Join the Back-to-School Bash with Limited-Edition Nabisco Multipack Snacks Featuring Characters from Nintendo Switch Games
- Consumers have a chance to win a Nintendo Switch Prize Pack or a trip to Super Nintendo World at Universal Studios Hollywood.
- None.
Four beloved Nabisco brands are giving fans the chance to level up their snacking experience.
Nabisco Multipacks bring characters from the Mario Kart 8 Deluxe, Mario Party Superstars, Super Mario Odyssey, and Luigi's Mansion 3 games to life on family-favorite snacks like Teddy Grahams, Chips Ahoy!, OREO Mini and RITZ Bits packaging. Each 12-count multipack package has undergone a graphics takeover featuring iconic characters including Mario, Luigi, Yoshi, and Princess Peach. Three more characters from each game are featured on the custom pouches within each package. The limited-edition multipacks are available nationally now until October 31, 2023.
"Summer might be in full swing, but that doesn't mean the fun has to stop!" says Jenn Weber Krane, Senior Associate Brand Manager – Multipacks. "We're so excited to bring these playful back-to-school multipack snacks to stores — and to lunchboxes everywhere."
But there's more ways to participate: Shoppers can also enter in stores by scanning a QR code or at nabiscobacktoclass.com for the chance to win a Nintendo Switch Prize Pack, with 50 first-prize winners taking home a Nintendo Switch Prize Pack, and one grand prize winner receiving an all-expenses paid trip to Super Nintendo World™ at Universal Studios Hollywood.
As part of the Nintendo Switch Prize Pack, the Nintendo Switch – OLED Model system features a vibrant 7-inch OLED screen, a wide adjustable stand for tabletop mode, a dock with a wired LAN port (LAN cable sold separately), 64GB of internal storage (a portion of which is reserved for use by the system), and enhanced audio for handheld and tabletop play. Nintendo Switch – OLED Model allows players to play on a TV and share the detachable Joy-Con controllers for right-out-of-the-box multiplayer fun. Plus, the system can be taken on the go to enjoy its play-anywhere versatility.
Here are all the ways Nabisco and Nintendo Switch fans can get in on the fun:
- By enjoying snacks: Each brand will have a graphics takeover which features a Nintendo Switch™ game property. Characters that appear on the 12-count Multipack box and pouch designs will come from the following games:
- Mario Kart 8 Deluxe – Teddy Grahams
- Mario Party Superstars – Chips Ahoy!
- Super Mario Odyssey – OREO Mini
- Luigi's Mansion 3 – RITZ Bits
- In the grocery store: Jumping into the world of Nintendo Switch games starts at the store where shoppers will find our new school bus and locker displays, which incorporate attention-grabbing characters, game posters, and our beloved Nabisco brands.
- On their phones: Warp into a great school year by registering for the sweepstakes on the Nabisco microsite nabiscobacktoclass.com by scanning the QR code on the in-store Point-of-Sale display or package. Consumers can complete on-site activities such as Super Snack Stash and Mix 'N' Match-Up to earn bonus sweepstakes entries and to see if they're an instant winner. Bonus entries can be earned by sharing news about the sweepstakes on their social media pages as well as viewing the "Family Fun Night Sweet & Salty Snack Board." Sweepstakes prizes include:
- First Prizes: 50 Nintendo Switch Prize Packs which includes a Nintendo Switch – OLED Model system and a download code for a digital game on the Nintendo Switch system and an assortment of Nabisco Back to Class Packs including notebooks, backpacks, water bottles and more.
- Grand Prize: 1 Trip to Super Nintendo World™ at Universal Studios Hollywood, 1 Nintendo Switch Prize Pack, and an assortment of Nabisco Back to Class Packs including notebooks, backpacks, water bottles and more.
- Instant Win Prizes: An assortment of Nabisco Back to Class Packs including notebooks, backpacks, water bottles and more.
Hungry for more? Learn about OREO's partnership with Nintendo, including the OREO x Super Mario™ cookies.
NO PURCHASE OR SCAN NECESSARY TO ENTER THE 2023 NABISCO BACK-TO-CLASS BASH Promotion. Std. msg&data rates apply to scans. Promotion starts 12:00 am ET on 7/1/23 and ends 11:59 pm ET on 10/31/23. Open to residents of the 50 United States, D.C., &
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately
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