HALLS Partners with Grammy Nominated Atlanta Rapper Latto to Launch 'Rapper Wrote This Wrapper' Campaign
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Just in time for cold and flu season, HALLS is releasing limited edition packaging with wrappers featuring 'pep talks' written by Latto
The launch of the new wrappers marks the first time HALLS has refreshed the pep talks in over a decade. Fans can check out the new limited-edition wrappers starting October 4th on Amazon.com when the Latto x HALLS Honey Lemon Share Jar (250 ct) will become available for purchase, while supplies last, for SRP
"The HALLS brand is excited to see this partnership come to life and for people to check out the new limited-edition packaging," said Alex Derrig, HALLS Brand Manager. "As someone who knows the importance of having reliable sore throat relief, and who offered a modern voice to the brand's iconic pep talks, there was no better partner for this campaign than Latto."
The limited-edition wrappers will feature a variety of 16 different pep talks inspired by Latto's hit songs, and even some new things in the works, and offer words of encouragement like "keep your crown on" and "belief in relief" when you need them most.
"Working with HALLS has been an incredible experience," said Latto. "HALLS has always been my go-to when my throat is irritated and the pep talks on the wrappers provide lighthearted emotional relief when I'm not feeling my best. Fans are always on the lookout for what lyrics I'm working on and what's coming next for me - which is why I can't wait for people to check out my new lines on the limited-edition wrappers, and I hope they can help make someone's day a little brighter."
The RCA Records signee isn't the only icon HALLS is collaborating with on new pep talks. Fans of the brand can head over to Instagram (@halls_us) and comment on the brand's posts starting October 5 with their own original pep talk. The brand may even select a few comments to be featured on new wrappers in Fall 2024.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2022 net revenues of approximately
About HALLS®
HALLS is America's #1 selling cough drop brand that provides cough and sore throat relief when you need it most so that you can get back to doing the things you love. HALLS offers a wide variety of products, including HALLS Cough Drops, HALLS Breezers Throat Drops, and HALLS Defense Dietary Supplement Drops, all available in both regular and sugar-free forms! For more information, visit www.gethalls.com, and follow HALLS on social media (@halls on Twitter/Facebook, and @get_halls on Instagram).
About Latto:
Two-time Grammy nominated, breakout Queen of Da Souf rapper Latto has been making a name for herself since she was eight years old and hasn't stopped since. The Rap Game Season One winner has continually released music and in 2020, it landed the ATL-based artist a deal with RCA Records. In the past three years, the 24-year-old released her project Queen of Da Souf, her album 777 and loose singles while continuing to elevate and garner accolade after accolade. When Latto released her critically acclaimed album 777 in March 2022 it debuted in the top 20 at #15 on the Billboard Hot 200 chart and top 10 at #6 on the Billboard Top Rap Albums chart in addition to embarking on her first headlining tour, the 777 Tour. Accolades she's earned over the years include the following – she's the first female rapper to ever have a #1 record at Pop, Rhythm and Urban Radio with the same single ("Big Energy"), the first solo female rapper from
HALLS Contact:
Nikki Bracci / Nbracci@webershandwick.com
Latto Contact:
Amanda Zimmerman / amanda.zimmerman@rcarecords.com
Related Links:
https://www.mondelezinternational.com
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