OREO BRAND ENCOURAGES FANS TO CELEBRATE THE HOLIDAY SEASON EARLY, OFFERING $100,000 IN PRIZES TO THOSE WHO DECORATE STARTING NOVEMBER 1

Rhea-AI Summary

OREO cookies is launching the 'Holiday OREO Allowance' (HOA) campaign, encouraging fans to start decorating for the holidays early. 100 lucky fans will have a chance to win $100,000 in prizes by sharing photos of their seasonal decorations. The winners will receive a $1,000 'allowance' along with OREO cookies and a yard sign.

The OREO brand creates a "Holiday OREO Allowance" (HOA) to spread holiday cheer earlier than ever

EAST HANOVER, N.J., Nov. 1, 2023 /PRNewswire/ -- America's favorite cookie, OREO cookies, is embracing the holiday season early and encouraging fans to join in their mission to deck the halls (inside and out!) starting November 1st. While holiday decorating typically doesn't start until after Thanksgiving, this year, the OREO brand is asking fans 'why wait?' The seriousness of some community guidelines, stuffy pop culture 'norms' or outdated traditions can take the playfulness out of decorating for the holidays – but the OREO brand is encouraging festive fans to kick off the season in style as early as they'd like – and rewarding some of those who get into the holiday spirit early!

The most playful HOA on the block – the Holiday OREO Allowance – will award $100,000 in prizes amongst 100 lucky fans who share photos of their seasonal decorations up well before Thanksgiving. The brand recommends winners use the prize or "allowance" to continue spreading holiday cheer and creating neighborly connections throughout their communities all season long.

"The OREO brand is always looking to help our fans and their families create playful connections, and there's no season that brings people together more than the holidays – so why restrict the merriment by waiting until after Thanksgiving to decorate?" said Vishnu Nair, Senior Brand Manager at the OREO brand. "With the Holiday OREO Allowance, we are calling on our most festive fans to join us in bringing the magic of the season to life extra early this year."

For a chance to win a $1,000 "allowance," fans must follow @OREO and share a photo of their current holiday decorations on either Instagram or Twitter/X between Wednesday, November 1st and Friday, November 17th, using the campaign hashtags #HolidayOREOAllowance and #OREOSweepstakes in the caption of their post. Winners will be chosen at random to receive an HOA (Holiday OREO Allowance) "Welcome Kit", including the $1,000 "allowance", OREO cookies to share with family and friends and a yard sign to proudly show they're a member of the OREO HOA.

No Purchase Necessary. Open to residents of the 50 U.S./D.C. and PR 18 yrs+. See Official Rules for entry periods, number of prizes available per entry period, prize description and odds. Head to OREO.com/OreoHolidayHOA for the Official Rules and to learn more about the program, and follow @OREO on Instagram and X/Twitter.

About OREO^® Cookie
OREO^® is America's favorite cookie, available in more than 100 countries around the globe. Over 60 billion OREO^® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO^® cookies have been sold since the first OREO^® biscuit was developed in 1912. For more information, follow OREO^® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately $27 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO®, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter/X at www.twitter.com/MDLZ.

Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com

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SOURCE Mondelēz International

FAQ

What is the 'Holiday OREO Allowance' campaign?

The 'Holiday OREO Allowance' (HOA) campaign is an initiative by OREO cookies to encourage fans to start decorating for the holidays early. Fans can participate by sharing photos of their seasonal decorations on Instagram or Twitter using the campaign hashtags.

What are the prizes for the 'Holiday OREO Allowance' campaign?

There will be $100,000 in prizes awarded to 100 lucky fans. Each winner will receive a $1,000 'allowance', OREO cookies to share with family and friends, and a yard sign.

How can I participate in the 'Holiday OREO Allowance' campaign?

To participate, you need to follow @OREO on Instagram or Twitter, share a photo of your current holiday decorations, and use the campaign hashtags #HolidayOREOAllowance and #OREOSweepstakes in the caption of your post.

Who is eligible to participate in the 'Holiday OREO Allowance' campaign?

The campaign is open to residents of the 50 U.S./D.C. and PR who are 18 years or older.

Where can I find the Official Rules for the 'Holiday OREO Allowance' campaign?

You can find the Official Rules and learn more about the campaign on OREO.com/OreoHolidayHOA.