CHIPS AHOY!® IS HERE FOR HAPPY IN 2023 WITH NEW CONFETTI CAKE-FLAVORED COOKIES

Rhea-AI Summary

Chips Ahoy! has announced a new cookie flavor, Chewy Confetti Cake Cookies, to celebrate its 60th birthday, launching nationwide in January. This new flavor features confetti cake taste with colorful sprinkles, aiming to appeal to Gen-Z consumers. The cookies are set to retail for $4.99 in family-size packages. With a focus on bringing joy and new sensory experiences, the brand intends to engage customers with this innovative product while maintaining its traditional cookie quality.

Positive

• Launch of new Chewy Confetti Cake Cookies aims to attract Gen-Z consumers.
• New product aligns with Chips Ahoy!'s 60th anniversary, enhancing brand visibility.
• Targeted retail price of $4.99 may appeal to family-oriented shoppers.

Negative

• None.

Chips Ahoy! to launch new, chewy flavor creation aimed at making everyday a celebration

EAST HANOVER, N.J., Dec. 8, 2022 /PRNewswire/ -- There's a lot to celebrate in the New Year as Chips Ahoy! is announcing the launch of a new cookie variety: Chewy Confetti Cake Cookies. Inspired by the brand's upcoming 60^th birthday celebration, Chips Ahoy! is bringing the happy to everyday with its new confetti cake-flavored chewy cookies with colorful rainbow sprinkles. Chips Ahoy! Chewy Confetti Cake Cookies will be available in stores nationwide starting in January – and are sure to make every day feel like a celebration.

"We all know that Chips Ahoy! is here for the happy. Now, for its 60th birthday, it's here for the party!" said Natalie Gadbois, Senior Brand Manager, Chips Ahoy! "Our chewy cookies introduce new tastes, flavors and sensory experiences that we know Gen-Z looks for, while still keeping the same, familiar Chips Ahoy! cookie quality fans of all ages have come to know and love. With colorful rainbow sprinkles mixed in with irresistible confetti cake flavor, Chips Ahoy! Chewy Confetti Cake Flavored Cookies taste great on their own or can be paired with ice cream for one deliciously happy treat!"

Chips Ahoy! is always looking for ways to bring fans the happy with delicious flavor creations, and its Confetti Cake Flavored Cookies are no exception. It is the brand's latest cookie creation in the Chips Ahoy! portfolio and can be purchased in family-size packages for a suggested retail price of $4.99 at grocery stores near you.

To learn more about Chips Ahoy! and its latest innovations, follow the brand on Instagram, Twitter and Facebook at @ChipsAhoy.

About Mondelēz International 

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021net revenues of approximately $29 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.www.twitter.com/MDLZ.

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SOURCE Mondelēz International, Inc.

FAQ

What is the new flavor launched by Chips Ahoy! in January 2023?

Chips Ahoy! is launching Chewy Confetti Cake Cookies, inspired by its 60th anniversary.

When will the new Chewy Confetti Cake Cookies be available in stores?

The new cookies will be available starting January 2023.

What is the retail price for the new Chips Ahoy! cookies?

The suggested retail price is $4.99 for family-size packages.

Who is the Senior Brand Manager for Chips Ahoy! involved in the product launch?

Natalie Gadbois is the Senior Brand Manager for Chips Ahoy!

What age group is the new Chips Ahoy! cookie flavor targeting?

The new flavor primarily targets Gen-Z consumers.