The Latest Innovation from CHIPS AHOY! Is…Not A Cookie?! Introducing New CHIPS AHOY! Baked Bites - Bite-Sized Blondies to Satisfy Your Sweet Tooth
CHIPS AHOY! is launching its newest product innovation - CHIPS AHOY! Baked Bites, a non-cookie treat in the Blondie variety. These square-shaped, soft-baked treats contain real chocolate chips, are made without high fructose corn syrup, and come in convenient snack packs. The product is now rolling out nationally with a starting retail price of $3.98 per box containing five snack packs.
To celebrate the launch, the brand is running a 'Sweet Getaway' sweepstakes from January 8 to February 19, 2025. Five winners and their guests will win a weekend stay (March 28-30) in specially themed rooms at Arlo Midtown in New York City, while 5,000 second-prize winners will receive a free box of Baked Bites. Additionally, CHIPS AHOY! is introducing a new Chocolate Caramel Cookie to their Original line-up, available in early 2025.
CHIPS AHOY! sta lanciando la sua più recente innovazione - CHIPS AHOY! Baked Bites, una specialità non a base di biscotti nella varietà Blondie. Questi dolcetti a forma quadrata, cotti al forno, contengono vere gocce di cioccolato, sono realizzati senza sciroppo di fruttosio ad alta concentrazione e sono disponibili in pratiche confezioni per snack. Il prodotto è ora in fase di distribuzione nazionale e il prezzo di partenza al dettaglio è di 3,98 dollari per scatola contenente cinque pacchetti per snack.
Per celebrare il lancio, il marchio sta organizzando un concorso 'Sweet Getaway' dal 8 gennaio al 19 febbraio 2025. Cinque vincitori e i loro ospiti vinceranno un soggiorno nel weekend (dal 28 al 30 marzo) in camere a tema speciali presso Arlo Midtown a New York, mentre 5.000 secondi premi vinceranno una scatola gratuita di Baked Bites. Inoltre, CHIPS AHOY! sta introducendo un nuovo biscotto al caramello e cioccolato nella sua linea Original, disponibile all'inizio del 2025.
CHIPS AHOY! está lanzando su más reciente innovación de producto - CHIPS AHOY! Baked Bites, un dulce no galleta en la variedad Blondie. Estas golosinas cuadradas y suaves al horno contienen verdaderas chispas de chocolate, están hechas sin jarabe de fructosa de alta concentración y vienen en prácticos paquetes para snack. El producto se está distribuyendo a nivel nacional con un precio minorista inicial de $3.98 por caja que contiene cinco paquetes de snack.
Para celebrar el lanzamiento, la marca está realizando un sorteo 'Sweet Getaway' del 8 de enero al 19 de febrero de 2025. Cinco ganadores y sus invitados ganarán una estancia de fin de semana (del 28 al 30 de marzo) en habitaciones temáticas especiales en Arlo Midtown en la ciudad de Nueva York, mientras que 5,000 ganadores de un segundo premio recibirán una caja gratis de Baked Bites. Además, CHIPS AHOY! está introduciendo una nueva galleta de chocolate con caramelo a su línea Original, disponible a comienzos de 2025.
CHIPS AHOY!는 최신 제품 혁신 - CHIPS AHOY! Baked Bites를 출시합니다. 블론디 버전의 비스킷이 아닌 간식입니다. 사각형 모양의 부드럽게 구운 간식에는 진짜 초콜릿 칩이 들어 있고, 고과당 옥수수 시럽 없이 만들어지며 편리한 스낵 팩으로 제공됩니다. 이 제품은 현재 전국적으로 출시되고 있으며, 5개 스낵 팩이 들어 있는 상자의 시작 소매가는 3.98달러입니다.
출시를 기념하기 위해 이 브랜드는 2025년 1월 8일부터 2월 19일까지 'Sweet Getaway' 경품 이벤트를 진행합니다. 5명의 수상자와 그들의 손님은 뉴욕시의 Arlo Midtown에서 특별 테마 룸에서 주말(3월 28-30)을 보낼 수 있는 기회를 얻게 되며, 5,000명의 2등 수상자에게는 Baked Bites의 무료 상자를 받게 됩니다. 또한, CHIPS AHOY!는 그들의 Original 라인업에 새로운 초콜릿 캐러멜 쿠키를 2025년 초에 출시할 예정입니다.
CHIPS AHOY! lance sa toute nouvelle innovation produit - CHIPS AHOY! Baked Bites, une friandise non-biscuit de type Blondie. Ces friandises carrées, cuites au four, contiennent de véritables pépites de chocolat, sont fabriquées sans sirop de maïs à haute teneur en fructose et se présentent en emballages pratiques pour les collations. Le produit est désormais en cours de lancement à l’échelle nationale à un prix de détail de départ de 3,98 $ par boîte comprenant cinq emballages pour en-cas.
Pour célébrer ce lancement, la marque organise un concours 'Sweet Getaway' du 8 janvier au 19 février 2025. Cinq gagnants et leurs invités auront la chance de passer un week-end (du 28 au 30 mars) dans des chambres thématiques spéciales à l’Arlo Midtown de New York, tandis que 5 000 seconds gagnants recevront une boîte gratuite de Baked Bites. De plus, CHIPS AHOY! introduit un nouveau biscuit au chocolat et au caramel dans sa gamme Original, qui sera disponible au début de 2025.
