Magnite’s Audience Activation Solution Expands Into India and Southeast Asia
Magnite (NASDAQ:MGNI) has expanded its Magnite Audiences solution to India and Southeast Asia. The solution, part of the Magnite Access suite, helps publishers monetize their first-party data while enabling advertisers to reach valuable audiences at scale. Magnite Audiences offers standardized segments including interest, purchase intent, demographic, seasonal, and custom categories.
NDTV's Vice President of Product Monetisation & Analytics highlighted the solution's ability to enable precise targeting while enhancing user experience. Interactive Avenues, IPG Mediabrands India's digital arm, expressed confidence in the solution's ability to curate customized ad inventory aligned with client campaign goals.
Magnite (NASDAQ:MGNI) ha ampliato la sua soluzione Magnite Audiences in India e nel Sud-est asiatico. Questa soluzione, parte della suite Magnite Access, aiuta gli editori a monetizzare i propri dati di prima parte, consentendo agli inserzionisti di raggiungere pubblici di valore su larga scala. Magnite Audiences offre segmenti standardizzati che includono interessi, intenzioni di acquisto, dati demografici, categorie stagionali e personalizzate.
Il Vicepresidente della Monetizzazione dei Prodotti & Analisi di NDTV ha sottolineato la capacità della soluzione di abilitare un targeting preciso, migliorando al contempo l'esperienza utente. Interactive Avenues, il braccio digitale di IPG Mediabrands India, ha espresso fiducia nella capacità della soluzione di curare un inventario pubblicitario personalizzato in linea con gli obiettivi delle campagne dei clienti.
Magnite (NASDAQ:MGNI) ha ampliado su solución Magnite Audiences en India y el sudeste asiático. La solución, que forma parte de la suite Magnite Access, ayuda a los editores a monetizar sus datos de primera mano mientras permite a los anunciantes alcanzar audiencias valiosas a gran escala. Magnite Audiences ofrece segmentos estandarizados que incluyen intereses, intenciones de compra, demografía, categorías estacionales y personalizadas.
El Vicepresidente de Monetización de Productos y Análisis de NDTV destacó la capacidad de la solución para permitir un direccionamiento preciso, mejorando al mismo tiempo la experiencia del usuario. Interactive Avenues, el brazo digital de IPG Mediabrands India, expresó su confianza en la capacidad de la solución para curar un inventario publicitario personalizado alineado con los objetivos de las campañas de los clientes.
Magnite (NASDAQ:MGNI)는 Magnite Audiences 솔루션을 인도와 동남아시아로 확장했습니다. 이 솔루션은 Magnite Access 제품군의 일환으로, 퍼블리셔들이 자사의 1차 데이터를 수익화하는 데 도움을 주며 광고주들이 대규모로 가치 있는 오디언스에 도달할 수 있도록 해줍니다. Magnite Audiences는 관심사, 구매 의도, 인구 통계, 계절별 및 맞춤형 카테고리를 포함한 표준화된 세그먼트를 제공합니다.
NDTV의 제품 수익화 및 분석 담당 부사장은 이 솔루션이 정교한 타겟팅을 가능하게 하면서 사용자 경험을 향상시킨다고 강조했습니다. IPG Mediabrands India의 디지털 팀인 Interactive Avenues는 고객 캠페인 목표에 맞춘 맞춤형 광고 재고를 조정할 수 있는 솔루션의 능력에 대한 신뢰를 표명했습니다.
Magnite (NASDAQ:MGNI) a étendu sa solution Magnite Audiences en Inde et en Asie du Sud-Est. Cette solution, qui fait partie de la suite Magnite Access, aide les éditeurs à monétiser leurs données de première partie tout en permettant aux annonceurs d'atteindre des audiences précieuses à grande échelle. Magnite Audiences propose des segments standardisés incluant des intérêts, des intentions d'achat, des données démographiques, des catégories saisonnières et personnalisées.
Le Vice-président de la Monétisation des Produits et de l'Analyse chez NDTV a souligné la capacité de la solution à permettre un ciblage précis tout en améliorant l'expérience utilisateur. Interactive Avenues, la branche numérique de IPG Mediabrands India, a exprimé sa confiance dans la capacité de la solution à curer un inventaire publicitaire personnalisé aligné avec les objectifs de campagne des clients.
