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Reel Movies for Real Needs Returns to Marcus Theatres

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Marcus Theatres (NYSE:MCS) is reviving its Reel Movies for Real Needs program at 18 locations across 8 states. This initiative, suspended in 2020 due to COVID-19, offers sensory-friendly movie screenings with lower volume and brighter lighting for those who may be uncomfortable in typical cinema environments. The program caters to an estimated 5% to 16.5% of the population experiencing sensory processing disorders.

Screenings will take place on Saturday mornings at 11 a.m., featuring first-run family-friendly films. The upcoming lineup includes titles like Beetlejuice, Transformers One, and The Wild Robot. This program is part of Marcus Theatres' broader accessibility efforts, which include cost-saving options and language-accessible screenings.

Marcus Theatres (NYSE:MCS) sta riportando in vita il suo programma Reel Movies for Real Needs in 18 location distribuite in 8 stati. Questa iniziativa, sospesa nel 2020 a causa del COVID-19, offre proiezioni cinematografiche sensorialmente amichevoli con un volume ridotto e una luce più brillante per coloro che possono sentirsi a disagio negli ambienti cinematografici tradizionali. Il programma si rivolge a una percentuale stimata del 5% al 16,5% della popolazione che presenta disturbi dell'elaborazione sensoriale.

Le proiezioni avranno luogo il sabato mattina alle 11, presentando film per famiglie di prima visione. La prossima programmazione include titoli come Beetlejuice, Transformers One e The Wild Robot. Questo programma fa parte degli sforzi complessivi di accessibilità di Marcus Theatres, che includono opzioni di risparmio sui costi e proiezioni accessibili in diverse lingue.

Marcus Theatres (NYSE:MCS) está reactivando su programa Reel Movies for Real Needs en 18 ubicaciones a través de 8 estados. Esta iniciativa, suspendida en 2020 debido al COVID-19, ofrece proyecciones de cine amigables con los sentidos con un volumen más bajo y una iluminación más brillante para aquellos que pueden sentirse incómodos en entornos de cine típicos. El programa atiende a un estimado del 5% al 16,5% de la población que experimenta trastornos del procesamiento sensorial.

Las proyecciones tendrán lugar los sábados por la mañana a las 11 a.m., ofreciendo películas familiares de estreno. La próxima programación incluye títulos como Beetlejuice, Transformers One y The Wild Robot. Este programa es parte de los esfuerzos más amplios de accesibilidad de Marcus Theatres, que incluyen opciones para ahorrar costos y proyecciones accesibles en diferentes idiomas.

마커스 극장 (NYSE:MCS)가 8개 주에 걸쳐 18개 장소에서 '진짜 필요를 위한 영화' 프로그램을 재개합니다. 2020년 COVID-19로 인해 중단된 이 이니셔티브는 감각 친화적인 영화 상영을 제공하며, 소음은 줄이고 조명을 밝게 해 일반적인 영화관 환경에서 불편함을 느낄 수 있는 사람들을 위해 다가갑니다. 이 프로그램은 감각 처리 장애를 겪고 있는 인구의 약 5%에서 16.5%를 대상으로 합니다.

상영은 매주 토요일 오전 11시에 진행되며, 첫 작품 가족 친화적인 영화가 포함됩니다. 다음 상영 목록에는 비틀주스, 트랜스포머 원, 야생 로봇과 같은 제목이 포함되어 있습니다. 이 프로그램은 비용 절감 옵션과 언어 접근 가능 상영을 포함한 마커스 극장의 광범위한 접근성 노력의 일환입니다.

Marcus Theatres (NYSE:MCS) relance son programme 'Reel Movies for Real Needs' dans 18 lieux répartis sur 8 états. Cette initiative, suspendue en 2020 en raison de la COVID-19, propose des projections de films adaptées aux sens avec un volume réduit et un éclairage plus lumineux pour ceux qui peuvent se sentir mal à l'aise dans des environnements cinématographiques traditionnels. Le programme s'adresse à environ 5 % à 16,5 % de la population souffrant de troubles du traitement sensoriel.

Les projections auront lieu le samedi matin à 11 heures et présenteront des films familiaux de première diffusion. La programmation à venir inclut des titres tels que Beetlejuice, Transformers One et The Wild Robot. Ce programme fait partie des efforts d'accessibilité plus larges de Marcus Theatres, qui incluent des options d'économie de coûts et des projections accessibles en plusieurs langues.

Marcus Theatres (NYSE:MCS) belebt sein Programm 'Reel Movies for Real Needs' an 18 Standorten in 8 Bundesstaaten wieder. Diese Initiative, die 2020 wegen COVID-19 ausgesetzt wurde, bietet sensorisch freundliche Filmvorführungen mit reduziertem Lautstärkepegel und hellerem Licht für Menschen, die in typischen Kinoumgebungen möglicherweise Unbehagen empfinden. Das Programm richtet sich an schätzungsweise 5% bis 16,5% der Bevölkerung, die unter sensorischen Verarbeitungsstörungen leiden.

