Marchex to Showcase New AI-Powered Conversational Intelligence Solutions for Auto Dealers at NADA 2025
Marchex (NASDAQ: MCHX) announced it will showcase new AI-powered conversational intelligence solutions at NADA 2025 in New Orleans, January 24-26. The company has significantly enhanced its Engage for Auto Dealerships platform with new features including:
- New Engage for Service for identifying repair needs and booking appointments
- Enhanced Engage for Sales with Sentiment Suite and missed opportunity alerts
- Marketing Edge for Auto Dealers enabling GA4 integration for tracking call events
The solutions aim to help dealerships optimize operations by providing comprehensive customer insights, enhanced marketing ROI tracking, high-value opportunity prioritization, and streamlined CRM/CDP integrations. These tools enable dealerships to transform customer conversations into actionable data for improving performance across marketing, sales, and service departments.
Marchex (NASDAQ: MCHX) ha annunciato che presenterà nuove soluzioni di intelligenza conversazionale potenziate dall'AI al NADA 2025 a New Orleans, dal 24 al 26 gennaio. L'azienda ha notevolmente migliorato la sua piattaforma Engage for Auto Dealerships con nuove funzionalità, tra cui:
- Nuovo Engage for Service per identificare le esigenze di riparazione e prenotare appuntamenti
- Engage for Sales potenziato con Sentiment Suite e avvisi di opportunità mancate
- Marketing Edge per concessionari auto che consente integrazioni GA4 per il tracciamento degli eventi telefonici
Le soluzioni mirano ad aiutare i concessionari a ottimizzare le operazioni fornendo approfondimenti completi sui clienti, un miglior tracciamento del ROI di marketing, una priorizzazione delle opportunità di alto valore e integrazioni semplificate CRM/CDP. Questi strumenti consentono ai concessionari di trasformare le conversazioni con i clienti in dati azionabili per migliorare le prestazioni nei reparti di marketing, vendite e servizi.
Marchex (NASDAQ: MCHX) anunció que presentará nuevas soluciones de inteligencia conversacional impulsadas por IA en el NADA 2025 en Nueva Orleans, del 24 al 26 de enero. La compañía ha mejorado significativamente su plataforma Engage for Auto Dealerships con nuevas características, incluyendo:
- Nuevo Engage for Service para identificar necesidades de reparación y programar citas
- Engage for Sales mejorado con Sentiment Suite y alertas de oportunidades perdidas
- Marketing Edge para concesionarios de automóviles que permite la integración con GA4 para el seguimiento de eventos de llamadas
Las soluciones tienen como objetivo ayudar a los concesionarios a optimizar sus operaciones proporcionando información completa sobre los clientes, un mejor seguimiento del ROI de marketing, priorización de oportunidades de alto valor e integraciones simplificadas de CRM/CDP. Estas herramientas permiten a los concesionarios transformar las conversaciones con los clientes en datos accionables para mejorar el rendimiento en los departamentos de marketing, ventas y servicio.
Marchex (NASDAQ: MCHX)는 NADA 2025에서 AI 기반의 대화형 인텔리전스 솔루션을 선보일 것이라고 발표했습니다. 이 행사는 1월 24일부터 26일까지 뉴올리언스에서 열립니다. 이 회사는 자동차 대리점을 위한 Engage 플랫폼을 다음과 같은 새로운 기능으로 크게 향상시켰습니다:
- 수리 요구를 식별하고 예약을 할 수 있는 새로운 Engage for Service
- 감정 분석 모음 및 결실 기회 알림이 포함된 개선된 Engage for Sales
- 통화 이벤트 추적을 위한 GA4 통합이 가능한 자동차 딜러를 위한 Marketing Edge
이 솔루션은 대리점이 포괄적인 고객 통찰력, 향상된 마케팅 ROI 추적, 고부가 가치 기회 우선순위화, 간소화된 CRM/CDP 통합을 제공하여 운영을 최적화하는 데 도움을 주는 것을 목표로 하고 있습니다. 이러한 도구는 대리점이 고객과의 대화를 실행 가능한 데이터로 변환하여 마케팅, 판매 및 서비스 부서에서 성능을 개선할 수 있도록 합니다.
Marchex (NASDAQ: MCHX) a annoncé qu'elle présentera de nouvelles solutions d'intelligence conversationnelle alimentées par l'IA lors du NADA 2025 à la Nouvelle-Orléans, du 24 au 26 janvier. L'entreprise a considérablement amélioré sa plateforme Engage for Auto Dealerships avec de nouvelles fonctionnalités, notamment :
- Nouveau Engage for Service pour identifier les besoins de réparation et prendre des rendez-vous
- Engage for Sales amélioré avec Sentiment Suite et alertes de pertes d'opportunités
- Marketing Edge pour les concessionnaires automobiles permettant l'intégration GA4 pour le suivi des événements d'appel
Ces solutions visent à aider les concessionnaires à optimiser leurs opérations en fournissant des informations client complètes, un meilleur suivi du ROI marketing, une priorisation des opportunités de grande valeur et des intégrations CRM/CDP rationalisées. Ces outils permettent aux concessionnaires de transformer les conversations avec les clients en données exploitables pour améliorer les performances dans les départements marketing, ventes et services.
