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Medallia Becomes the Official Feedback Partner for The McLaren Formula 1 Team
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Medallia (NYSE: MDLA) has entered a partnership with McLaren Racing to become the Official Feedback Partner for the 2022 Formula 1 season. This collaboration aims to enhance the fan and employee experience, with the Medallia Experience Cloud driving insights from feedback captured during events, including the US Grand Prix. Medallia's solutions are expected to bolster performance and employee retention for McLaren. The Medallia brand will be displayed on McLaren race cars, further enhancing its visibility in the racing arena.
Positive
Partnership with McLaren Racing as Official Feedback Partner enhances brand visibility and credibility.
Utilization of Medallia Experience Cloud to capture customer and employee feedback could lead to improved performance and retention.
Display of Medallia branding on race cars increases marketing exposure during high-profile events.
Negative
None.
Medallia will help McLaren capture fan and employee feedback to deliver the best possible experiences.
SAN FRANCISCO--(BUSINESS WIRE)--
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and McLaren Racing today announced a partnership establishing Medallia as the Official Feedback Partner for the 2022 Formula 1 season.
“We are delighted to announce our partnership with Medallia ahead of the US Grand Prix. This partnership brings a high level of expertise to our fan and people experience at McLaren Racing. Our fans and people are two vital pieces of our team and having a partner that can assist in continuing to refine these experiences will continue to improve performance, recruitment, and retention,” said McLaren Racing CEO Zak Brown.
As Official Feedback Partner, Medallia brings its expertise in capturing customer and employee signals to McLaren Racing. Launching this week at the US Grand Prix,Medallia will provide McLaren with a suite of solutions to capture feedback from fans and team members.
“McLaren has pushed the boundaries of racing and technology since 1963,” said Medallia President and CEO Leslie Stretch. “We are proud to support the team as the official Feedback partner of McLaren Racing and to help them capture insights and deliver world-class racing experiences.”
Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers and employees. Medallia captures experience signals created on daily interactions in person, with call centers, digital channels, over video and social media, and even IoT interactions, applying proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results.
The Medallia brand will be represented on the chassis top of the McLaren MCL35M race cars for the US GP, and then on the rear wing of the race car and pit crew helmets from the 2022 season. For information on the Medallia and McLaren Sponsorship, visit: https://www.medallia.com/sponsorships/.
For more information on Medallia solutions for customer and employee experience, visit: www.medallia.com.
About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in customer, employee, citizen and patient experience. The company’s award-winning SaaS platform, Medallia Experience Cloud, is becoming the experience system of record that makes all other applications customer and employee aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media and corporate messaging tools. Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. For more information visit www.medallia.com.
What is the partnership between Medallia and McLaren Racing about?
Medallia has become the Official Feedback Partner for McLaren Racing, focusing on improving fan and employee experiences during the 2022 Formula 1 season.
How will Medallia's solution impact McLaren Racing?
Medallia's solutions aim to enhance performance, recruitment, and retention by capturing and analyzing feedback from fans and team members.
When will this partnership be launched?
The partnership will officially launch during the US Grand Prix.
What is Medallia's role as the Official Feedback Partner?
Medallia will provide solutions to capture valuable feedback from fans and employees, helping McLaren improve their overall experience.
Where will Medallia's branding be displayed on McLaren race cars?
Medallia's branding will be showcased on the chassis top and rear wing of McLaren's race cars.
