RITZ CONFIRMS BIG GAME DEBUT IN 2025
RITZ Crackers, owned by Mondelēz International (MDLZ), announces its first-ever Big Game advertisement scheduled for February 9, 2025. The brand will air a 30-second spot created by The Martin Agency, directed by Jake Szymanski, and produced by Gifted Youth and PXP. The campaign will include paid media, retail, PR, and social amplification.
This marks the second consecutive year a Mondelēz International brand will appear during the Big Game ad break. The initiative is part of the company's strategy to evolve its marketing approach and maintain competitiveness in the snacking category. Mondelēz International reported net revenues of approximately $36 billion in 2023.
I RITZ Crackers, di proprietà di Mondelēz International (MDLZ), annunciano il loro primo spot pubblicitario per il Big Game previsto per il 9 febbraio 2025. Il brand trasmetterà un annuncio di 30 secondi realizzato da The Martin Agency, diretto da Jake Szymanski e prodotto da Gifted Youth e PXP. La campagna includerà media a pagamento, vendita al dettaglio, PR e amplificazione sociale.
Questo segna il secondo anno consecutivo in cui un brand di Mondelēz International apparirà durante la pausa pubblicitaria del Big Game. L'iniziativa fa parte della strategia dell'azienda per evolvere il suo approccio di marketing e mantenere la competitività nel settore degli snack. Mondelēz International ha riportato ricavi netti di circa 36 miliardi di dollari nel 2023.
Los RITZ Crackers, propiedad de Mondelēz International (MDLZ), anuncian su primer anuncio para el Big Game programado para el 9 de febrero de 2025. La marca emitirá un spot de 30 segundos creado por The Martin Agency, dirigido por Jake Szymanski y producido por Gifted Youth y PXP. La campaña incluirá medios pagados, venta al por menor, relaciones públicas y amplificación social.
Este es el segundo año consecutivo que una marca de Mondelēz International aparecerá durante el corte comercial del Big Game. La iniciativa forma parte de la estrategia de la empresa para evolucionar su enfoque de marketing y mantener la competitividad en la categoría de snacks. Mondelēz International reportó ingresos netos de aproximadamente 36 mil millones de dólares en 2023.
리츠 크래커는 몬델레즈 인터내셔널(MDLZ)의 소유로, 2025년 2월 9일로 예정된 첫 번째 빅 게임 광고를 발표했습니다. 이 브랜드는 마틴 에이전시가 제작하고 제이크 시메안스키가 감독한 30초 분량의 광고를 방영할 예정이며, 기프트 유스와 PXP가 제작했습니다. 이번 캠페인에는 유료 미디어, 리테일, PR 및 소셜 증폭이 포함됩니다.
이것은 몬델레즈 인터내셔널 브랜드가 빅 게임 광고 중간에 두 번째로 연속해서 등장하는 것입니다. 이 이니셔티브는 회사의 마케팅 접근 방식을 발전시키고 스낵 카테고리에서 경쟁력을 유지하기 위한 전략의 일환입니다. 몬델레즈 인터내셔널은 2023년에 약 360억 달러의 순수익을 보고했습니다.
Les RITZ Crackers, détenus par Mondelēz International (MDLZ), annoncent leur première publicité pour le Big Game prévue le 9 février 2025. La marque diffusera un spot de 30 secondes créé par The Martin Agency, dirigé par Jake Szymanski et produit par Gifted Youth et PXP. La campagne comprendra des médias payants, du retail, des relations publiques et de l'amplification sociale.
C'est la deuxième année consécutive qu'une marque de Mondelēz International apparaît durant la pause publicitaire du Big Game. L'initiative s'inscrit dans la stratégie de l'entreprise pour faire évoluer son approche marketing et maintenir sa compétitivité dans la catégorie des encas. Mondelēz International a déclaré des revenus nets d'environ 36 milliards de dollars en 2023.
RITZ Crackers, im Besitz von Mondelēz International (MDLZ), kündigt seine erste Werbung für das Big Game an, die für den 9. Februar 2025 geplant ist. Die Marke wird einen 30-sekündigen Spot ausstrahlen, der von der Martin Agency erstellt, von Jake Szymanski inszeniert und von Gifted Youth sowie PXP produziert wird. Die Kampagne wird bezahlte Medien, Einzelhandel, PR und soziale Verstärkung umfassen.
Dies markiert das zweite Jahr in Folge, dass eine Marke von Mondelēz International während der Werbepause des Big Games erscheinen wird. Diese Initiative ist Teil der Strategie des Unternehmens, seinen Marketingansatz weiterzuentwickeln und wettbewerbsfähig im Snack-Sektor zu bleiben. Mondelēz International berichtete 2023 von Nettoumsätzen von etwa 36 Milliarden US-Dollar.
- Strategic marketing investment in high-visibility Super Bowl advertising
- Demonstrates marketing budget strength and brand expansion efforts
- Part of broader strategy to maintain market leadership in competitive snacking category
- None.
The brand will make its first-ever Big Game appearance on Feb. 9, 2025.
RITZ Crackers are no stranger to a game day spread, from tailgates outside the stadium to at-home watch parties, and the snacking staple will now make its debut on advertising's biggest stage.
"On a day where our products will be served on party platters nationwide, it seemed only fitting for us to finally make an appearance on the big screen too. This ad buy marks a significant milestone in our journey to transform how fans view the RITZ brand through fresh and unexpected marketing strategies that speak directly to today's consumer," shared Steven Saenen, RITZ Vice President Marketing. "The creative is also our boldest yet, designed to raise the bar and meet the moment. We are excited to put it out into the world."
The beloved cracker brand will air a 30-second spot from The Martin Agency on February 9, 2025. The spot will be directed by Jake Szymanski and produced by Gifted Youth and PXP. The campaign will also include paid media, retail, PR and social amplification.
This marks the second year in a row that a Mondelēz International snack brand will appear during the ad break.
"At Mondelēz, we understand that success in the snacking category requires more than just great products and are consistently dreaming up new ways to evolve our marketing approach to better connect with our fans and stay competitive," said Tanya Berman, Mondelēz Senior Vice President Biscuit. "An integral part of that strategy is to ensure our presence on the right platforms, and it isn't the first time one of our brands has risen to the challenge of capturing the massive cultural phenomenon that is the Big Game. We are energized by the fresh approach the RITZ brand is taking and believe it will set the tone for a remarkable year of sustained success in an increasingly competitive snack market."
For more information and updates on the Big Game ad, fans can visit RITZ at www.tasteofwelcome.com and follow RITZ® on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
Media Contact
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1. Nielsen Connect xAOC+C L52W/E 11/17/24
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SOURCE Mondelēz International
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