SpringServe Powering Video Advertising on SXSW TV Apps

Rhea-AI Summary

SpringServe announces a strategic collaboration with SXSW to enhance video ad experiences for attendees using its advanced ad serving technology. This partnership aims to improve monetization for SXSW's video on demand content across multiple platforms. SXSW TV will provide premium viewing experiences, connecting sponsors to a global audience. SpringServe, now part of Magnite, emphasizes its ability to deliver superior video engagement across devices, ensuring optimal user experiences during this large-scale event.

Positive

• Partnership with SXSW enhances visibility for advertisers and improves monetization strategies.
• SpringServe's technology enables high-quality ad experiences across online platforms and connected TV apps.

Negative

• None.

SXSW Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences to Attendees

NEW YORK, March 02, 2022 (GLOBE NEWSWIRE) -- SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps.

SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in-app video advertising experiences for attendees.

"We created SXSW TV to provide our audience with a premium viewing experience wherever they are. SpringServe’s industry-leading technology has allowed us to effortlessly connect our sponsors to our audience in new and exciting ways," said Justin Bankston, CTO, SXSW.

With their online schedule and connected TV apps, SXSW is able to bring its amazing content directly to attendees, whether they are in the audience in Austin or on the other side of the world. The chronological and geographic barriers have all come down, for both the creators who make the event, and the audience eager to learn from them. In the same way the physical event provides value by connecting sponsors to attendees, they will also benefit from visibility on SXSW TV and the online schedule.

“SpringServe’s platform can be used across any video environment. As the industry is gathering together, we’re thrilled to be a part of such a large-scaled event like SXSW, helping presenters reach consumers on the go. With SpringServe, SXSW will deliver a superior consumer and advertiser experience, ensuring high-quality video engagement,” said Joe Hirsch, General Manager, SpringServe.

About SpringServe
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.

About SXSW
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2022 will take place March 11 - 20, 2022. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend   

SpringServe Media Contacts
Danielle DeVoren / Brittany Tibaldi
215-206-3111 / 347-487-6794
ddevoren@kcsa.com / btibaldi@kcsa.com

SXSW Media Contact
Brett Cannon
brett@sxsw.com 
512-467-7979

FAQ

What is the partnership between SpringServe and SXSW about?

SpringServe has partnered with SXSW to enhance video ad experiences for attendees using its advanced ad serving technology.

When will SXSW 2022 take place?

SXSW 2022 is scheduled to take place from March 11 to March 20, 2022.

How will SpringServe benefit SXSW?

SpringServe will help SXSW improve monetization and deliver high-quality video ad experiences across its platforms.

What technology does SpringServe provide?

SpringServe offers advanced ad serving and inventory management technology designed for connected TV and video advertising.

Who is the General Manager of SpringServe?

Joe Hirsch is the General Manager of SpringServe.

What is SXSW known for?

SXSW is known for its conference and festivals that celebrate the convergence of interactive, film, and music industries.