Remus Bourbon introduces Remus Babe Ruth Reserve

Rhea-AI Summary

Remus Bourbon announces the release of Remus Babe Ruth Reserve, a collector's edition bourbon in collaboration with the Babe Ruth estate. This special release features a blend of three high-rye mash bills aged for six to seven years, offered at 111 proof (55.5% ABV). A total of 10,624 bottles, matching Babe Ruth's plate appearances, will be available from July at a suggested price of $149.99 per 750mL bottle. The bottle includes a QR code for fans to learn about Ruth's plate appearances. Remus is also hosting a sweepstakes for four winners to attend the 2024 All-Star Game in Arlington, Texas, and will hold launch parties during the event week.

Positive

• Release of a -edition product, Remus Babe Ruth Reserve, enhancing brand exclusivity.
• Collaboration with the Babe Ruth estate, targeting sports enthusiasts and collectors.
• Unique selling point with a medley of three high-rye bourbons, aged 6-7 years.
• High-quality product presentation with an ornate glass bottle and distinctive design elements.

Negative

• None.

The collector's release features a medley of three mash bills, inspired by Ruth's legendary #3, along with a total of 10,624 bottles available, one for each of his plate appearances

ST. LOUIS, June 25, 2024 /PRNewswire/ -- The Bambino meets the Bootlegger. Remus Bourbon is proud to announce an official partnership with the estate of Babe Ruth that has culminated in the release of Remus Babe Ruth Reserve – a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV). A limited supply of 10,624 bottles, one for each of the Babe's plate appearances, will arrive at retail this July at a minimum suggested price of $149.99 per 750mL bottle. A QR code on the back label allows consumers to scan and find out what Ruth did in their bottle's plate appearance. 

"Remus Babe Ruth Reserve is a special collector's release inspired by one of the most iconic figures in American history, the immortal Babe Ruth," said Ross & Squibb Distillery Brand Manager Allison O'Brien. "Remus is inspired by the finest bourbon of the 1920's, and partnering with the finest baseball player of the 1920's gives bourbon and baseball fans a unique and memorable way to celebrate America's pastime."

To honor Babe's famous #3, Remus Babe Ruth Reserve features a medley of three high-rye bourbon mash bills, which include specially selected barrels from 2016, 2017, and 2018, consisting of 49% rye, 44% rye and 36% rye bourbons, respectively. The result showcases the expertise of the Ross & Squibb Distillery in distilling and blending rye bourbons. Consumers can expect brown sugar and fig on the nose; some subtle mint, brown sugar, light fennel and candied pecans on the palate; and a warm rye spice with cinnamon on the finish. 

Remus Babe Ruth Reserve is packaged in an ornate rectangular art deco-inspired glass bottle featuring an embossed baseball-diamond pattern and wooden-cork closure resembling the knob of a baseball bat. The front and back labels incorporate Ruth's signature and elements of a baseball diamond.

Remus Bourbon is sending four lucky sweepstakes winners to Arlington, Texas, for the 2024 All-Star Game. Consumers also can be part of the excitement and celebration of the new release by participating in nearby launch parties the week of the big game. To learn more about Remus Babe Ruth Reserve and the rest of the Remus portfolio, visit RemusBourbon.com.

About Luxco
Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP's Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

CONTACT:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net

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SOURCE Ross & Squibb Distillery

FAQ

When will Remus Babe Ruth Reserve be available?

Remus Babe Ruth Reserve will be available in July 2024.

What is the proof of Remus Babe Ruth Reserve bourbon?

Remus Babe Ruth Reserve bourbon is 111 proof, or 55.5% ABV.

How many bottles of Remus Babe Ruth Reserve will be released?

A total of 10,624 bottles of Remus Babe Ruth Reserve will be released.

What is the suggested retail price for Remus Babe Ruth Reserve?

The suggested retail price for Remus Babe Ruth Reserve is $149.99 per 750mL bottle.

What makes Remus Babe Ruth Reserve unique?

Remus Babe Ruth Reserve features a blend of three high-rye bourbons aged for six to seven years, with only 10,624 bottles available, and includes a QR code to learn about Babe Ruth's plate appearances.