertainties inherent in our business and industry, and underlying any forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

For investor relations:

Dave Gentry
RedChip Companies, Inc.
T: 1-407-644-4256
E: MMA@redchip.com 



FAQ

How much did Alta Global Group (MMA) raise in its latest funding round?

Alta Global Group raised $2.1 million through a private placement of ordinary shares priced at $1.68 per share to non-U.S. investors.

What will Alta Global Group (MMA) use the $2.1 million funding for?

The funding will be used to expand revenue, launch a social and community platform, advance the UFC Gym partnership roll-out, and expand SaaS tools for gym owners and coaches.

How many UFC Gyms will Alta Global Group (MMA) partner with?

Alta Global Group will partner with over 150 UFC Gyms worldwide to deliver its products and programs.

What was the share price for Alta Global Group's (MMA) private placement in November 2024?

The private placement was priced at $1.68 per share, with no warrants attached.

Alta Global Group Limited

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