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Moving iMage Technologies Announces New Esports Orders From SNDBX for Regional Theater Circuit
Rhea-AI Impact
(Moderate)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Moving iMage Technologies (NYSE American: MITQ), a cinema technology leader, announced an order for five MovEsports systems from its Esports partner, SNDBX, for Malco Theaters. This order signifies growing interest in hosting local Esports leagues in theaters. The collaboration aims to enhance Esports offerings in Arkansas, Mississippi, and Tennessee. CEO Rick Starr emphasized the excitement surrounding the partnership and the successful response from Malco locations. The partnership is positioned to tap into the expanding Esports market, benefiting theater operators and enhancing the viewing experience for gaming enthusiasts.
Positive
Order for five MovEsports systems from Malco Theaters reflects strong demand for Esports solutions.
Partnership with SNDBX shows early success and potential for growth in Esports market.
Expansion into multiple states (Arkansas, Mississippi, Tennessee) increases market reach.
Negative
None.
FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--
Moving iMage Technologies (NYSE American: MITQ) ("MiT"), a leading cinema technology company, today announced that its Esports partner SNDBX has placed an order for five MovEsports systems for a newly signed account, Malco Theaters, a regional, family-owned entertainment company with 37 theater locations.
“This order on behalf of Malco further demonstrates the significant interest in hosting local, amateur Esports leagues by theater operators,” said Frank Tees, vice president, technical sales support. “Our partnership with SNDBX is showing early signs of success, with both companies poised to benefit from this new Esports model. We look forward to supporting SNDBX and Malco as they roll out their first local Esports leagues in Arkansas, Mississippi and Tennessee in the near future.”
Rick Starr, CEO of SNDBX stated: “I am thrilled that SNDBX is partnered with Malco. The five Malco locations created a huge response to our Demo Days, and league registrations were exceptional. I also appreciate Malco's commitment to the future of gaming in theaters. It is a flag in the ground for the entire industry.”
“We are excited to partner with SNDBX and MIT to bring gaming to our patrons,” said Wes Lunsford, vice president of digital operations, Malco Theatres. “While we are dedicated to providing a premier experience for all moviegoers, we recognize the growth and interest in Esports. Our auditoriums are a great space to experience gaming with larger-than-life images and sound, and we look forward to rolling this product out in several of our key markets.”
About Moving iMage Technologies
MOVING iMAGE TECHNOLOGIES (NYSE American: MITQ) is a leading technology, products, and services provider to the Motion Picture Exhibition industry with emerging opportunities in eSports and sports venues. We sell proprietary products, which we design and manufacture in-house, and are developing, introducing, and supporting a wide range of disruptive technologies that will bring SaaS and subscription-based products. Our Caddy brand of proprietary products is a leading provider of proprietary cup holders, trays, and other products to entertainment and sports venues. For more information, visit www.movingimagetech.com.
About SNDBX
SNDBX creates amateur esports and gaming leagues at your local movie theater. With plans to expand to thousands of cinemas across North America, SNDBX is bringing organized kids leagues and adult social gaming to a theater near you. For more on SNDBX or to sign up for a league or free demo, visit www.sndbx.gg
Moving iMage Technologies Investor Relations and Media Contacts:
Brian Siegel, IRC®, M.B.A.
Senior Managing Director
Hayden IR
(346) 396-8696
brian@haydenir.com
Source: Moving iMage Technologies
FAQ
What is the recent order placed by Moving iMage Technologies?
Moving iMage Technologies announced an order for five MovEsports systems for Malco Theaters.
Which states will see the introduction of local Esports leagues by Moving iMage Technologies?
Local Esports leagues will be launched in Arkansas, Mississippi, and Tennessee.
What is the significance of the partnership between SNDBX and Moving iMage Technologies?
The partnership aims to capitalize on the growing interest in hosting Esports leagues in theaters.
What does the order for MovEsports systems indicate about market demand?
The order indicates a strong demand from theater operators to host local, amateur Esports leagues.
