The OREO Brand collaborates with Lucasfilm to Launch New Special Edition STAR WARS™ Cookie Packs

Rhea-AI Summary

The OREO brand announced a collaboration with Lucasfilm to release Special Edition Star Wars OREO Cookie Packs. The packs, debuting on May 30 for presale and in stores from June 10, will feature either dark side or light side themed OREO cookies with red or blue creme, respectively. Each pack includes 10 different character embossments from the Star Wars universe. Additionally, the packaging includes artwork by Greg Hildebrandt, renowned Star Wars poster artist. This -time product aims to enhance OREO's cultural relevance and provide fans with a unique and engaging experience.

Positive

• Collaboration with Lucasfilm taps into the large Star Wars fanbase, potentially boosting sales.
• -time product creates a sense of urgency, likely increasing immediate sales.
• Unique character embossments and special packaging may enhance brand appeal and customer engagement.
• Strategic partnerships like this may improve OREO's market positioning and cultural relevance.
• Potential for increased media and social media buzz around the launch.

Negative

• -time availability may inhibit long-term sales potential.
• Production and marketing costs for specialized products and partnerships could be significant.
• Risk of over-reliance on celebrity or franchise collaborations to drive sales.

Are fans destined to join the dark side or the light side? The only way to discover your destiny is by opening a pack of Star Wars™ OREO Cookies!

EAST HANOVER, N.J., May 15, 2024  /PRNewswire/ -- Today, the OREO brand, in collaboration with Lucasfilm, announced the release of Special Edition Star Wars™ OREO Cookies. The two iterations of the Star Wars™ OREO Cookie Packs are wrapped in identical exterior packaging, but each pack contains a single color creme that symbolizes either the dark side or light side of the Force. Even better? A playful twist: fans won't know what side they're on until they open it!

"Pairing two tremendously loved communities to launch the Star Wars™ OREO Cookie Packs has been an amazing experience," said Nicole Fischer, Senior Brand Manager, OREO, US. "We are continuing to make strides to cement our brand's cultural relevance via strategic collaborations. We hope fans see how much we loved bringing their favorite stories to life, and that they have fun discovering the details we've included at every touchpoint."

When fans open their packs, and discover their destiny, they'll be greeted with either dark side or light side Star Wars™ OREO Cookies with red or blue creme, respectively, that's infused with "kyber" sugar crystals inspired by the crystals found in a LIGHTSABER™.  On each cookie, fans will find embossments of corresponding dark side and light side characters such as Darth Vader, Darth Maul and a stormtrooper for the dark side pack, or Luke Skywalker, Yoda, and Princess Leia for the light side pack, with 10 characters each across the two varieties of the Special Edition Star Wars™ OREO Cookie Packs — 20 characters total.  

The Star Wars™ and OREO Cookie lore goes even deeper if you take a closer look at the packaging art. As an homage to the franchise, the Star Wars™ OREO Cookie Packs feature original character artwork beautifully hand-painted by the legendary illustrator Greg Hildebrandt, an iconic Star Wars™ poster artist since 1977.

The new Star Wars™ OREO Cookie Packs will be available for presale starting May 30 at OREO.com/StarWars and will begin rolling out at retailers nationwide starting June 10. The packs will be available only for a limited time, while supplies last.

For more information and updates on the Special Edition Star Wars™ OREO Cookie Packs, fans can go to OREO.com/StarWars or visit OREO at https://www.oreo.com/ and follow OREO^® on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or Instagram @OREO to be among the first to know about future brand news.  

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

About OREO^® Cookie
OREO^® is AMERICA'S FAVORITE COOKIE^®, available in more than 100 countries around the globe. Over 60 billion OREO^® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO^® cookies have been sold since the first OREO^® biscuit was developed in 1912. For more information, follow OREO^® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com

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SOURCE Mondelez International

FAQ

When will the Star Wars OREO Cookie Packs be available for purchase?

The Star Wars OREO Cookie Packs will be available for presale starting May 30 and at retailers nationwide from June 10.

What themes are featured in the Special Edition Star Wars OREO Cookie Packs?

The packs feature either dark side or light side themes, with cookies containing red or blue creme and embossments of Star Wars characters.

Who created the artwork for the Star Wars OREO Cookie Packs?

The packaging artwork was created by Greg Hildebrandt, a renowned Star Wars poster artist.

How many Star Wars characters are featured in the OREO Cookie Packs?

There are 20 characters in total, with 10 different embossments for each dark side and light side pack.

How does this collaboration impact Mondelez International (MDLZ)?

The collaboration may enhance brand appeal, drive sales, and solidify Mondelez International's cultural relevance and market positioning.