Mondelēz Returns to March Madness® With a New TV Spot Featuring Superstars Juju Watkins and Jackson Shelstad
Mondelēz International (MDLZ) announces its return to March Madness® as an Official Corporate Partner, featuring college basketball stars Juju Watkins and Jackson Shelstad in a new 30-second TV spot airing March 13, 2025. The company is partnering with nine NCAA athletes across its brands OREO, RITZ, CHIPS AHOY!, WHEAT THINS, and TRISCUIT.
The campaign includes a consumer sweepstakes offering chances to win a VIP trip to the 2026 NCAA Final Four® through the Win Time Outz microsite. Mondelēz will host fan experiences at both the Men's Final Four in San Antonio (April 4-7) and Women's Final Four in Tampa (April 3-6), featuring product sampling and athlete meet-and-greets.
This initiative builds on Mondelēz's sports focus, following RITZ's first Big Game spot and a partnership with Inter Miami CF. The company reported 2024 net revenues of $36.4 billion, operating in over 150 countries with brands including OREO, CADBURY, and CLIF BAR.
Mondelēz International (MDLZ) annuncia il suo ritorno a March Madness® come Partner Corporate Ufficiale, con i campioni di basket universitario Juju Watkins e Jackson Shelstad in un nuovo spot televisivo di 30 secondi che andrà in onda il 13 marzo 2025. L'azienda collabora con nove atleti NCAA attraverso i suoi marchi OREO, RITZ, CHIPS AHOY!, WHEAT THINS e TRISCUIT.
La campagna include un concorso per i consumatori che offre la possibilità di vincere un viaggio VIP per il Final Four NCAA 2026 attraverso il microsito Win Time Outz. Mondelēz ospiterà esperienze per i fan sia al Men's Final Four a San Antonio (dal 4 al 7 aprile) che al Women's Final Four a Tampa (dal 3 al 6 aprile), con degustazioni di prodotti e incontri con gli atleti.
Questa iniziativa si basa sul focus sportivo di Mondelēz, dopo il primo spot di RITZ per il Big Game e una partnership con l'Inter Miami CF. L'azienda ha riportato ricavi netti nel 2024 di 36,4 miliardi di dollari, operando in oltre 150 paesi con marchi tra cui OREO, CADBURY e CLIF BAR.
Mondelēz International (MDLZ) anuncia su regreso a March Madness® como Socio Corporativo Oficial, con las estrellas del baloncesto universitario Juju Watkins y Jackson Shelstad en un nuevo anuncio de televisión de 30 segundos que se emitirá el 13 de marzo de 2025. La empresa se asocia con nueve atletas de la NCAA a través de sus marcas OREO, RITZ, CHIPS AHOY!, WHEAT THINS y TRISCUIT.
La campaña incluye un concurso para consumidores que ofrece oportunidades para ganar un viaje VIP a la Final Four de la NCAA 2026 a través del micrositio Win Time Outz. Mondelēz organizará experiencias para los aficionados tanto en la Men's Final Four en San Antonio (del 4 al 7 de abril) como en la Women's Final Four en Tampa (del 3 al 6 de abril), con degustaciones de productos y encuentros con atletas.
Esta iniciativa se basa en el enfoque deportivo de Mondelēz, tras el primer anuncio de RITZ para el Big Game y una asociación con el Inter Miami CF. La empresa reportó ingresos netos de 36.4 mil millones de dólares en 2024, operando en más de 150 países con marcas como OREO, CADBURY y CLIF BAR.
몬델리즈 인터내셔널 (MDLZ)는 공식 기업 파트너로서 March Madness®에 다시 참여한다고 발표하며, 2025년 3월 13일에 방영될 30초 TV 광고에서 대학 농구 스타 주주 왓킨스와 잭슨 쉘스태드를 선보입니다. 이 회사는 OREO, RITZ, CHIPS AHOY!, WHEAT THINS, TRISCUIT 브랜드를 통해 9명의 NCAA 선수들과 협력하고 있습니다.
캠페인에는 Win Time Outz 마이크로사이트를 통해 2026 NCAA 파이널 포(Final Four)로의 VIP 여행을 획득할 수 있는 소비자 경품 행사도 포함되어 있습니다. 몬델리즈는 샌안토니오에서 열리는 남자 파이널 포(4월 4-7일)와 탬파에서 열리는 여자 파이널 포(4월 3-6일)에서 팬 경험을 주최하며, 제품 시식과 선수와의 만남이 포함됩니다.
이번 이니셔티브는 RITZ의 첫 번째 빅 게임 광고와 인터 마이애미 CF와의 파트너십에 이어 몬델리즈의 스포츠 중심을 기반으로 합니다. 이 회사는 2024년 순수익이 364억 달러라고 보고했으며, OREO, CADBURY, CLIF BAR 등의 브랜드로 150개 이상의 국가에서 운영되고 있습니다.
Mondelēz International (MDLZ) annonce son retour à March Madness® en tant que Partenaire Corporate Officiel, mettant en vedette les stars du basketball universitaire Juju Watkins et Jackson Shelstad dans un nouveau spot télévisé de 30 secondes diffusé le 13 mars 2025. L'entreprise s'associe à neuf athlètes de la NCAA à travers ses marques OREO, RITZ, CHIPS AHOY!, WHEAT THINS et TRISCUIT.
