A&W Canada Leverages Medallia to Capture Real-Time Guest Feedback and Take Action
Medallia (NYSE: MDLA) announces a new partnership with A&W Food Services of Canada Inc., the country's second-largest burger chain with over 1,000 locations. This collaboration will enhance A&W's ability to understand guest experiences through real-time feedback, utilizing Medallia's AI-driven platform. A&W aims to leverage this technology to streamline online feedback from platforms like social media and Google Reviews, improving customer service by identifying needs before guests submit inquiries. This partnership underscores Medallia's commitment to modernizing customer experience programs.
- New partnership with A&W enhances customer experience insights.
- Leverages AI technology for real-time guest feedback.
- Utilizes digital touchpoints like social media and Google Reviews.
- None.
Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced that A&W Food Services of Canada Inc., the second largest burger chain in Canada with over 1,000 locations, is leveraging Medallia to understand the guest experience and close the loop with all guests.
“Listening and acting on guest feedback has always been one of our focuses. We're excited to partner with Medallia to streamline our online guest feedback for both our guests and our restaurant teams. We know we'll now be able to unlock clear, actionable insights about our guest experience, which will make Medallia an invaluable tool for our business,” said Tom Newitt, vice president of marketing for A&W Canada.
The partnership between A&W and Medallia will empower the restaurant to understand the guest experience in real-time via digital touchpoints that weren’t previously trackable such as social media and Google Reviews, and take actions to continue delivering stellar experiences in the future. Using Medallia’s proprietary artificial intelligence, A&W can identify guests in need of information before they submit the ‘contact us’ form on the restaurant’s website.
“It is exciting to see A&W leveraging our technology to adapt quickly and to understand what diners want in real-time. The world has gone digital overnight and our customers realize the need to do the same with their customer experience programs,” said Leslie Stretch, CEO for Medallia.
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About Medallia
Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. www.medallia.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20210126005465/en/
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