RITZ Crackers Introduces Swicy New Flavor: Hot Honey

Rhea-AI Summary

RITZ, a brand under Mondelez (MDLZ), has announced the launch of its new Hot Honey flavored crackers, expanding its spicy product portfolio. The new offering combines sweet and spicy flavors ('swicy') while maintaining the brand's signature flaky texture.

The product will be available in 13.7oz boxes at major food retailers nationwide. This launch follows recent spicy innovations including RITZ Bits Spicy Queso and RITZ Toasted Chips Sweet Habanero, demonstrating the brand's continued focus on flavor innovation in the spicy snack category.

Positive

• Product line expansion into growing 'swicy' snack category
• Distribution through major retailers nationwide
• Continued innovation in flavor portfolio

Negative

• None.

As part of their ever-growing spicy collection, the brand is heating up America's favorite cracker with a tasty twist.

EAST HANOVER, N.J., Feb. 26, 2025 /PRNewswire/ -- The RITZ Brand is excited to announce the launch of its newest flavor innovation: Hot Honey. This new flavor is sure to excite taste buds everywhere and stand out among the increasingly popular swicy (sweet + spicy) snack offerings.

With a familiar, flaky texture and a rich, hot honey taste, RITZ Hot Honey crackers serve as a creative base for endless toppings. The mix of buttery-flavored richness combined with fiery sweetness provides a great way to spice up any occasion.

"We're always looking for new ways to surprise and delight our fans, and Hot Honey delivers a flavor combination that's both bold and delicious," said Steven Saenen, RITZ Vice President of Marketing. "The sweet heat profile brings a unique twist to our classic cracker, and we can't wait for people to try it!"

RITZ Hot Honey is the brand's latest innovative foray into spicy flavors, but not the first. The news comes on the heels of the recently announced RITZ Bits Spicy Queso and last year's introduction of RITZ Toasted Chips Sweet Habanero. For those looking to add more heat to their snack cabinet, RITZ Hot Honey crackers will be available in 13.7oz boxes at major food retailers nationwide, along with the full suite of the RITZ brand's spicy offerings.

Stay tuned for more innovative and exciting updates from the RITZ brand later in 2025. Fans can follow RITZ on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

Contact
wswnycritz@webershandwick.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/ritz-crackers-introduces-swicy-new-flavor-hot-honey-302384784.html

SOURCE Mondelēz International

FAQ

When will RITZ Hot Honey crackers be available in stores?

RITZ Hot Honey crackers will be available at major food retailers nationwide in 13.7oz boxes starting February 2025.

What other spicy products has MDLZ's RITZ brand recently launched?

RITZ has recently launched RITZ Bits Spicy Queso and RITZ Toasted Chips Sweet Habanero as part of their spicy collection.

What is the new flavor profile of RITZ Hot Honey crackers?

RITZ Hot Honey crackers feature a combination of buttery-flavored richness with fiery sweetness, creating a 'swicy' (sweet + spicy) taste profile.

What size packaging will MDLZ's new RITZ Hot Honey crackers come in?

The new RITZ Hot Honey crackers will be available in 13.7oz boxes.