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Skydance Media and Mattel to Develop Matchbox Live-Action Motion Picture
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Mattel (NASDAQ: MAT) and Skydance Media have partnered to develop a live-action film based on Mattel's iconic Matchbox die-cast toy vehicles. The project aims to capture the imaginative spirit of the brand, which has a rich history and cultural significance, having sold one car every second since its inception in 1953. Robbie Brenner, an Executive Producer at Mattel Films, is excited about the collaboration, while David Coggeshall has been chosen to write the screenplay. This film is part of a broader slate that includes several other franchises by Mattel.
Positive
Partnership with Skydance for a live-action film enhances brand visibility and potential revenue.
Mattel's iconic Matchbox brand has significant cultural relevance, selling one car every second, which could translate into strong audience interest.
Negative
The financial implications of film production investments are unknown and could impact short-term profitability.
Screenplay to be Written by David Coggeshall
LOS ANGELES & EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Skydance and Mattel, Inc. (NASDAQ: MAT) announced today plans to develop Matchbox, its iconic real-world die-cast toy vehicle line, into a live-action motion picture.
“For nearly 70 years, Matchbox has carried enormous cultural relevance and inspired generations of kids to unleash their imaginations, combining what they see in the world every day with what they dream their own world to be,” said Robbie Brenner, Executive Producer of Mattel Films. “We look forward to working with our incredible partners at Skydance Media to craft a story for the big screen that evokes the same, imaginative spirit of this beloved Mattel franchise and delights fans of all ages.”
“We are thrilled to be working with Robbie Brenner and her amazing creative team at Mattel,” said Don Granger, President, Feature Films of Skydance. “Pairing Skydance’s unique brand of premium, elevated action-adventure entertainment with the incredible legacy of the Matchbox brand is a fantastic opportunity. There is a shared experience for everyone who has played with a Matchbox vehicle or playset, where they create their own inventive action sequence and we’re excited to craft a worldwide adventure film worthy of such imagination.”
The legendary Matchbox brand was invented in 1953 by automotive expert and enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox. When his daughter’s school friends began clamoring for a “matchbox car,” an iconic brand was born. The high standards of authenticity for Matchbox die-cast cars have driven the brand for nearly 70 years. One Matchbox car is sold every second.
For Mattel Films, the Matchbox project will be led by Vice President Elizabeth Bassin and Creative Executive Andrew Scannell. David Ellison, Dana Goldberg, Don Granger, and Aimee Rivera will oversee for Skydance Media. The screenplay will be written by three-time Black Lister David Coggeshall, who wrote the upcoming Orphan: First Kill for Paramount as well as Lee Daniels's untitled Netflix possession thriller currently filming in Pittsburgh and drafts of Thundercats for Warner Bros.
In addition to Matchbox, the Mattel Films development slate features movies for American Girl, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Polly Pocket, Rock ‘Em Sock ‘Em Robots, Thomas & Friends, UNO, View-Master, and Wishbone. Mattel Films is also developing Christmas Balloon, a holiday family drama based on all-new IP. Its Barbie movie is currently in production.
Coming off the hugely successful Top Gun: Maverick, Skydance’s upcoming film slate includes the seventh and eighth installments of the wildly popular Mission: Impossible series, along with Ghosted and The Greatest Beer Run Everfor Apple TV+and The Old Guard 2, Heart of Stone and areimagining of the successful 2001 Spy Kids franchisefor Netflix.
About Skydance
Skydance is the diversified media company founded by David Ellison in 2010 to create high-quality, event-level entertainment for global audiences. The Company first launched with Feature Films and has since strategically expanded to include Television, Interactive, Animation, New Media and Sports, with studios in Los Angeles, Silicon Valley, Spain and Canada. Skydance’s films includes the box office record-breaking Top Gun: Maverick,The Adam Project which debuted as the number one movie on Netflix, The Tomorrow War on Amazon Prime which became the number one streaming film upon its release, as well as the critically-acclaimed The Old Guard on Netflix. The studio’s upcoming film slate includes The Greatest Beer Run Ever, Ghosted,Heart of Stone, and the seventh and eighth installments of the Mission: Impossible global franchise. In total, Skydance’s films have earned more than $6 billion at the worldwide box office. Skydance Television is a leading supplier of premium scripted content across a range of platforms including Netflix, Amazon Prime Video and Apple TV+. The studio’s current slate includes the Emmy-nominated series Grace and Frankie, which became Netflix’s longest running series following the release of its final season earlier this year,as well as Foundation,Reacher,Tom Clancy’s Jack Ryan, Condor, The Big Door Prize and an untitled spy series starring Arnold Schwarzenegger in his first ever scripted television series. Skydance Interactive creates and publishes original and IP-based virtual reality and other immersive video games including the top-selling The Walking Dead: Saints & Sinners, which received several award nominations, including “Best VR/AR Game” at the 2020 Game Awards. Skydance New Media creates narratively focused interactive experiences crafted as original series, putting the audience at the center of the action and adventure, with the first production being with Marvel Entertainment. Skydance Sports develops premium scripted and unscripted sports-related content, documentaries and events. Skydance Animation develops and produces high-end feature films and television series with full production capability across two studios in Los Angeles and Madrid. The first two slated movies are Luck and Spellbound, the first short film is Blush, and the first series is Wondla, all premiering on Apple TV+. The Company’s investment partners include Tencent Holdings, Redbird Capital, CJ ENM, and the Ellison Family.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
What is the latest news about Mattel's film projects?
Mattel has announced a partnership with Skydance Media to develop a live-action film based on the Matchbox toy line.
Who is writing the screenplay for the Matchbox movie?
The screenplay for the Matchbox movie will be written by David Coggeshall.
What does the Matchbox film project mean for Mattel's stock (MAT)?
The Matchbox film project could enhance brand visibility and potential revenue, but the financial implications of production costs are currently unknown.
How does the Matchbox brand contribute to Mattel's portfolio?
Matchbox has a long-standing cultural significance and strong sales performance, selling one car every second since its inception.
What other projects are included in Mattel Films' development slate?
In addition to Matchbox, Mattel Films is developing movies for franchises including American Girl, Barbie, and Hot Wheels.