Magnite (NASDAQ:MGNI) hat seine Magnite Audiences-Lösung auf Indien und Südostasien ausgeweitet. Die Lösung, die Teil der Magnite Access Suite ist, hilft Verlagen, ihre Erstparteidaten zu monetarisieren, während sie es Werbetreibenden ermöglicht, wertvolle Zielgruppen in großem Maßstab zu erreichen. Magnite Audiences bietet standardisierte Segmente, darunter Interessen, Kaufabsichten, demografische Daten, saisonale und benutzerdefinierte Kategorien.
Der Vice President für Produktmonetarisierung und Analytics von NDTV hob die Fähigkeit der Lösung hervor, präzises Targeting zu ermöglichen und gleichzeitig die Benutzererfahrung zu verbessern. Interactive Avenues, die digitale Tochtergesellschaft von IPG Mediabrands Indien, äußerte Vertrauen in die Fähigkeit der Lösung, ein maßgeschneidertes Anzeigeninventar zu kuratieren, das mit den Kampagnenzielen der Kunden übereinstimmt.
- Geographic expansion into high-growth markets (India and Southeast Asia)
- Strategic enhancement of first-party data monetization capabilities
- Partnership with major media players like NDTV and Interactive Avenues
- Development of new revenue streams through advanced audience targeting
- None.
Insights
The expansion of Magnite Audiences into India and Southeast Asia represents a strategic move in the ad-tech space, particularly as third-party cookies phase out. The solution addresses critical market needs by enabling first-party data monetization while maintaining user privacy. The standardization of audience segments across demographics, interests and purchase intent categories creates a scalable solution that could significantly improve ad targeting efficiency.
The platform's integration with major publishers like NDTV indicates strong market potential in the region. The focus on first-party data aligns with global privacy trends and positions Magnite to capture value in rapidly growing digital advertising markets. However, success will depend on widespread publisher adoption and the ability to deliver measurable results for advertisers in these new territories.
India and Southeast Asia represent massive growth opportunities in digital advertising, with India's digital ad market expected to grow significantly. This expansion could strengthen Magnite's market position in these high-growth regions where digital ad spending is accelerating. The partnership with IPG Mediabrands' digital arm suggests potential for enterprise-level adoption.
The timing is strategic as these markets are experiencing rapid digital transformation and increased advertiser demand for precise targeting capabilities. The focus on first-party data monetization provides publishers with new revenue streams while addressing growing privacy concerns. This move could help Magnite capture a larger share of the programmatic advertising market in these regions.
Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale
SINGAPORE and MUMBAI, India, Dec. 17, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers to unlock the full value of their audiences, while helping buyers connect with high value audiences at scale. Magnite Audiences sits within the Magnite Access suite, a collection of audience and addressability tools purpose-built for publishers and buyers to maximise the value of their data assets.
Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data. These audience segments, which include interest, purchase intent, demographic, seasonal and custom categories, provide the value and scale buyers want to achieve their campaign goals across key demographics. They offer significant reach from a trusted pool of standardised data originating from first party sources without compromising quality.
“It’s essential for us to be able to create value from the vast amount of data at our disposal so that we can both enable precise targeting for advertisers while also enhancing the user experience we provide,” said Dinesh Joshi, Vice President, Product Monetisation & Analytics, NDTV. “Leveraging Magnite Audiences is helping us tap into new revenue streams and increase the attractiveness of our ad offerings, while bringing more personalisation to our readers and viewers.”
“As a full-service digital marketing agency, we constantly look for new ways of activating audience data at scale,” said Harish Iyer, EVP, Media & Investment, Interactive Avenues (the digital arm of IPG Mediabrands India). “We are confident that Magnite Audiences will play a pivotal role in this journey by helping us curate customized ad inventory that aligns with our clients’ campaign goals. We look forward to leveraging this partnership to drive measurable impact for leading brands.”
“Amid the changing identity landscape, buyers and publishers need to explore different models and approaches to solve for audience addressability,” said Gavin Buxton, Managing Director, Asia at Magnite. “Magnite is committed to providing our clients with solutions like Magnite Audiences to help buyers and publishers package, find and reach audiences in new ways. The tool is ready and available for activation in India and Southeast Asia, and we look forward to continued adoption as more publishers and buyers begin to leverage it to their benefit.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
ideosphere Consulting, Ltd.
minal@ideosphereconsulting.com
Megan Hughes
mhughes@magnite.com
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