RITZ Bits Cracker Sandwiches Heat Up The Snack Aisle With Bold New Spicy Queso Flavor
RITZ Bits Cracker Sandwiches (MDLZ) has launched its first new flavor in nearly a decade - Spicy Queso. This product innovation combines rich, creamy cheese flavor with a spicy kick, responding to consumer demands for bold flavors. The new flavor follows the successful launch of RITZ Toasted Chips' Sweet Habanero flavor earlier this year.
The product will be available in 3oz snack-sized bags at convenience stores starting December 2024, with 8.8oz boxes hitting major food retailers in February 2025. This launch represents RITZ's strategic expansion of its flavor portfolio, targeting consumers seeking exciting snacking options.
I cracker sandwich RITZ Bits (MDLZ) hanno lanciato il loro primo nuovo gusto in quasi un decennio - Spicy Queso. Questa innovazione di prodotto combina un ricco e cremoso sapore di formaggio con un tocco piccante, rispondendo alle richieste dei consumatori per sapori audaci. Il nuovo gusto segue il lancio di successo del gusto Sweet Habanero delle RITZ Toasted Chips all'inizio di quest'anno.
Il prodotto sarà disponibile in sacchetti da snack da 3oz nei negozi di alimentari a partire da dicembre 2024, con scatole da 8.8oz che arriveranno presso i principali rivenditori alimentari a febbraio 2025. Questo lancio rappresenta l'espansione strategica di RITZ del suo portfolio di gusti, mirando ai consumatori in cerca di opzioni di snack entusiasmanti.
Los sándwiches de galletas RITZ Bits (MDLZ) han lanzado su primer nuevo sabor en casi una década - Spicy Queso. Esta innovación de producto combina un rico y cremoso sabor a queso con un toque picante, respondiendo a la demanda de los consumidores por sabores audaces. El nuevo sabor sigue al exitoso lanzamiento del sabor Sweet Habanero de RITZ Toasted Chips a principios de este año.
El producto estará disponible en bolsas de 3oz para snack en tiendas de conveniencia a partir de diciembre de 2024, con cajas de 8.8oz que llegarán a los principales minoristas de alimentos en febrero de 2025. Este lanzamiento representa la expansión estratégica del portafolio de sabores de RITZ, dirigido a consumidores que buscan opciones de snacks emocionantes.
리츠 비츠 크래커 샌드위치 (MDLZ)가 거의 10년 만에 첫 번째 새로운 맛 스파이시 케소를 출시했습니다. 이 제품 혁신은 풍부하고 크리미한 치즈 맛과 매콤한 맛을 결합하여 대담한 맛을 원하는 소비자들의 요구에 응답합니다. 새로운 맛은 올해 초 리츠 토스티드 칩의 스위트 하바네로 맛의 성공적인 출시 이후 나온 것입니다.
이 제품은 2024년 12월부터 편의점에서 3oz 스낵 사이즈 백으로 출시되며, 2025년 2월에는 주요 식료품 소매점에서 8.8oz 박스가 판매될 예정입니다. 이번 출시로 리츠는 소비자들에게 흥미로운 스낵 옵션을 제공하기 위해 자사의 맛 포트폴리오를 전략적으로 확장하고 있습니다.
Les sandwichs de crackers RITZ Bits (MDLZ) ont lancé leur première nouvelle saveur en près d'une décennie - Spicy Queso. Cette innovation produit combine une saveur de fromage riche et crémeuse avec un goût épicé, répondant à la demande des consommateurs pour des saveurs audacieuses. La nouvelle saveur fait suite au lancement réussi de la saveur Sweet Habanero des RITZ Toasted Chips plus tôt cette année.
Le produit sera disponible en sachets de 3oz dans les magasins de proximité à partir de décembre 2024, avec des boîtes de 8.8oz qui arriveront chez les grands détaillants alimentaires en février 2025. Ce lancement représente l'expansion stratégique du portefeuille de saveurs de RITZ, visant les consommateurs à la recherche d'options de snacking excitantes.
RITZ Bits Cracker Sandwiches (MDLZ) hat seinen ersten neuen Geschmack seit fast einem Jahrzehnt eingeführt - Spicy Queso. Diese Produktinnovation kombiniert einen reichhaltigen, cremigen Käsegeschmack mit einer würzigen Note und reagiert damit auf die Verbraucherwünsche nach kräftigen Aromen. Der neue Geschmack folgt auf die erfolgreiche Einführung des Geschmacks Sweet Habanero der RITZ Toasted Chips Anfang dieses Jahres.
Das Produkt wird ab Dezember 2024 in 3oz Snackgrößenbeuteln in den Lebensmittelgeschäften erhältlich sein, während 8.8oz Kartons im Februar 2025 bei großen Lebensmittelhändlern erhältlich sein werden. Dieser Launch stellt die strategische Erweiterung des Geschmacksportfolios von RITZ dar, das Verbraucher anspricht, die nach aufregenden Snackoptionen suchen.
- First product innovation for RITZ Bits in nearly 10 years, showing renewed focus on portfolio expansion
- Strategic alignment with consumer trends demanding bold flavors
- Phased distribution strategy across convenience stores and major retailers
- None.
Insights
The launch of Spicy Queso RITZ Bits represents a calculated move by Mondelēz to capitalize on two major snacking trends: spicy flavors and nostalgic brands with modern twists. This product innovation aligns with the growing consumer demand for bold, ethnic-inspired flavors, particularly in the
Beloved bite-sized snack rolls out its first new flavor in nearly a decade, offering up a mouthwatering blend of spicy and cheesy in each crunchy bite
EAST HANOVER, N.J., Dec. 12, 2024 /PRNewswire/ -- For the first time in nearly a decade, RITZ Bits Cracker Sandwiches are introducing a brand-new flavor to heat things up: Spicy Queso. Offering a savory, flavorful taste, RITZ Bits Spicy Queso Cracker Sandwiches are a delicious addition to spice up your snack collection – whether you're munching at home or snacking on the go.
"With Spicy Queso, we're answering consumers' demands for exciting, bold flavors and turning up the heat on the RITZ Bits you know and love," said Steven Saenen, RITZ Vice President of Marketing. "It's a bold twist on your childhood favorite, with a kick in each mini bite."
The RITZ brand is tapping into consumer trends with its latest flavor innovation: a layered experience that combines rich, creamy cheese flavor with a bold, spicy kick. Spicy Queso is the latest addition to the RITZ brand flavor lineup, following the successful launch of RITZ Toasted Chips' Sweet Habanero flavor earlier this year.
RITZ Bits Cracker Sandwiches are known for their tiny, bite-sized proportions and rich flavors that make for a delectable and mouthwatering bite. The new addition to the RITZ Bits portfolio will be available in snack-sized bags (3oz) at convenience store locations starting this month. Larger boxes (8.8oz) will be available at major food retailers starting in February 2025.
Stay tuned for more innovative and exciting updates from the RITZ brand later in 2025. Fans can follow @ritzcrackers on Instagram and X.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately
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SOURCE Mondelēz International
FAQ
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