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MediaAlpha Announces Pricing of Secondary Offering

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MediaAlpha announced the pricing of a secondary offering of 7,000,000 shares of its Class A common stock at $46 per share by certain selling stockholders. The offering is expected to close on March 23, 2021, subject to customary closing conditions. Importantly, MediaAlpha will not be offering any shares nor receiving any proceeds from this transaction. The underwriters have a 30-day option to purchase an additional 1,050,000 shares. J.P. Morgan, Citigroup, Credit Suisse, and RBC Capital Markets are the joint bookrunners for this offering.

Positive
  • Secondary offering of 7,000,000 shares at $46 enhances liquidity.
  • Underwriters have a 30-day option for additional 1,050,000 shares.
Negative
  • MediaAlpha will not receive any proceeds from the offering.
  • Potential dilution of existing shareholders' equity.

MediaAlpha, Inc. (“MediaAlpha”) (NYSE: MAX) today announced the pricing of a secondary offering of 7,000,000 shares of its Class A common stock by certain selling stockholders (the “Selling Stockholders”) at a price of $46 per share.

The offering is expected to close on March 23, 2021 subject to customary closing conditions. The Selling Stockholders have also granted the underwriters a 30-day option to purchase up to an additional 1,050,000 shares of common stock at the offering price, less underwriting discounts and commissions. MediaAlpha is not offering any shares of its common stock in the offering and will not receive any proceeds from the offering.

J.P. Morgan, Citigroup, Credit Suisse, and RBC Capital Markets are acting as joint bookrunners. Canaccord Genuity and William Blair are acting as bookrunners. JMP Securities and Keefe, Bruyette & Woods are acting as co-managers.

The offering is being made only by means of a prospectus. Copies of the final prospectus, when available, may be obtained from: J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by email at prospectus-eq_fi@jpmorgan.com or by telephone at (866) 803-9204; or Citigroup Global Markets Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, by telephone at (800) 831-9146.

A registration statement on Form S-1 relating to these securities was declared effective by the Securities and Exchange Commission on March 18, 2021. This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

FAQ

What is the stock symbol for MediaAlpha?

The stock symbol for MediaAlpha is MAX.

What is the price of the secondary offering for MAX shares?

The secondary offering is priced at $46 per share.

When is the closing date for MediaAlpha's share offering?

The offering is expected to close on March 23, 2021.

How many shares are being offered in the secondary offering?

A total of 7,000,000 shares are being offered.

Will MediaAlpha receive any proceeds from the secondary offering?

No, MediaAlpha will not receive any proceeds from this offering.

MediaAlpha, Inc.

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