Mondelēz International Announces Significant Packaging Innovation with Philadelphia Packaging Set to be Made with Recycled Plastic

Rhea-AI Summary

Mondelēz International announced that Philadelphia cream cheese will use recycled plastic packaging across Europe starting in 2022. This move highlights the brand's commitment to sustainability and aims to incorporate 5% recycled content in all plastic packaging. Philadelphia is the first major cream cheese brand to adopt this innovative technology, which reduces environmental impact and supports a circular economy. The initiative aligns with Mondelēz's long-term sustainability goals, including making 100% of its packaging recyclable by 2025 and reducing overall waste.

Positive

• Philadelphia cream cheese will use recycled plastic packaging starting in 2022, leading sustainability efforts in the sector.
• The initiative supports a circular economy by reducing the need for new virgin materials.
• Mondelēz aims for 100% of its packaging to be recyclable by 2025, currently achieving 93%.

Negative

• None.

• World’s most popular cream cheese intends to utilize recycled plastic containers starting in 2022 to spread a more sustainable future
  
• Uses recycled material from innovative advanced recycling technology
• Important step in company’s long-term goal to achieve zero net waste        

CHICAGO, Ill., June 02, 2020 (GLOBE NEWSWIRE) -- Mondelēz International today announced that Philadelphia cream cheese sold across Europe is to be made with recycled plastic packaging, starting from 2022. The iconic brand will pioneer this packaging innovation, representing an important step in the company’s goal to reduce its impact on the environment and its commitment to use 5% recycled content across all plastic packaging.

As the first major cream cheese brand using recycled plastic in its packaging, Philadelphia will scale an innovative technology that that keeps food safe and delicious but doesn’t end up in the environment, helping to advance a more sustainable future for plastic packaging.  “It is vital to find and implement innovative, viable solutions to help stop plastic from getting into the environment, where it doesn’t belong,” said Vince Gruber, Executive Vice President and President, Europe for Mondelēz International. “Philadelphia’s anticipated use of recycled material is an important step in limiting this waste while supporting a closed loop system. As part of our mission to lead the future of snacking by offering the right snack, for the right moment, made the right way our iconic brands are committed to leveraging their scale to reduce our impact on the environment.”

The increased use of recycled plastic will drive demand for recycled material and significantly reduce the need to produce new virgin material, supporting a so-called circular economy for plastic – a sustainable loop that keeps valuable materials in circulation and reduces waste.  With every purchase and recycling of Philadelphia products across Europe, consumers will play an important role in keeping plastic waste out of the environment and meaningfully contribute to a more sustainable future for people and planet.

“Our purpose is to empower people to snack right and a big part of this is making sure our snacks use less energy, water and waste – including integrating more sustainably sourced packaging materials,” said Chris McGrath, Vice President and Chief of Impact, Sustainability and Well-being at Mondelēz International.  “Innovations like advanced recycling help us find sustainable sources of previously hard-to-recycle material and support our journey towards zero net waste. We also know that designing our packaging for recyclability alone won’t solve the problem of plastic waste, which is why we support public-private initiatives to increase recovery and recycling rates across the world.”  

“We are pleased to partner with Mondelēz International in providing packaging made with recycled plastic from advanced recycling technology. By recovering and diverting waste that would have otherwise been sent to landfill or incineration, we are working towards our common goal of promoting a circular economy,“ said Jean-Marc Galvez, President Consumer Packaging International, Berry Global.

Philadelphia’s commitment to advancing packaging innovation is part of Mondelēz International’s long-term sustainability and well-being targets, which are focused on driving positive impact and meaningful change at scale.  These commitments include sustainably sourcing key materials, reducing the company’s environmental footprint and respecting the rights of all people across its value chain.  Mondelēz International is also a participant of the Ellen MacArthur Foundation's New Plastics Economy and a signatory of its Global Commitment, which unites more than 450 businesses, governments and other organisations behind a common vision of a circular economy for plastic, in which it never becomes waste or pollution.  As part of these commitments Mondelēz International will ensure that 100% of its packaging is designed to be recyclable and labelled with recycling information by 2025 and is on track to meet that target with 93% of the company’s packaging designed to be recyclable today. 

The 2019 Snacking Made Right Report provides a comprehensive update on the company’s 2025 sustainable and mindful snacking goals and its progress towards achieving these goals.

About Philadelphia

Philadelphia is the world's most popular cream cheese. For more than 100 years Philadelphia has been pioneering the cream cheese standards to bring the great taste everyone loves. Philadelphia’s signature taste – the mix of freshness and creaminess - uplifts the pleasure of eating, creating food moments and shared occasions that everyone loves. Available in regular, light, lightest and flavored varieties, Philadelphia cream-cheese comes in regular and snack sizes.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2019 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

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12%; width:12%; min-width:12%;">Contact:	88%; width:88%; min-width:88%;">Maggie McKerr (Media)
	+1 847 943 5048
	news@mdlz.com

FAQ

What significant change is Mondelēz making for Philadelphia cream cheese packaging?

Mondelēz is introducing recycled plastic packaging for Philadelphia cream cheese across Europe starting in 2022.

How much recycled content will be included in Philadelphia cream cheese packaging?

The aim is to incorporate 5% recycled content in all plastic packaging.

What are Mondelēz's sustainability goals regarding packaging by 2025?

Mondelēz plans for 100% of its packaging to be recyclable by 2025.

Is Philadelphia the first brand to use recycled plastic in cream cheese packaging?

Yes, Philadelphia is the first major cream cheese brand to adopt recycled plastic packaging.

What does the initiative by Philadelphia cream cheese support?

The initiative supports a circular economy and aims to reduce environmental impact.