La campagne comprend un concours pour les consommateurs offrant des chances de gagner un voyage VIP pour le Final Four NCAA 2026 via le microsite Win Time Outz. Mondelēz organisera des expériences pour les fans lors du Men's Final Four à San Antonio (du 4 au 7 avril) et du Women's Final Four à Tampa (du 3 au 6 avril), avec des dégustations de produits et des rencontres avec des athlètes.
Cette initiative s'inscrit dans le cadre de l'orientation sportive de Mondelēz, après le premier spot de RITZ pour le Big Game et un partenariat avec l'Inter Miami CF. L'entreprise a déclaré des revenus nets de 36,4 milliards de dollars en 2024, opérant dans plus de 150 pays avec des marques telles qu'OREO, CADBURY et CLIF BAR.
Mondelēz International (MDLZ) gibt seine Rückkehr zu March Madness® als offizieller Unternehmenspartner bekannt und präsentiert die College-Basketball-Stars Juju Watkins und Jackson Shelstad in einem neuen 30-sekündigen TV-Spot, der am 13. März 2025 ausgestrahlt wird. Das Unternehmen arbeitet mit neun NCAA-Athleten über seine Marken OREO, RITZ, CHIPS AHOY!, WHEAT THINS und TRISCUIT zusammen.
Die Kampagne umfasst ein Verbraucherrennen, das die Chance bietet, eine VIP-Reise zum NCAA Final Four® 2026 über die Win Time Outz-Microsite zu gewinnen. Mondelēz wird Fan-Erlebnisse sowohl beim Men's Final Four in San Antonio (4. bis 7. April) als auch beim Women's Final Four in Tampa (3. bis 6. April) veranstalten, mit Produktproben und Treffen mit Athleten.
Diese Initiative baut auf dem sportlichen Fokus von Mondelēz auf, nach dem ersten Big Game-Spot von RITZ und einer Partnerschaft mit Inter Miami CF. Das Unternehmen meldete 2024 Nettoumsätze von 36,4 Milliarden Dollar und ist in über 150 Ländern mit Marken wie OREO, CADBURY und CLIF BAR tätig.
- Strong brand presence across multiple NCAA events with expanded portfolio reach
- Strategic sports marketing expansion with NCAA partnership and Inter Miami CF deal
- Substantial market presence with $36.4B in net revenues (2024)
- Geographic diversification across 150+ countries
- None.
Mondelēz is teaming up with nine current and former NCAA® athletes to drive excitement and buzz throughout the tournament
As part of the partnership, college basketball superstars Juju Watkins (University of
- Athletes Drafted by the RITZ Brand:
- Caleb Love, University of Arizona
- Juju Watkins, University of
Southern California
- Athletes Drafted by the OREO Brand:
- Brandon Dwyer, Florida Gulf Coast University
- Flau'jae Johnson, Louisiana State University
- Athletes Drafted by the CHIPS AHOY! Brand:
- Jackson Shelstad, University of Oregon
- Chloe Kitts, University of South Carolina
- Jalil Bethea, University of Miami
- Athletes Drafted by the WHEAT THINS and TRISCUIT Brands:
- Breanna Stewart, New York Liberty and formerly University of Connecticut
- RJ Davis, University of North Carolina
Throughout the tournament, Mondelēz International brands OREO, RITZ, CHIPS AHOY!, TRISCUIT, and WHEAT THINS will leverage their official partnership to get some lucky March Madness® fans unrivaled access to the Final Four® and game-changing prizes. Users are invited to visit the Win Time Outz microsite daily to earn sweepstakes entries for free or by entering a product UPC, trying out crowd-pleasing recipes, and even playing a virtual Pop-A-Shot game branded with Mondelēz gameday favorites. Players can test their skills and earn chances to win one of hundreds of prizes including a trip to the 2026 NCAA Men's or Women's Final Four. Other prizes include a personalized message on social media from an NCAA partner athlete, autographed merch, gift cards, and more! *See below for additional details including a link to the Official Rules.
At the Men's Final Four, the RITZ, OREO, CHIPS AHOY! and WHEAT THINS brands will also host the ultimate fan experience and offer giveaways at the San Antonio Fan Fest from April 4-7. Brandon Dwyer of Florida Gulf Coast University will surprise fans with a chance to win a Mystery Box Challenge. Attendees can also try RITZ Toasted Chips, CHIPS AHOY! Big Chewy Cookies and Blondie Baked Bites, as well as belVita Banana Energy Bites during the activities.
The belVita brand will have an inaugural presence on the ground for the NCAA Women's Final Four, in
The Mondelēz portfolio presence at the March Madness tournament builds on what's already flourishing into a long-term focus on sports, including the RITZ brand's first ever Big Game spot and a recently announced partnership between Mondelēz with Inter Miami CF.
"Mondelēz is a proud and long-time NCAA corporate partner, and this year marks an exciting step forward with the expansion of our portfolio's presence at the Women's Final Four," said Tanya Berman, Senior Vice President, Biscuits. "Our expanded partnership is another testament to how our brands continue to show up on gameday snack platters across the country."
*NO PURCHASE NECESSARY TO ENTER. Open to residents of the 50 U.S./D.C. & Puerto Rico 18 years+. Ends 4/7/25. Game has 3 phases with different prizes; see Official Rules for dates. Visit microsite for Rules incl. free entry method. Void where prohibited.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
Media Contact
Weber Shandwick RITZ Team
wswnycritz@webershandwick.com
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SOURCE Mondelēz International
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