Marchex (NASDAQ: MCHX) gab bekannt, dass es auf der NADA 2025 in New Orleans vom 24. bis 26. Januar neue KI-gestützte Lösungen für konversationelle Intelligenz vorstellen wird. Das Unternehmen hat seine Plattform Engage for Auto Dealerships erheblich verbessert und neue Funktionen hinzugefügt, darunter:
- Neues Engage for Service zur Identifizierung von Reparaturbedarfen und zur Terminbuchung
- Verbesserte Engage for Sales mit Sentiment Suite und Benachrichtigungen über verpasste Gelegenheiten
- Marketing Edge für Autohändler, das die GA4-Integration zur Verfolgung von Anrufereignissen ermöglicht
Die Lösungen zielen darauf ab, den Händlern zu helfen, ihre Abläufe zu optimieren, indem sie umfassende Kunden Einblicke, verbessertes Marketing-ROI-Tracking, priorisierte Gelegenheiten von hohem Wert und vereinfachte CRM/CDP-Integrationen bieten. Diese Werkzeuge ermöglichen es den Händlern, Kundengespräche in umsetzbare Daten umzuwandeln, um die Leistung in den Bereichen Marketing, Vertrieb und Service zu verbessern.
- Launch of new AI-powered service solution for auto dealers
- Enhanced sales platform with sentiment analysis capabilities
- New marketing analytics integration with GA4
- Expanded CRM and CDP integration capabilities
- None.
Insights
The announcement of enhanced AI solutions for auto dealers represents an incremental product improvement rather than a material business catalyst. While Marchex's AI-powered Engage platform shows promise in optimizing dealership operations, the showcase at NADA 2025 is primarily a marketing event without immediate financial impact. The enhanced features focus on service operations, sales optimization and marketing analytics - areas that could potentially drive future revenue but lack concrete financial projections or significant near-term business implications.
The integration capabilities with CRM and CDP platforms, while valuable for dealerships, are evolutionary rather than revolutionary in the current market context. Without specific revenue projections, adoption rates, or pricing details, this product showcase does not constitute market-moving news for MCHX, which has a relatively small market cap of
High-value sales and service opportunity alerts, deeper customer sentiment insights, and enhanced marketing campaign management empower dealerships to boost lead conversions, increase revenue, and improve customer journeys.
To see the new innovations in action, visit Marchex at Booth #8245.
Marchex enables dealerships to stay ahead in its fast-paced and ever-expanding industry by providing marketing, sales, service, and operations teams access to essential and actionable data, powering insights, improving marketing and sales, and optimizing service requests.
Marchex’s market-leading AI-powered Engage for Auto Dealerships has been significantly enhanced to provide data-driven insights to enable dealerships to reach new levels of performance across their marketing, sales, and service departments. The enhanced AI solutions provide additional marketing optimization, while also enabling sales and service leaders to better understand the customer journey and turn missed opportunities into tangible revenue growth.
Marchex’s AI-powered Engage for Auto Dealers provides:
- New Engage for Service - Identify high-value repair or maintenance needs, book more appointments, and receive tailored action alerts about missed service opportunities. (Preview Engage for Service at NADA and sign up to receive release updates.)
- Enhanced Engage for Sales – AI-powered capabilities including the award-winning Sentiment Suite, tailored action alerts for missed sales opportunities, and identifying key topics in customer conversations.
- Available Marketing Edge for Auto Dealers - Upload up to 10 call events to GA4 to capture insights on quantity, quality, handling, and outcomes while centralizing reporting across multiple locations or campaigns for enhanced visibility and performance tracking.
“Marchex is at the forefront of the innovations which are transforming how dealerships approach customer interactions, and we are delighted to showcase our new and enhanced AI-powered solutions at NADA,” said Troy Hartless, Chief Revenue Officer of Marchex. “By transforming customer conversations into actionable data, we enable dealerships to optimize their operations, deliver exceptional customer experiences, and drive measurable growth.”
Marchex’s AI-powered solutions accelerate dealer operations by providing:
- Comprehensive Customer Insights: Deep insights into customer perceptions by categorizing interactions into specific reasons for conversion/non-conversion and positive/negative experiences, enabling dealerships to improve employee performance and enhance customer satisfaction.
- Enhance Marketing ROI: Centralized reporting across multiple locations or campaigns to provide comprehensive views of customer interactions while enabling more effective marketing strategies.
- Prioritize High-Value Opportunities: Detailed insights into lead value, lead outcomes, and conversation topics, helping dealerships prioritize high-value leads to optimize their sales and service activities.
- Streamline CRM and CDP Integrations: Integrate conversation data into CRM and CDP platforms so that all offline and online customer interactions are captured in one place, providing valuable insights for optimization and driving measurable revenue growth.
About the NADA Show
The NADA Show is the leading event for franchised new-car dealers, attracting thousands of industry professionals and OEM executives. It features a diverse lineup of educational sessions, product showcases, and networking opportunities to help dealerships navigate the evolving automotive landscape and embrace innovative technologies.
About Marchex
Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics, driving operational excellence and revenue acceleration. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communication channels. Through our prescriptive analytics solutions, we enable the alignment of enterprise strategy, empowering businesses to increase revenue through informed decision-making and strategic execution. Marchex provides conversational intelligence AI-powered solutions for market-leading companies in leading B2B2C vertical markets, including several of the world's most innovative and successful brands.
Please visit http://www.marchex.com/, www.marchex.com/blog, or @marchex on X (formerly Twitter) (x.com/Marchex), where Marchex discloses material information from time to time about the company and its business.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121741818/en/
Public Relations
Scott Rupp
srupp@marchex.com
Marchex Investor Relations
Trevor Caldwell, 206-331-3600
ir@marchex.com
Source: Marchex
FAQ
What new features is Marchex (MCHX) launching at NADA 2025?
How does Marchex's new Engage for Service platform benefit auto dealers?
What marketing analytics capabilities does MCHX's Marketing Edge provide?
How does Marchex's AI technology integrate with dealer CRM systems?
When and where will Marchex showcase its new auto dealer solutions?