CHIPS AHOY! bringt seine neueste Produktinnovation auf den Markt - CHIPS AHOY! Baked Bites, eine nicht-Keks-Süßigkeit in der Sorte Blondie. Diese quadratischen, weichgebackenen Leckereien enthalten echte Schokoladenstückchen, werden ohne Hochfructosesirup hergestellt und sind in praktischen Snack-Packungen erhältlich. Das Produkt wird jetzt landesweit eingeführt, mit einem Startverkaufspreis von 3,98 $ pro Box, die fünf Snack-Packungen enthält.
Zur Feier des Launches führt die Marke vom 8. Januar bis 19. Februar 2025 ein Gewinnspiel namens 'Sweet Getaway' durch. Fünf Gewinner und ihre Gäste gewinnen einen Wochenendaubenthalt (vom 28. bis 30. März) in speziell thematisierten Zimmern im Arlo Midtown in New York City, während 5.000 Zweitplatzierte eine kostenlose Box Baked Bites erhalten. Darüber hinaus führt CHIPS AHOY! einen neuen Schokoladen-Karamell-Keks in ihre Original-Linie ein, der Anfang 2025 erhältlich sein wird.
- Product line expansion into sweet baked goods category
- National retail rollout of new product
- Multiple product innovations including new Chocolate Caramel Cookie variety
- None.
Insights
The launch of CHIPS AHOY! Baked Bites represents a strategic expansion into the sweet baked goods category, marking MDLZ's effort to diversify beyond traditional cookies. At
The marketing campaign, centered around an experiential hotel activation, demonstrates MDLZ's commitment to modern engagement strategies. However, while innovative, this product launch is unlikely to materially impact MDLZ's
The simultaneous launch of Chocolate Caramel Cookie variant indicates a two-pronged approach: maintaining core cookie business while exploring new formats. This calculated strategy minimizes cannibalization risks while maximizing shelf presence.
The launch timing aligns with evolving consumer preferences for indulgent yet convenient snacking options. The elimination of high fructose corn syrup responds to growing clean-label demands, while the bite-sized format caters to portion control trends and snacking occasions.
The product's positioning as a "reimagined experience" rather than just another cookie variant shows MDLZ's understanding of Gen Z and millennial consumers' desire for novel food experiences. The immersive marketing campaign leverages the experiential economy trend, though the scale (only 5 winners) suggests this is more about generating social media buzz than driving immediate sales volume.
The
CHIPS AHOY! Celebrates Thick, Square, Soft-Baked Blondies with the "Sweet Getaway" Sweepstakes and Immersive Experience at Arlo Midtown in
Baked into a square shape with a soft and chewy texture inspired by a brownie, CHIPS AHOY! Baked Bites, Blondie variety, are made with delicious, real chocolate chips and no high fructose corn syrup, offering an entirely reimagined CHIPS AHOY! experience. Baked Bites are now available in the Blondie variety, with more flavors to come. Packaged in convenient snack packs that are great for on-the-go snacking, sharing with friends or enjoying at home, this new treat shakes up the chocolate chip cookie brand's offerings as the brand expands into the sweet baked goods category.
To celebrate the launch of Baked Bites, CHIPS AHOY! is giving fans the opportunity to win an ultimate soft, sweet and chocolatey CHIPS AHOY! experience with an immersive stay in limited-edition Baked Bites hotel rooms in
"The introduction of Baked Bites follows a year filled with delicious CHIPS AHOY! innovations from the Mmm-proved Original recipe reveal and Crunchy Gluten Free Cookie, to seasonal limited editions and Big Chewy Cookies," said CHIPS AHOY! Senior Director, Sabrina Sierant. "We're thrilled to introduce Baked Bites, which offers such a unique, soft and chewy snack for chocolate chip lovers, and wanted to treat fans to a truly immersive experience that celebrates the launch and this new and exciting product."
Five first prize winners and their guests will each stay in a Baked Bites themed hotel room, and 5,000 second prize winners will win a free box of new CHIPS AHOY! Baked Bites. Enter for a chance to win at www.CHIPSAHOYBakedBites.com. Those who don't win, and are in
Now rolling out to grocery stores nationally, each box of Baked Bites contains five snack packs and retails starting at
NO PURCHASE NECESSARY. Making a purchase will not increase your chances of winning. Begins at 12:00 AM ET on 1/8/25 and ends at 11:59:59 PM ET on 2/19/25. Open only to legal residents of the 50 US/DC who are 18 years or older. For Official Rules, including how to enter, odds, prize details and restrictions visit www.CHIPSAHOYBakedBites.com. Void where prohibited. Sponsor: Mondelēz Global LLC, 100 Deforest Avenue,
All plans, features and amenities depicted herein are based upon preliminary decor and are subject to change without notice.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
About Arlo Hotels
Arlo Hotels is an independent, experience-driven hotel brand, a home base for explorers and a launch pad for all things local. Easy style and friendly faces welcome guests into a community-driven environment, and intuitively designed guest rooms provide peaceful places to rest and recharge. Each location is a living room away from home, a desk while working on the road, and invites guests to travel their way, every day – with a few surprises along the way. The Arlo portfolio includes Arlo SoHo, Arlo NoMad, Arlo Midtown and Arlo Williamsburg in
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SOURCE Mondelēz International
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