Mobivity and Paytronix Partnership Seamlessly Powers Connected Rewards™ Programs to Drive Loyalty Growth and Digital Engagement

Rhea-AI Summary

Mobivity Holdings Corp. (OTCQB: MFON) announced a strategic partnership and technical integration with Paytronix, a leading loyalty and guest engagement solutions provider. This partnership aims to enhance Paytronix's capabilities by offering Connected Rewards programs that increase loyalty program utilization and customer engagement. Users can seamlessly earn loyalty points by downloading and playing mobile games, driving in-store purchases with minimal effort for retailers. This collaboration allows brands to tap into the mobile gaming audience, fostering more store visits and higher order values. Bryce Daniels, President of Mobivity, and Jeff Hindman, CEO of Paytronix, emphasized the mutual benefits of bridging digital engagement with in-store loyalty programs. The partnership provides Mobivity access to Paytronix's extensive client base, including numerous restaurants, retailers, and convenience stores across the US.

Positive

• Strategic partnership with Paytronix expands Mobivity's market reach.
• Integration offers seamless loyalty point accrual via mobile gaming, driving in-store purchases.
• Minimal effort required from retailers and brands to participate in Connected Rewards programs.
• Enhanced customer engagement and higher order values through increased program utilization.
• Access to Paytronix's extensive client base, including thousands of restaurants, retailers, and convenience stores.

Negative

• None.

Joint Marketing Effort and Deep Technical Integration Unlocks New Capabilities, Giving Brands New Ways to Increase Traffic, Engagement, and Loyalty Program Utilization

PHOENIX and NEWTON, Mass., June 20, 2024 (GLOBE NEWSWIRE) -- Mobivity Holdings Corp. (OTCQB: MFON), a provider of technology connecting mobile gaming audiences to real-world brands and offers, announced today a strategic partnership and technical integration with Paytronix, the leading provider of loyalty and guest engagement solutions. This partnership expands capabilities for Paytronix customers, giving their vast network of brick-and-mortar brands new ways to increase loyalty program utilization and drive higher engagement of current and lapsed customers through Connected Rewards programs.

Once connected, users will seamlessly receive loyalty points for downloading and playing mobile games resulting in increased engagement and in-store purchases.

This benefit requires little to no effort from retailers and brands. It makes it fast and easy to participate in Connected Rewards programs and tap into the massive mobile gaming audience. The benefit to retail and brand consumers is a frictionless reward delivery and redemption process. This motivates current and lapsed customers to utilize the loyalty program more often, resulting in more store visits with higher order values.

“We are thrilled to partner with Paytronix and offer their entire network of brands an effortless way to engage with the rapidly-growing mobile gaming community,” said Bryce Daniels, President of Mobivity. “By integrating our connected Rewards technology with the Paytronix loyalty platform, we are bridging the gap between digital engagement and in-store loyalty programs, collectively driving more value for brands and their customers.”

“Paytronix is committed to helping our clients create meaningful connections with their guests wherever they gather,” said Jeff Hindman, CEO of Paytronix. “Our partnership with Mobivity will allow our brands to effectively tap into the mobile gaming world and reward their loyalty members for engaging with interactive content. We’ve seen brands experiment with the gaming space through integrations with Roblox and other games to great success. As we strive to provide brands with new creative and unique opportunities to interact with guests, the gaming space is an effective channel for driving in-store purchases and increasing overall loyalty.”

The partnership between Mobivity and Paytronix opens the door for Mobivity to offer its Connected Rewards programs to Paytronix’s extensive client base, which includes thousands of restaurants, retailers, and convenience stores across the United States. To learn more about how Mobivity can connect your brand’s offers and rewards to engaged mobile gamers, visit Mobivity.com or call (877) 282-7660.

About Mobivity
Mobivity’s cloud-based Connected Rewards^TM technology delivers billions of consumer offers and rewards by connecting world-class retail, restaurant, and convenience brand offers to gameplay in popular mobile games. Through its partnerships with leading game publishers, developers, and ad networks, Mobivity connects the massive universe of mobile game consumers to its broad network of brands. Through Connected Rewards, game developers attract more players to their games, brands experience more traffic from players redeeming their brand offers in-store and online, and consumers get valuable, real-world rewards from brands they love by playing mobile games. For more information about Mobivity, visit mobivity.com or call (877) 282-7660.

About Paytronix
Paytronix is a cloud-based digital guest engagement platform for the hospitality industry. Our innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized, and brand-authentic experiences that foster lasting relationships with their customers. For more than 20 years, Paytronix has been a trusted partner helping brands maximize the lifetime value of their guests and grow more profitable businesses.

Media Contacts:
Jeff Michaels • Mobivity PR
jeff.michaels@mobivity.com • (480) 674-6600

Investor Relations Contacts:
Brett Maas • Managing Partner, Hayden IR
brett@haydenir.com • (646) 536-7331

FAQ

What is the new partnership between Mobivity and Paytronix?

Mobivity and Paytronix have partnered to integrate Connected Rewards programs, enhancing loyalty program utilization and customer engagement through mobile gaming.

How does the Mobivity and Paytronix integration benefit retailers?

The integration allows retailers to drive in-store purchases with minimal effort by offering loyalty points for mobile gaming, resulting in higher engagement and more store visits.

What does the Mobivity and Paytronix partnership mean for loyalty programs?

The partnership enhances loyalty programs by bridging digital engagement through mobile gaming with in-store rewards, increasing customer participation and order values.

How will the Mobivity and Paytronix partnership impact customer engagement?

Customers will be able to earn loyalty points seamlessly through mobile gaming, motivating them to visit stores more frequently and make higher-value purchases.

What date was the Mobivity and Paytronix partnership announced?

The partnership was announced on June 20, 2024.

What is the stock symbol for Mobivity?

The stock symbol for Mobivity is MFON.