MyLife Mindfulness App Tackles Families, Sleep and Movement with New Features Launching in January

Rhea-AI Summary

Meredith Corporation's MyLife, a personalized emotional wellness platform, is launching new features in January 2021 to address user demands amid rising stress levels due to the Covid-19 pandemic. The updates include a 30-day meditation journey named Mindful Parent, Mindful Child, various Essentials Bundles focusing on gratitude, beginner techniques, sleep, and grounding activities, and an increased emphasis on mindful movement with 57 new activities. MyLife, which has over 4.5 million downloads, offers a premium subscription for $9.99/month or $58.99/year.

Positive

• Launch of new features to enhance user engagement and address mental health needs.
• Increased focus on sleep, movement, and family support aligns with current wellness trends.
• MyLife has over 4.5 million downloads, indicating strong market acceptance.

Negative

• None.

LOS ANGELES, Jan. 5, 2021 /PRNewswire/ -- Meredith Corporation's (NYSE: MDP) MyLife, a personalized emotional wellness platform that helps kids and adults build the emotional strength and confidence to handle whatever comes their way, is introducing several new features this January. Responding to users' requests and to the changing mindfulness landscape around the Covid-19 pandemic, sleep, movement and families will see an increased presence in the app. 

"Stress and anxiety have reached epidemic levels for our society, and mindfulness solutions are not one size fits all," says Co-Founder Jamie Price. "It's more critical than ever for us to respond to our users where they are and help them navigate their biggest challenges. We are focusing more on sleep, movement and families because we know they are more important than ever, while always starting every check-in with 'How are you feeling?' because it always comes back to that." 

The new features will be available to premium subscribers and include: 

Mindful Parent, Mindful Child 

• A 30-day meditation journey aimed specifically at parents, crafted by Susan Kaiser Greenland, author, expert mindfulness teacher and founding faculty member of UCLA's Mindful Awareness Research Center's facility training curriculum. 
• Users will participate in activities that guide them through a variety of exercises to remain present and grounded, including purposeful breathwork and tips to navigate power struggles within your family. 

Essentials Bundles 

• With an eye on harried everyday lives, these time-sensitive programs are designed to let people pick activities as needed (no order necessary!), from journaling prompts to shorter meditations that all speak to a specific theme: 
• Gratitude Essentials: With key activities like a wakeup journal prompt and a guided meditation that celebrates resilience and inner strength. 
• Beginner Essentials: For anyone looking to get started or brush up on the building blocks of meditation. This package touts a variety of introductory activities, from relaxation exercises to breath awareness.
• Sleep Essentials: Designed to help you hunker down and get snoring. From mindful breath exercises to snooze-friendly yoga, they offer a variety of activities short enough that you can easily fit them into your bedtime routine.
• Grounding Essentials: Anxiety can be a vicious cycle, snowballing into larger and larger responses when left unattended. According to the American Psychological Association, 67 percent of U.S. adults reported an increase in stress over the past year, specifically during the pandemic. This bundle offers key activities, like a wakeup journal prompt and a guided meditation that celebrates resilience and inner strength.

Movement 

• Responding to a need for more physical activity in daily lives, mindful movement will see greater focus in the app. A total of 57 standalone movement activities have been added, along with a 7-day Resilience Through Movement plan. 

MyLife, which launched in 2014, offers personalized mindfulness recommendations based on users checking in with how they feel mentally, physically and emotionally. The app features over 400 activities, including meditation, breathing, yoga, acupressure, journaling and more. A growing sleep category includes meditations, soundscapes, wind-downs and soon-to-launch waking up routines. The foundational activities and features are free, and a premium experience is available via subscription for $9.99/month or $58.99/year. The app is available on iOS, Android and Amazon Alexa and online at my.life.

ABOUT MYLIFE
MyLife is a personalized emotional wellness platform that helps kids and adults build the emotional strength and confidence to handle whatever comes their way. The five-star-rated app, winner of the 2017 Webby People's Voice Award for Best Health App, is paving the way to everyday emotional wellness with bite-size personalized content and activities based on user emotions. Co-founded by Jamie Price and Julie Campistron in 2015, MyLife has achieved significant consumer appeal, with over 4.5 million organic downloads. Its personalized experience has been praised by users and media and has allowed the team to build the world's largest database of real-life emotional data, with over 17 million emotional check-ins to date. That data is unequivocally proving the efficacy of the app, especially as it relates to a decrease in stress and anxiety. MyLife, which was purchased by Meredith Corporation in 2019, is available on iOS, Android and Amazon Alexa and online at my.life.

ABOUT MEREDITH'S NATIONAL MEDIA GROUP
Engaging 95 percent of American women across every stage and every day of their lives, Meredith's National Media Group is home to 40+ iconic brands, including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE and Magnolia Journal. The company provides trusted content and experiences that resonate with a massive, highly receptive audience, reaching consumers where they are across digital, magazines, social platforms, video, audio and connected home assistants. Meredith's powerful brands have enabled the company to become the No. 2 licensor globally, including more than 3,500 SKUs of branded products at Walmart. Meredith's businesses also include leading affinity marketer Synapse, award-winning creative content studio Foundry and the Meredith Data Studio, whose proprietary first-party data and insights are leveraged for National Media Group offerings.

 

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SOURCE Meredith Corporation

FAQ

What new features are being introduced in MyLife by Meredith Corp (MDP) in January 2021?

Meredith Corp's MyLife is introducing new features including Mindful Parent, Mindful Child, Essentials Bundles focusing on various wellness themes, and increased mindful movement activities.

How much does the premium subscription for MyLife cost?

The premium subscription for MyLife costs $9.99 per month or $58.99 per year.

How popular is the MyLife app by Meredith Corporation (MDP)?

The MyLife app has achieved over 4.5 million downloads, indicating significant consumer interest.

What is the primary focus of MyLife as an emotional wellness platform?

MyLife aims to help users build emotional strength and confidence through personalized mindfulness recommendations.

How does the MyLife app address user needs during the pandemic?

MyLife introduces features focusing on sleep, movement, and family dynamics to respond to heightened stress and anxiety levels during the pandemic.