Magnite and Primis Launch Sustainable Stream

Rhea-AI Summary

Magnite (NASDAQ: MGNI) has launched Sustainable Stream, a new video marketplace aimed at supporting environmentally-conscious content creators and advertisers. In collaboration with Primis, this initiative focuses on generating funding for content that addresses climate change.

The platform seeks to enhance engagement by delivering high-quality, purpose-driven content while facilitating programmatic advertising investments in sustainability. Key stakeholders are optimistic about the potential impact of this initiative on the advertising industry.

Positive

• Launch of Sustainable Stream video marketplace enhances Magnite's service offerings.
• Partnership with Primis expands market reach and content curation capabilities.
• Focus on climate change aligns with growing environmental concerns in advertising.

Negative

• None.

Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising

NEW YORK, June 15, 2022 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers. Sustainable Stream will generate funding for the production and distribution of content related to combating climate change and provide publishers and advertisers with high quality content on this topic.

“Sustainable Stream was designed to create a continuous cycle of support for content creators that focus on climate awareness, amplifying that through respected publishers, and to make it easier for brands to dedicate their programmatic investments to this important cause,” said Adam Soroca, Chief Product Officer at Magnite. “We are excited to establish this initiative with Primis to help encourage more sustainable practices in the advertising industry.”

“Content is a key part of driving action to solve climate change but it lacks the reach and scale to make a difference,” said Rotem Shaul, Co-Chief Executive Officer at Primis. “Our technology provides publishers with an engagement-based video unit that connects content creators, generates new inventory and monetizes it. This is where we saw an opportunity to work with Magnite to make a difference. Leveraging this within Sustainable Stream, we can curate and deliver content that resonates with audiences and change their behavior.”

“We are pleased to collaborate with Primis and Magnite on the Sustainable Stream initiative," said Jana Meron, SVP Programmatic & Data Strategy at Insider, Inc. "The new platform powerfully addresses the need to tackle climate change, which is in perfect alignment with the mission of Insider's Sustainability section. We believe in the power of content to help create meaningful change."

"We are pleased that Reuters’ independent and impartial reporting on climate change can reach even more people through this effort,” said Gwyn Edwards, Senior Channel Partner Manager at Reuters. "We hope our video coverage – sourced from across Reuters’ global newsroom - will help increase understanding of this important topic."

To learn more about Sustainable Stream, please click here.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About Primis
Primis is the leader in Video Discovery. Our video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 350M uniques with an engagement-based video experience. In May 2021, we launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json. Last month, we released the Wizard, an automated tool to clean ads.txt and help publishers regain control of their inventory.

Media Contact:
Kar Yi Lim
klim@magnite.com
(917) 658-1994

FAQ

What is Sustainable Stream by Magnite?

Sustainable Stream is a new video marketplace launched by Magnite to support environmentally-conscious content creators and connect them with publishers and advertisers.

When was the Sustainable Stream initiative launched?

Sustainable Stream was announced on June 15, 2022.

How does Sustainable Stream contribute to climate change awareness?

Sustainable Stream generates funding for content focused on combating climate change and enhances high-quality content distribution among publishers and advertisers.

Who are the partners involved in the Sustainable Stream initiative?

Magnite partnered with Primis to launch the Sustainable Stream video marketplace.

What opportunities does Sustainable Stream create for content creators?

Sustainable Stream aims to create a continuous cycle of support for content creators focusing on climate awareness, enhancing their visibility and monetization opportunities.