Today's News Reveals UFOs Are In The Skies Above And OREO, Earth's Favorite Cookie, Is Making An Offering Of Milk And Cookies To All Who Are 'Out There'

Rhea-AI Summary

On June 4, 2021, OREO announced a playful campaign inviting UFOs to enjoy its Double Stuf cookies. Senior Brand Manager Olympia Portale emphasized OREO’s mission to bring people together, extending this ethos to potential extraterrestrial life. The campaign encourages Americans to share cookies with everyone, promoting connection among all beings. With nearly $2.9 billion in annual global revenues, OREO remains the best-selling cookie of the 21st century, enjoying a robust following with over 40 million fans on Facebook.

Positive

• OREO, with almost $2.9 billion in annual revenue, continues to be the leading cookie brand.
• The campaign fosters community engagement, potentially enhancing brand loyalty.

Negative

• None.

EAST HANOVER, N.J., June 4, 2021 /PRNewswire/ -- On a mission to bring all life forms together and treat them to Earth's favorite cookie, OREO is making an "Offering" of its famous Double Stuf cookies to welcome all UFOs, and is encouraging others to get in on the fun.

"For over 109 years, OREO has brought people on earth together by inspiring moments of connection," said Olympia Portale, Senior Brand Manager, OREO. "Now, the brand is extending its playful personality across the universe to enable all possible life forms to come together over an OREO cookie."

And did they come? And turn a wheat field in Kansas into crop circle on a stretch of heartland famous for UFO sightings? Is the truth out there? Maybe so.

On the heels of recent news coverage, UFOs have been spotted. So they are encouraging all Americans to make a peaceful offering with their favorite cookies to share with all walks of life ... your family, your friends, your neighbors … even that fun little creature down the street.

Alien or otherwise, OREO encourages all to get in on the playful spirit.

About OREO
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling cookie of the 21st century with nearly $2.9 billion in global annual revenues. The OREO cookie's "TWIST LICK DUNK" ritual has become the signature way to enjoy this iconic cookie in many different cultures around the world. OREO has a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information.

About Mondelēz International 
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

Contact
Corina DeFeo
cdefeo@webershandwick.com
212.836.3772

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SOURCE OREO

FAQ

What is the recent OREO campaign about?

The OREO campaign invites UFOs to enjoy its Double Stuf cookies, promoting a playful spirit and community sharing.

How much revenue does OREO generate annually?

OREO generates nearly $2.9 billion in global annual revenues.

What is the significance of the OREO campaign date June 4, 2021?

The campaign was launched on June 4, 2021, coinciding with increased UFO sightings in the news.

What is OREO's presence on social media?

OREO has over 40 million fans on Facebook, making it one of the top five brand pages globally.

How does OREO promote connection through its brand?

OREO emphasizes moments of connection among people, now extending this to a playful invitation to all life forms.