7-Eleven Unveils Bold New Slurpee® Drink Experience with Coca-Cola® and OREO®

Rhea-AI Summary

7-Eleven, Inc. has introduced a new -time Slurpee® drink flavor: Coca-Cola® OREO™ Zero Sugar, available at participating 7-Eleven®, Speedway®, and Stripes® stores nationwide. This innovative flavor combines the classic taste of Coca-Cola® with OREO® cookie-inspired hints, coinciding with Coca-Cola® and OREO's® upcoming launch of two -time treats.

To celebrate this collaboration, a Dallas-area 7-Eleven store will host 'The Besties Restie Stop' on September 14, 2024, from 2 p.m. to 10 p.m., offering tastings and -edition Slurpee collectibles. Customers nationwide can also have Slurpee drinks delivered through the 7NOW® Delivery app, available on App Store and Google Play.

Positive

• Introduction of a new -time Slurpee flavor, potentially driving customer interest and sales
• Collaboration with major brands Coca-Cola® and OREO®, leveraging their popularity
• Promotional event 'The Besties Restie Stop' to drive in-store traffic and engagement
• Availability of nationwide delivery through the 7NOW® Delivery app, expanding customer reach

Negative

• None.

Customers can indulge in the limited-time Coca-Cola^® OREO^TM Zero Sugar Slurpee drink flavor in participating stores now

IRVING, Texas, Sept. 3, 2024 /PRNewswire/ -- 7-Eleven, Inc. is stirring up excitement with a daring new Slurpee® drink flavor: Coca-Cola^© OREO^TM Zero Sugar, exclusively available at participating 7-Eleven®, Speedway® and Stripes® stores nationwide. This unexpected flavor combination caps off this year's exciting Slurpee season, including the brand's annual Slurpee Day celebration.

The new Slurpee drink flavor release is inspired by Coca-Cola^© and OREO's^© upcoming launch of two limited-time treats: Coca-Cola^© OREO^TM Zero Sugar and the OREO^© Coca-Cola^TM Sandwich Cookie, both available at 7-Eleven, Speedway and Stripes stores nationwide. The Coca-Cola^© OREO^TM Zero Sugar Slurpee drink is an exciting spin on the fan-favorite Coca-Cola® Slurpee, combining the classic taste of a crisp and fizzy Coca-Cola® with flavorful, OREO^© sandwich cookie-inspired hints.

"We are thrilled to join forces with Coca-Cola^© and OREO^© to create a one-of-a-kind Slurpee drink experience that delights and excites our consumers," said Dennis Phelps, Senior Vice President, Merchandising (Vault and Proprietary Beverage) at 7-Eleven, Inc. "We're bringing together the snack aisle and the Slurpee drink machine to give everyone a reason to head to our stores for a delicious, unforgettable moment."

To celebrate the magic of a friendship like Coca-Cola^© and OREO^© teaming up, one Dallas-area 7-Eleven store will host a one-of-a-kind tasting experience: The Besties Restie Stop. Few things bring besties closer like all the hours they spend together in the car. And for these types of drives, 7-Eleven offers a moment of relief, refreshment and recharge. Fans can visit the 7-Eleven store at 13635 Preston Rd in Dallas on Saturday, September 14 from 2 p.m. to 10 p.m. local time to taste the Coca-Cola^© OREO^TM Zero Sugar Slurpee drink and spend quality time with their bestie. The event will also feature limited edition Slurpee collectibles like cups with a Slurpee dollop lid and bestie straws.

Customers across the country can have their Slurpee drinks delivered directly to their door with the 7NOW® Delivery app in the U.S. The delivery service is accessible throughout the U.S. with real time tracking to let customers know their order status. The 7NOW Delivery app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com. 

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.

About OREO^®

Cookie OREO^® is WORLD'S FAVOURITE COOKIE^®, available in more than 100 countries around the globe. Over 60 billion OREO^® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO^® cookies have been sold since the first OREO^® biscuit was developed in 1912. For more information, follow OREO^® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @theoreoofficial or on Instagram @OREO.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

CONTACT:	7-Eleven, Inc.
	Corporate Communications
	media@7-11.com

 

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SOURCE 7-Eleven, Inc.

FAQ

What is the new Slurpee flavor launched by 7-Eleven?

7-Eleven has launched a new -time Slurpee flavor called Coca-Cola® OREO™ Zero Sugar, available at participating 7-Eleven, Speedway, and Stripes stores nationwide.

When and where is the 'Besties Restie Stop' event for the new Slurpee flavor?

The 'Besties Restie Stop' event will be held on September 14, 2024, from 2 p.m. to 10 p.m. at the 7-Eleven store located at 13635 Preston Rd in Dallas.

How can customers get Slurpee drinks delivered?

Customers can have Slurpee drinks delivered directly to their door using the 7NOW® Delivery app, which is available for download from the App Store or Google Play, or by visiting 7Rewards.com.

What other products are Coca-Cola and OREO launching in collaboration with 7-Eleven?

Coca-Cola and OREO are launching two -time treats: Coca-Cola® OREO™ Zero Sugar and the OREO® Coca-Cola™ Sandwich Cookie, both available at 7-Eleven, Speedway, and Stripes stores nationwide.