Die Vorführungen finden samstags um 11 Uhr statt und präsentieren aktuelle familienfreundliche Filme. Das kommende Programm umfasst Titel wie Beetlejuice, Transformers One und The Wild Robot. Dieses Programm ist Teil der umfassenderen Barrierefreiheitsbemühungen von Marcus Theatres, zu denen auch kostensparende Optionen und sprachlich zugängliche Vorführungen gehören.

Positive
  • Relaunch of Reel Movies for Real Needs program across 18 theatres in 8 states
  • Expansion of accessibility offerings, potentially attracting a wider audience
  • Screening of popular, first-run movies, which could drive ticket sales
Negative
  • None.

Sensory-friendly movies return to Marcus Theatres.

MILWAUKEE--(BUSINESS WIRE)-- Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is celebrating the return of the Reel Movies for Real Needs program at 18 Marcus Theatres in Iowa, Illinois, Minnesota, Missouri, North Dakota, Nebraska, Ohio, and Wisconsin. The program began in May 2010, but was suspended in 2020 due to the COVID-19 pandemic, and presents newly released family-friendly movies at a lower volume and brighter lighting for those who may not be comfortable at a typical movie screening. The National Institutes of Health estimates that 5% to 16.5% of the general population experiences symptoms of a sensory processing disorder. On Saturday mornings at 11 a.m., select theatres will provide a sensory-friendly atmosphere and give moviegoers, caretakers and families the ability to enjoy first-run films in a safe, low-stress environment.

“We are thrilled to again be hosting Reel Movies for Real Needs at our cinemas,” said Mark Gramz, president of Marcus Theatres. “Marcus Theatres is committed to making our cinemas as accessible as possible for all members of our community, with Reel Movies for Real Needs taking into account the sensory needs of moviegoers and providing a Hollywood experience on their terms.”

Reel Movies For Real Needs Upcoming Lineup

September 7: Beetlejuice Beetlejuice (PG-13) – After a family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia's life is turned upside down when her teenage daughter, Astrid, accidentally opens the portal to the Afterlife.

September 21: Transformers One (PG) – The untold origin story of Optimus Prime and Megatron, better known as sworn enemies who once were friends, bonded like brothers, and changed the fate of Cybertron forever.

September 28: The Wild Robot (PG) – After a shipwreck, an intelligent robot called Roz is stranded on an uninhabited island. To survive the harsh environment, Roz bonds with the island's animals and cares for an orphaned baby goose.

November 2: Hitpig (PG) – A bounty hunter pig finds himself trekking the globe with a free-spirited elephant he intended to capture.

November 16: Red One (PG-13) – After Santa Claus is kidnapped, the North Pole's Head of Security must team up with the world's most infamous bounty hunter in a globe-trotting, action-packed mission to save Christmas.

The series will continue during the holiday season on Saturdays with blockbusters like Wicked, Moana 2, Mufasa: The Lion King, and Sonic the Hedgehog 3. For locations, movie times, and tickets, visit marcustheatres.com/reelmovies.

Reel Movies for Real Needs joins Marcus Theatres’ other accessibility offerings, ranging from cost-saving programs like Marcus Passports, Value Tuesdays, and Everyday Matinee, to language-accessibility screenings with dubbed or subtitled films in English and non-English languages such as Spanish, Hindi, and Telugu. Most theatres will also provide closed captioning, descriptive narration and assistive-listening devices for movies and showtimes that are encoded with captions or descriptions for our deaf, hard of hearing, blind and visually impaired moviegoers. There is no extra charge for assistive-technology devices. Visit marcustheatres.com for the latest in offerings that provide moviegoers with the ultimate moviegoing experience.

About Marcus Theatres

Marcus Theatres®, a division of The Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 993 screens at 79 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook (MarcusTheatres), X (@Marcus_Theatres), Instagram, and TikTok (@marcustheatres).

Jenni Tetzlaff, Marcus Theatres

O: (414) 905-1509 C: (414) 426-0667

jennitetzlaff@marcustheatres.com

Source: The Marcus Corporation

FAQ

What is the Reel Movies for Real Needs program by Marcus Theatres (MCS)?

Reel Movies for Real Needs is a program by Marcus Theatres that offers sensory-friendly movie screenings with lower volume and brighter lighting for those who may be uncomfortable in typical cinema environments. It caters to people with sensory processing disorders.

When and where are the Reel Movies for Real Needs screenings held by Marcus Theatres (MCS)?

The screenings are held on Saturday mornings at 11 a.m. at 18 Marcus Theatres locations across Iowa, Illinois, Minnesota, Missouri, North Dakota, Nebraska, Ohio, and Wisconsin.

What movies are included in the upcoming Reel Movies for Real Needs lineup by Marcus Theatres (MCS)?

The upcoming lineup includes Beetlejuice (September 7), Transformers One (September 21), The Wild Robot (September 28), Hitpig (November 2), and Red One (November 16), with more holiday season blockbusters planned.

Does Marcus Theatres (MCS) offer other accessibility options besides Reel Movies for Real Needs?

Yes, Marcus Theatres offers other accessibility options including cost-saving programs like Marcus Passports and Value Tuesdays, language-accessible screenings, closed captioning, descriptive narration, and assistive-listening devices at no extra charge.

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