MasterCraft Debut’s New XStar Lineup at Prestigious Barrett-Jackson Auction in Scottsdale, Arizona
Rhea-AI Summary
MasterCraft Boat (NASDAQ: MCFT) will showcase its redesigned flagship model, the XStar, at the Barrett-Jackson Auction in Scottsdale, Arizona, from January 19-26. The display will feature both the 23-foot and new 25-foot XStar models alongside a Chevrolet Silverado HD 2500, marking the launch of their new partnership where Silverado becomes the brand's 'Official Truck & Tow Vehicle'.
The XStar lineup features the new MAAX System for enhanced audio, a redesigned helm, and the Z100 tower. Powered by Ilmor's Supercharged 6.2L engine delivering 630 horsepower and 665 lb-ft of torque, the XStar combines with MasterCraft's SurfStar system and redesigned hull configuration. Following the event, MasterCraft will conduct a nationwide roadshow with over 100 stops, showcasing both the Silverado HD 2500 and XStar models.
Positive
- New partnership with Chevrolet as Official Truck & Tow Vehicle
- Launch of new XStar model lineup with 23-foot and 25-foot variants
- Integration of advanced features including MAAX System and Z100 tower
- Powerful Ilmor Supercharged 6.2L engine with 630 horsepower
Negative
- None.
Insights
The showcase at Barrett-Jackson represents a strategic marketing move rather than a material business development. While the XStar lineup features impressive specifications including a 630 horsepower Ilmor Supercharged 6.2L engine, this is primarily a marketing event aimed at brand positioning and dealer relationship building. The partnership with Chevrolet, while potentially beneficial for brand synergy, lacks immediate financial impact metrics or revenue-generating components.
The nationwide roadshow with 100+ stops suggests significant marketing expenditure, but without disclosed financial terms or projected ROI, this remains a standard promotional activity. The presence at Barrett-Jackson's Luxury Row may help position MasterCraft in the premium segment, but it's unlikely to materially impact near-term financial performance or stock valuation.
Featured in the center of Luxury Row, the completely redesigned XStar will be alongside the “Official Truck and Tow Vehicle” of the MasterCraft brand, the Chevrolet Silverado HD 2500
VONORE, Tenn., Jan. 14, 2025 (GLOBE NEWSWIRE) -- MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the best-selling towboat brand, is set to showcase its newly redesigned flagship model, the XStar, at the prestigious Barrett-Jackson Auction in Scottsdale, Arizona, January 19-26, prominently displayed on Luxury Row. In addition, MasterCraft will officially kick-off its new partnership with Chevrolet, after recently naming the Silverado as the “Official Truck & Tow Vehicle” of the brand, with a Silverado HD 2500 prominently displayed alongside the redesigned XStar lineup.
Recently launched in both its iconic 23-foot design and an all-new 25-foot model, the display at Barrett-Jackson’s iconic event will offer consumers their first up-close look at the groundbreaking updates to the XStar model lineup.
"We’re thrilled to unveil the all-new XStar at the prestigious Barrett-Jackson Auction,” said Krista Schipner, Vice President of Marketing at MasterCraft. “As a key market for MasterCraft, the Phoenix area offers an incredible opportunity to connect with boating enthusiasts and MasterCraft owners. This event is the perfect stage to showcase the stunning redesign of our flagship model, the XStar.”
The event will serve as the launchpad for MasterCraft’s exciting new partnership with Chevrolet, as visitors to Luxury Row will get an exclusive first look at this collaboration, with a Silverado HD 2500 prominently displayed alongside the redesigned XStar model. Following the event, MasterCraft will kick off a nationwide roadshow, featuring over 100 stops, where the Silverado HD 2500 and the XStar models will be showcased together, exemplifying unmatched power, performance, and craftsmanship both on the road and on the water.
The XStar lineup sets a new standard for power, performance, and luxury, boasting bold upgrades that enhance every aspect of the boating experience. Among its standout features is the all-new MAAX (MasterCraft Aft Audio Experience) System, delivering unprecedented sound quality to elevate every adventure on the water. Additional innovations include a redesigned helm for intuitive control and the cutting-edge Z100 tower, combining style with functionality. At its core, the XStar is powered by the world’s most powerful towboat engine—the Ilmor Supercharged 6.2L—delivering an impressive 630 horsepower and 665 lb-ft of torque. Perfectly paired with MasterCraft’s SurfStar system and a fully redesigned hull and ballast configuration, the XStar lineup guarantees an unparalleled experience, whether behind the wheel or behind the boat.
MasterCraft’s exclusive engine partner, Ilmor, and local dealer partner, Wolf Watersports, will also be present in the booth. Wolf Watersports representatives and MasterCraft Factory representatives will be available on-site to answer questions and assist consumers in starting the order process for the 2025 XStar models, which are now available for purchase through local dealerships.
For more information, visit MasterCraft.com and follow along on Instagram, YouTube, X and Facebook.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wakesurf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Balise. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
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